MCQOPTIONS
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MCQOPTIONS
This section includes 628 Mcqs, each offering curated multiple-choice questions to sharpen your Company QA knowledge and support exam preparation. Choose a topic below to get started.
| 151. |
Using the names of company’s powerful brands for line extentions is….. |
| A. | positioning by product attributes and benefits |
| B. | positioning by brand endorsement |
| C. | positioning by use, occasion and time |
| D. | positioning by corporate identity |
| Answer» C. positioning by use, occasion and time | |
| 152. |
Which of the following are the elements of product positioning |
| A. | the product |
| B. | the company |
| C. | the consumer |
| D. | all of these |
| Answer» E. | |
| 153. |
An organisation directs its marketing efforts at two or more segments bydeveloping a marketing mix for each segment. |
| A. | total market approach |
| B. | concentration approach |
| C. | multi-segment approach |
| D. | none of these |
| Answer» D. none of these | |
| 154. |
The process of assessing the relative worth of different market segmentsand selecting one or more segments in which to compete is called |
| A. | target marketing |
| B. | market segmentation |
| C. | product differentiation |
| D. | none of these |
| Answer» B. market segmentation | |
| 155. |
Motives which are driven by learning, perception and attitude are known as.. |
| A. | emotional motives |
| B. | patronage motives |
| C. | psychological motives |
| D. | rational motives |
| Answer» E. | |
| 156. |
Which of the following is not an element of demographic segmentation |
| A. | family size |
| B. | population density |
| C. | income |
| D. | religion |
| Answer» D. religion | |
| 157. |
Shiny hair in case of a shampoo is a ……………….utility |
| A. | primary |
| B. | evolved |
| C. | generic |
| D. | none of these |
| Answer» C. generic | |
| 158. |
Civil engineers designing flats, villas, bridges etc.are an example of…. |
| A. | undifferentiated marketing |
| B. | differentiated marketing |
| C. | concentrated marketing |
| D. | customised or personalised marketing |
| Answer» E. | |
| 159. |
Identifying and providing different marketing mix for each of the segments isknown as………. |
| A. | undifferentiated marketing |
| B. | differentiated marketing |
| C. | concentrated marketing |
| D. | customised or personalised marketing |
| Answer» C. concentrated marketing | |
| 160. |
The concentration of all marketing efforts on one selected segment within thetotal market. |
| A. | undifferentiated marketing |
| B. | differentiated marketing |
| C. | concentrated marketing |
| D. | customised or personalised marketing |
| Answer» D. customised or personalised marketing | |
| 161. |
The strategy where the producer or marketer does not differentiate betweendifferent type of customers |
| A. | undifferentiated marketing |
| B. | differentiated marketing |
| C. | concentrated marketing |
| D. | customised or personalised marketing |
| Answer» B. differentiated marketing | |
| 162. |
The essential criteria for effective segmentation is |
| A. | homogenity |
| B. | measurability |
| C. | profitability |
| D. | all of these |
| Answer» E. | |
| 163. |
Sub-dividing of market into homogeneous sub-sections of customers is known as |
| A. | target marketing |
| B. | market segmentation |
| C. | product differentiation |
| D. | none of these |
| Answer» C. product differentiation | |
| 164. |
Social class is an element of………………….factor |
| A. | social |
| B. | cultural |
| C. | personal |
| D. | economic |
| Answer» C. personal | |
| 165. |
The negative feeling which arise after purchase causing inner tension isknown as….. |
| A. | cognitive dissonance |
| B. | post purchase dissonance |
| C. | buyer’s remorse |
| D. | all of these |
| Answer» E. | |
| 166. |
“ We guarantee every product we sell” appeal to…………………motive |
| A. | curosity |
| B. | variety |
| C. | quality |
| D. | comfort |
| Answer» D. comfort | |
| 167. |
Consumers show …………… while buying their products on regular basis |
| A. | dissonance reduction buying behaviour |
| B. | variety seeking buying behaviour |
| C. | complex buying behaviour |
| D. | habitual buying behaviour |
| Answer» E. | |
| 168. |
Which of the following is not included in the micro environment |
| A. | suppliers |
| B. | publics |
| C. | economic |
| D. | customers |
| Answer» D. customers | |
| 169. |
Marketing that converts negative demand to positive demand is known as |
| A. | conversional |
| B. | maintenance |
| C. | remarketing |
| D. | developmental |
| Answer» B. maintenance | |
| 170. |
Risk bearing is a function of………… |
| A. | research |
| B. | exchange |
| C. | physical supply |
| D. | facilitating |
| Answer» E. | |
| 171. |
Marketing Environment is |
| A. | largely uncontrollable |
| B. | changing fast |
| C. | influencing marketing decisions |
| D. | all of these |
| Answer» E. | |
| 172. |
Marketing is important to |
| A. | economy |
| B. | companies |
| C. | consumers |
| D. | all of these |
| Answer» E. | |
| 173. |
Profit through Customer Satisfaction Is aimed in …………. Concept |
| A. | production |
| B. | holistic |
| C. | marketing |
| D. | selling |
| Answer» D. selling | |
| 174. |
Marketing is applicable in ………… |
| A. | goods |
| B. | events |
| C. | property |
| D. | all of these |
| Answer» E. | |
| 175. |
Market where money is lend and borrowed |
| A. | money market |
| B. | foreign exchange market |
| C. | stock market |
| D. | none of these |
| Answer» B. foreign exchange market | |
| 176. |
Market in which gold and silver are sold |
| A. | commodity market |
| B. | produce market |
| C. | bullion market |
| D. | none of these |
| Answer» D. none of these | |
| 177. |
The markets in which goods are bought and sold in bulk quantities. |
| A. | wholesale market |
| B. | retail market |
| C. | world market |
| D. | none of these |
| Answer» B. retail market | |
| 178. |
Markets which are organized and regulated by statutory measure are |
| A. | regulated markets |
| B. | unregulated markets |
| C. | world market |
| D. | none of these |
| Answer» B. unregulated markets | |
| 179. |
Market where there is no physical delivery of goods |
| A. | future market |
| B. | spot market |
| C. | perfect market |
| D. | none of these |
| Answer» B. spot market | |
| 180. |
Market where goods are transacted on the spot or immediately |
| A. | future market |
| B. | spot market |
| C. | perfect market |
| D. | none of these |
| Answer» C. perfect market | |
| 181. |
The concept of marketing mix was developed by |
| A. | philip kotler |
| B. | stapleton |
| C. | n.h borden |
| D. | albert w emery |
| Answer» D. albert w emery | |
| 182. |
The group of elements price, product, promotion and place constitute |
| A. | market mix |
| B. | marketing mix |
| C. | product mix |
| D. | promotion mix |
| Answer» C. product mix | |
| 183. |
All forces or factors that effect marketing policies, decisions and operations of abusiness constitute.. |
| A. | marketing mix |
| B. | marketing environment |
| C. | marketing control |
| D. | none of these |
| Answer» C. marketing control | |
| 184. |
Marketing is a …………..process |
| A. | goal oriented |
| B. | exchange |
| C. | social |
| D. | all of these |
| Answer» E. | |
| 185. |
The customer gets an offer of gift on some fixed date and the winners are announced through draw is called: |
| A. | Lucky draw |
| B. | Instant draw and assigned gift |
| C. | Quantity gifts |
| D. | Rebate |
| Answer» B. Instant draw and assigned gift | |
| 186. |
Method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as |
| A. | percentage of sales method |
| B. | affordable method |
| C. | competitive parity method |
| D. | objective and task method |
| Answer» B. affordable method | |
| 187. |
The best channel of distribution for vacuum cleaner is ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Direct marketing |
| B. | Tele marketing |
| C. | Retail chains |
| D. | None of these. |
| Answer» B. Tele marketing | |
| 188. |
Television is a type of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ media. |
| A. | Broad cast |
| B. | |
| C. | Out‐door |
| D. | Online. |
| Answer» B. Print | |
| 189. |
‐‐‐‐‐‐‐‐‐‐‐‐‐ is a process of transforming information and experience into knowledge. |
| A. | Marketing |
| B. | Positioning |
| C. | Perception |
| D. | Learning. |
| Answer» E. | |
| 190. |
Which of the following stages is not included in AIDAS theory? |
| A. | Gaining interest |
| B. | Evaluation |
| C. | Securing attention |
| D. | Inducing action |
| Answer» C. Securing attention | |
| 191. |
Transportation belongs to ______________ function of marketing. |
| A. | Research. |
| B. | Exchange. |
| C. | Physical supply |
| D. | Facilitating. |
| Answer» D. Facilitating. | |
| 192. |
In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ segmentation , buyers are divided into different groups on the basis of life style orpersonality and values. |
| A. | Geographic |
| B. | Demographic |
| C. | Psychographic |
| D. | Behavioral. |
| Answer» D. Behavioral. | |
| 193. |
Generally ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is an indication of quality. |
| A. | Price |
| B. | Quantity |
| C. | Size |
| D. | Colour. |
| Answer» B. Quantity | |
| 194. |
Which one of the following sets represents 4C’s of the marketing mix? |
| A. | Customer solution, cost, convenience, communication |
| B. | Customer, cost, convenience, comfort |
| C. | Convenience, communication, coverage, cost |
| D. | Cost, coverage, communication, consultancy |
| Answer» E. | |
| 195. |
……………. Is a strategy of entering into an unreceptive or blocked country andpractices marketing by using economic, psychological, political and public relation skills etc in that country. |
| A. | De marketing |
| B. | meta marketing |
| C. | mass marketing |
| D. | mega marketing |
| Answer» E. | |
| 196. |
In a small market, ______________ is better. |
| A. | Three level channel |
| B. | Two level channel |
| C. | Direct marketing |
| D. | All of these |
| Answer» D. All of these | |
| 197. |
Consumer expenditures are affected by ________. |
| A. | Savings |
| B. | Debt |
| C. | Credit availability |
| D. | All of the above |
| Answer» E. | |
| 198. |
Branding is a function of …………. |
| A. | Research |
| B. | Exchange |
| C. | Physical supply |
| D. | Facilitating |
| Answer» E. | |
| 199. |
When a buyer decides to buy after careful consideration or logical thinking, his decision is said to be‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Rational |
| B. | Emotional |
| C. | Product |
| D. | None of these. |
| Answer» B. Emotional | |
| 200. |
What is price skimming? |
| A. | Setting an initially high price which falls as competitors enter the market. |
| B. | Setting a high price which consumers perceive as indicating high quality. |
| C. | Setting a low price to “Skim off” a large number of consumers. |
| D. | noe |
| Answer» B. Setting a high price which consumers perceive as indicating high quality. | |