MCQOPTIONS
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| 1. |
What is price skimming? |
| A. | Setting an initially high price which falls as competitors enter the market. |
| B. | Setting a high price which consumers perceive as indicating high quality. |
| C. | Setting a low price to “Skim off” a large number of consumers. |
| D. | noe |
| Answer» B. Setting a high price which consumers perceive as indicating high quality. | |