628 + Mcqs in Management Trainee Marketing McqOptions

1.	Which of the following is the largest retail enterprise in the world.
A.	K mart
B.	Wal‐Mart
C.	Shoppers shop
D.	None of these.
Answer» C. Shoppers shop

Discussion

2.	Logistics management is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A.	Production
B.	Marketing channel
C.	Supply chain management
D.	Consumption.
Answer» D. Consumption.

Discussion

3.	Strategies that are used for new product pricing are called which of the following?
A.	Market-skimming pricing and Market-penetration pricing
B.	Market-skimming pricing and Market-product pricing
C.	Market-segmentation pricing and Market-penetration pricing
D.	None of the above
Answer» C. Market-segmentation pricing and Market-penetration pricing

Discussion

4.	Which of the following is not an element of service marketing mix?
A.	Hospital
B.	Banking
C.	Insurance
D.	None of these.
Answer» E.

Discussion

5.	"rather than intermediaries creating demands for the product,consumers demand the products from
A.	push strategy
B.	pull strategy
C.	forward strategy
Answer» C. forward strategy

Discussion

6.	Many companies are now turning their attention to …………….markets.
A.	Urban
B.	Rural
C.	world
D.	none of these
Answer» C. world

Discussion

7.	Which of the following reflects the marketing concept philosophy?
A.	“ you won’t find a better deal anywhere”.
B.	”When it’s profits versus customers needs, profits will always win out”.
C.	“We are in the business of making and selling superior product”.
D.	”We won’t have a marketing department, we have a customer department”.
Answer» E.

Discussion

8.	Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.
A.	Customer value hierarchy
B.	Expected
C.	Augmented
D.	Durability
Answer» E.

Discussion

9.	Trading up is a method of product line modification by.
A.	Product line expansion.
B.	Product line contraction.
C.	Quality variation.
D.	None of these.
Answer» D. None of these.

Discussion

10.	The concentration of all marketing efforts on one selected segment within the total market.
A.	Undifferentiated Marketing
B.	Differentiated Marketing
C.	Concentrated Marketing
D.	Customised or Personalised Marketing
Answer» D. Customised or Personalised Marketing

Discussion

11.	The skimming, penetration, bargaining and bundling are decided in the of the Marketing Mix strategy.
A.	Price Decisions
B.	Place Decisions
C.	Product Decisions
D.	Promotion Decisions
Answer» B. Place Decisions

Discussion

12.	The research instruments that a marketing researcher can make use of area.
A.	Questionnaires, Qualitative measure and mechanical devices
B.	Questionnaires, experimental research and behavioral data
C.	Questionnaires, qualitative measure and experimental research
D.	Qualitative measure, Experimental research and survey research
Answer» B. Questionnaires, experimental research and behavioral data

Discussion

13.	In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ stage , a product is well established in the market.
A.	Growth
B.	Maturity
C.	Introduction
D.	Decline.
Answer» C. Introduction

Discussion

14.	________________ is direct communications with carefully targeted individual consumers to obtain an immediate response.
A.	Personal selling
B.	Public relations
C.	Direct marketing
D.	Sales promotion
Answer» D. Sales promotion

Discussion

15.	Target pricing is the same as finding out an ideal starting selling price?
A.	TRUE
B.	FALSE
C.	none
D.	all
Answer» B. FALSE

Discussion

16.	Segmentation is the process of:
A.	Dividing the market into homogenous groups
B.	Selecting one group of consumers among several other groups
C.	Creating a unique space in the minds of the target consumer
D.	None of these
Answer» B. Selecting one group of consumers among several other groups

Discussion

17.	Market where demand for goods is greater than supply.
A.	Buyers market
B.	Sellers market
C.	Retail market
D.	Wholesale market
Answer» C. Retail market

Discussion

18.	Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information?
A.	Advertising
B.	Public relations
C.	Direct marketing
D.	Sales promotion
Answer» C. Direct marketing

Discussion

19.	A channel stategy that limits availability of products to a few carefully selected outlets in a given market area .
A.	intensive distribution
B.	selective distribution
C.	exclusive distribution
D.	none of these
Answer» C. exclusive distribution

Discussion

20.	________ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.
A.	Marketing management
B.	Forecasting
C.	Segmentation
D.	Targeting
Answer» B. Forecasting

Discussion

21.	Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basisof cost, demand, competition etc.
A.	Administered
B.	Product line pricing
C.	Captive product
D.	Mark‐up pricing.
Answer» B. Product line pricing

Discussion

22.	Which of the following is not a type of decision usually made during the product development stage?
A.	Branding
B.	product positioning
C.	Packaging
D.	Product Screening
Answer» B. product positioning

Discussion

23.	The short-term benefit given to the customers to attract more customers is called:
A.	Sales Promotion
B.	Inbound Promotion
C.	Outbound Promotion
D.	Organizational Promotion
Answer» B. Inbound Promotion

Discussion

24.	Marketing buzz means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
A.	Viral marketing
B.	Virtual marketing
C.	De‐marketing
D.	Social marketing.
Answer» B. Virtual marketing

Discussion

25.	Which type of product might require a more direct marketing channel to avoid delays and too much handling?
A.	products in their decline stage
B.	products in their maturity stage
C.	perishable products
D.	high-priced products
Answer» B. products in their maturity stage

Discussion

26.	Word of mouth marketing through electronic channels like email, internet etc isknown as ……….
A.	Internet
B.	digital
C.	email
D.	viral
Answer» E.

Discussion

27.	______________ are those who obtain title to goods with a view to selling them at profit
A.	Merchant middlemen
B.	Agent middle men
C.	Facilitators
D.	All of these
Answer» B. Agent middle men

Discussion

28.	Ensuring the availability of the products and services as and when required by the customers is ______________ utility.
A.	Time.
B.	Place.
C.	Form.
D.	Profession
Answer» B. Place.

Discussion

29.	Which of the following is not a non-store retailing?
A.	Tele marketing.
B.	Direct marketing.
C.	Kiosk marketing.
D.	Retail chains.
Answer» E.

Discussion

30.	Which of the following is not an element of promotion mix?
A.	Branding
B.	Advertisement
C.	Sales promotion
D.	Personal selling.
Answer» B. Advertisement

Discussion

31.	Color and size of the product, brand and packaging are considered as
A.	Chemical features of product
B.	Physical features of product
C.	Product designing
D.	Product manufacture
Answer» C. Product designing

Discussion

32.	‐‐‐‐‐‐ is an attempt to reduce the demand for consumption of a specific product or service on apermanent or temporary basis.
A.	De‐marketing
B.	Remarketing
C.	Ostensible marketing
D.	Synchronic marketing.
Answer» B. Remarketing

Discussion

33.	Managing both downstream and upstream flows and related information among suppliers, manufacturers, resellers and final consumers is known as ………….
A.	Supply Chain Management
B.	Promotion
C.	Advertising
D.	Branding
Answer» B. Promotion

Discussion

34.	Medical treatment with ayurvedic Massage is an example of:
A.	Pure tangible
B.	Hybrid
C.	Pure service
D.	None of these.
Answer» D. None of these.

Discussion

35.	Which of the following is not part of demographic segmentation?
A.	Age
B.	Income
C.	Education
D.	Interest.
Answer» E.

Discussion

36.	What would be the assumed percentage of newly launched product, will sure fail and cannot achieve their potential to survive?
A.	Up to 90%
B.	Up to 80%
C.	Up to 70%
D.	Up to 60%
Answer» B. Up to 80%

Discussion

37.	In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for theproduct, manufactured by them and somehow convince the customer into buying this product.
A.	Selling
B.	Product
C.	Production
D.	Marketing.
Answer» B. Product

Discussion

38.	In which stage of new product development process, the product and marketing programs are tested inrealistic market settings?
A.	Concept Development andTesting
B.	Idea Screening
C.	Test Marketing
D.	Commercialization
Answer» D. Commercialization

Discussion

39.	With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel.
A.	width
B.	depth
C.	length
D.	similarity
Answer» D. similarity

Discussion

40.	Which of the following is not an area of responsibility for a logistics manager?
A.	Inventory
B.	Marketing
C.	Information systems
D.	Warehousing
Answer» C. Information systems

Discussion

41.	Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?
A.	direct marketing channel
B.	indirect marketing channel
C.	horizontal channel
D.	synthetic channel
Answer» C. horizontal channel

Discussion

42.	The traditional view of marketing is that the firm makes something and then ______________ it.
A.	Markets.
B.	Sells.
C.	Prices.
D.	Services.
Answer» C. Prices.

Discussion

43.	is a marketing channel that has no intermediary levels.
A.	direct marketing channel
B.	indirect chjannel
C.	forward channel
D.	hybrid channel
Answer» B. indirect chjannel

Discussion

44.	______ refers to collecting goods of the same type from various sources of supply.
A.	Buying
B.	Selling
C.	Assembling
D.	Financing
Answer» D. Financing

Discussion

45.	The pricing technique in which variable fee is charged with a fixed fee are called as
A.	product line pricing
B.	Two-part pricing
C.	by-product pricing
D.	optional-feature pricing
Answer» C. by-product pricing

Discussion

46.	Life Style, personality, attitude are grouped under .
A.	Geographic segmentation
B.	Demographic segmentation
C.	Psycho graphical segmentation
D.	None of these
Answer» D. None of these

Discussion

47.	A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, in order to win a contract is most likely using
A.	Going-rate pricing
B.	Cost-plus pricing
C.	Perceived-value pricing
D.	Sealed-bid pricing
Answer» D. Sealed-bid pricing

Discussion

48.	Primary data can be collected through all the four ways except –
A.	Observation
B.	Surveys
C.	Focus group
D.	Chatting
Answer» E.

Discussion

49.	The act of creating an image about a product or brand in the consumers mind is known as……...
A.	Positioning
B.	Target marketing
C.	Market segmentation
D.	Product differentiation
Answer» B. Target marketing

Discussion

50.	In ______________ , manufacturers supply products to a limited number of outlets in the target market.
A.	Selective distribution
B.	Geographical distribution
C.	Intensive distribution.
D.	executive distribution.
Answer» B. Geographical distribution

Discussion

Explore topic-wise MCQs in Testing Subject.

Which of the following is the largest retail enterprise in the world.

Logistics management is a part of ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Strategies that are used for new product pricing are called which of the following?

Which of the following is not an element of service marketing mix?

"rather than intermediaries creating demands for the product,consumers demand the products from

Many companies are now turning their attention to …………….markets.

Which of the following reflects the marketing concept philosophy?

Marketers have traditionally classified products on the basis of three characteristics: ________, tangibility, and use.

Trading up is a method of product line modification by.

The concentration of all marketing efforts on one selected segment within the total market.

The skimming, penetration, bargaining and bundling are decided in the of the Marketing Mix strategy.

The research instruments that a marketing researcher can make use of area.

In ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ stage , a product is well established in the market.

________________ is direct communications with carefully targeted individual consumers to obtain an immediate response.

Target pricing is the same as finding out an ideal starting selling price?

Segmentation is the process of:

Market where demand for goods is greater than supply.

Which of the following major promotional tools use press relations, product, Publicity, corporate communications, lobbying, and public service to communicate Information?

A channel stategy that limits availability of products to a few carefully selected outlets in a given market area .

________ takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties.

Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ pricing, price is set on the basis of managerial decisions and not on the basisof cost, demand, competition etc.

Which of the following is not a type of decision usually made during the product development stage?

The short-term benefit given to the customers to attract more customers is called:

Marketing buzz means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Which type of product might require a more direct marketing channel to avoid delays and too much handling?

Word of mouth marketing through electronic channels like email, internet etc isknown as ……….

______________ are those who obtain title to goods with a view to selling them at profit

Ensuring the availability of the products and services as and when required by the customers is ______________ utility.

Which of the following is not a non-store retailing?

Which of the following is not an element of promotion mix?

Color and size of the product, brand and packaging are considered as

‐‐‐‐‐‐ is an attempt to reduce the demand for consumption of a specific product or service on apermanent or temporary basis.

Managing both downstream and upstream flows and related information among suppliers, manufacturers, resellers and final consumers is known as ………….

Medical treatment with ayurvedic Massage is an example of:

Which of the following is not part of demographic segmentation?

What would be the assumed percentage of newly launched product, will sure fail and cannot achieve their potential to survive?

In the traditional ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ concept , the main strategy of the company is to find customers for theproduct, manufactured by them and somehow convince the customer into buying this product.

In which stage of new product development process, the product and marketing programs are tested inrealistic market settings?

With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel.

Which of the following is not an area of responsibility for a logistics manager?

Makers of televisions, cameras, tires, furniture, and major appliances normally use which of the following distribution channel forms?

The traditional view of marketing is that the firm makes something and then ______________ it.

is a marketing channel that has no intermediary levels.

______ refers to collecting goods of the same type from various sources of supply.

The pricing technique in which variable fee is charged with a fixed fee are called as

Life Style, personality, attitude are grouped under .

A firm that bases its price on how it thinks the competitors will price, rather than on its own costs or demand, in order to win a contract is most likely using

Primary data can be collected through all the four ways except –

The act of creating an image about a product or brand in the consumers mind is known as……...

In ______________ , manufacturers supply products to a limited number of outlets in the target market.