MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
………….simply refers to product planning. |
| A. | Merchandising |
| B. | Assembling |
| C. | R & D |
| D. | None o f these |
| Answer» B. Assembling | |
| 2. |
The emotional attachment of a customer towards a brand is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Brand associations |
| B. | Perceived quality |
| C. | Brand loyalty |
| D. | Brand awareness. |
| Answer» D. Brand awareness. | |
| 3. |
An efficient physical distribution system is needed ----. |
| A. | To reduce the costs of distribution |
| B. | To increase the costs of distribution |
| C. | To streamline the promotion process |
| D. | To create awareness in consumers’ mind about the product |
| Answer» B. To increase the costs of distribution | |
| 4. |
Mr. Narayan, the new national sales manager is learning about the internal organizational environment in her company. She will learn about all the following EXCEPT |
| A. | Human resources |
| B. | Financial resources |
| C. | Service capabilities |
| D. | Social and cultural environment |
| Answer» E. | |
| 5. |
Reorder point tells |
| A. | When to order |
| B. | How much to order |
| C. | When the order will reach |
| D. | All of the above |
| Answer» B. How much to order | |
| 6. |
Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ‐‐‐‐‐‐‐‐‐‐ side. |
| A. | Creative |
| B. | Management |
| C. | Selling |
| D. | Behavior. |
| Answer» B. Management | |
| 7. |
The number of product lines a company carries is called |
| A. | Product range |
| B. | Product mix depth |
| C. | Product mix width |
| D. | Product line length |
| Answer» D. Product line length | |
| 8. |
PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________. |
| A. | Functioning |
| B. | Marketing |
| C. | Selling |
| D. | Adapting |
| Answer» E. | |
| 9. |
The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as |
| A. | Going-rate pricing |
| B. | Penetration pricing |
| C. | Value based pricing |
| D. | Skimming pricing |
| Answer» C. Value based pricing | |
| 10. |
Free samples is given to consumers in case of. |
| A. | Personal selling |
| B. | Sales promotion |
| C. | Advertising |
| D. | Publicity |
| Answer» C. Advertising | |
| 11. |
Who sells to the customers? |
| A. | Semi wholesalers |
| B. | Wholesalers |
| C. | Retailer |
| D. | Distributor |
| Answer» D. Distributor | |
| 12. |
Method of managing promotional budget to match outlays of competitors is called |
| A. | percentage of sales method |
| B. | affordable method |
| C. | competitive parity method |
| D. | objective and task method |
| Answer» D. objective and task method | |
| 13. |
At the Melting Moments, an ice cream parlor, customers place their orders, watch their ice- cream sundaes being prepared, and then quickly eat the sundaes in the store before the ice cream melts. This is an example of a characteristic of services known as |
| A. | Inseparability |
| B. | Intangibility |
| C. | Heterogeneity |
| D. | Perishability |
| Answer» E. | |
| 14. |
Network of delivering products to customer which is composed of distributors, suppliers and manufacturing company is classified as |
| A. | supply chain management |
| B. | marketing channels |
| C. | delivery channels |
| D. | value delivery network |
| Answer» E. | |
| 15. |
The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. |
| A. | Consistency |
| B. | Depth |
| C. | Width |
| D. | Length |
| Answer» B. Depth | |
| 16. |
The best promotional tool in any marketing is ___________________________ |
| A. | Word of mouth publicity |
| B. | Self-liquidating promotion |
| C. | Push promotion |
| D. | Dealers promotion method |
| Answer» B. Self-liquidating promotion | |
| 17. |
Marketing is a process which aims at: |
| A. | Selling Products |
| B. | Maximizing Profits |
| C. | Satisfying Customers |
| D. | Producing |
| Answer» D. Producing | |
| 18. |
For a perishable products,channel has to be . |
| A. | short |
| B. | long |
| C. | medium |
| D. | none of these |
| Answer» B. long | |
| 19. |
A digital analog of various forms of payment backed by a bank or financialinstitution is ……………. |
| A. | ETB |
| B. | EFT |
| C. | E-cash |
| D. | E-money |
| Answer» B. EFT | |
| 20. |
What is the basic property of a service which makes it different from a product. |
| A. | Shape |
| B. | Size |
| C. | Very expensive |
| D. | Intangibility |
| Answer» E. | |
| 21. |
…………….is a security protocol based on digital certificates. |
| A. | Digital signature |
| B. | Secure sockets layer protocol |
| C. | Secure electronic transactions |
| D. | None of these |
| Answer» D. None of these | |
| 22. |
….....is a low cost communication tool that can be easily tested, refined and rolledout. |
| A. | Opt- in- e-mail |
| B. | i- TV |
| C. | i- radio |
| D. | i-kiosks |
| Answer» B. i- TV | |
| 23. |
Logistics means ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Production |
| B. | Flow of goods |
| C. | Consumption |
| D. | Marketing channel. |
| Answer» C. Consumption | |
| 24. |
Refersto those in the targetedmarketwho have purchased the product. |
| A. | targetmarket |
| B. | Penetratedmarket |
| C. | availablemarket |
| D. | potentialmarket |
| Answer» C. availablemarket | |
| 25. |
In market-penetration pricing, the company’s objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits. |
| A. | Block competitive launches |
| B. | Maximize their market share |
| C. | Minimize their market share |
| D. | Maximize volume |
| Answer» C. Minimize their market share | |
| 26. |
‐‐‐‐‐‐ is aimed at encouraging renewed use of a product in which market interest has declined. |
| A. | De‐marketing |
| B. | Re‐marketing |
| C. | Synch rod |
| D. | Tele marketing. |
| Answer» C. Synch rod | |
| 27. |
When a consumer decides to buy without much logical thinking, his decision is said to be ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ |
| A. | Patronage |
| B. | Emotional |
| C. | Rational |
| D. | None of these. |
| Answer» C. Rational | |
| 28. |
………………marketing refers to achieving marketing objectives throughapplying digital technologies such as web sites. |
| A. | Internet |
| B. | digital |
| C. | |
| D. | viral |
| Answer» C. email | |
| 29. |
Michael Porter has identified five forces that determine the intrinsic long-run attractiveness of a market or market segment. Which of the following would NOT be among Porter’s five forces? |
| A. | Industry competitors |
| B. | Technological partners |
| C. | Substitutes |
| D. | Buyers |
| Answer» C. Substitutes | |
| 30. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ is a broad range of activities concerned with efficient movement of finished goodsfrom the end of the production line to the consumer. |
| A. | Physical distribution |
| B. | Channel of distribution |
| C. | Intensive distribution |
| D. | None of these. |
| Answer» B. Channel of distribution | |
| 31. |
Maslow’s need hierarchy theory deals with ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ levels. |
| A. | Two levels |
| B. | Three levels |
| C. | five levels |
| D. | four levels. |
| Answer» D. four levels. | |
| 32. |
‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ can be achieved only when all personal within the organization understand theimportance of the customer. |
| A. | Profit maximization |
| B. | Sales volume |
| C. | Customer satisfaction. |
| D. | none |
| Answer» D. none | |
| 33. |
A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them. |
| A. | possession |
| B. | profit |
| C. | image |
| D. | psychological |
| Answer» B. profit | |
| 34. |
A true definition of a product is the detailed version of the product only if it is stated in |
| A. | Meaningful marketer view |
| B. | Meaningful supplier view |
| C. | Meaningful consumer view |
| D. | Meaningful Manager view |
| Answer» D. Meaningful Manager view | |
| 35. |
Bundle pricing is. |
| A. | Providing a bundle of benefits for one price. |
| B. | Packaging a group of products together. |
| C. | Providing a group of prices for one product category. |
| D. | none |
| Answer» C. Providing a group of prices for one product category. | |
| 36. |
A market where goods are sold in bulk quantities to the customers is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐. |
| A. | Retail market |
| B. | Wholesale market |
| C. | Product market |
| D. | Service market. |
| Answer» C. Product market | |
| 37. |
Which one of the following is NOT the stage that customers go through in the process of adopting a |
| A. | Awareness |
| B. | Interest |
| C. | Evaluation |
| D. | Culture |
| Answer» E. | |
| 38. |
When initiating price changes the company must anticipate possible reactions from bothbuyers and competitors. |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» B. False | |
| 39. |
According to consumer promotion technique, the cash refunds is also classified as: |
| A. | Price packs |
| B. | Sweepstakes |
| C. | Point of Purchase Promotions |
| D. | Cash Rebate |
| Answer» B. Sweepstakes | |
| 40. |
Which of the following is not one of the problems typically associated with secondary data? |
| A. | It is too expensive to obtain |
| B. | It may not be current |
| C. | It may not exist |
| D. | It may not be impartial |
| Answer» B. It may not be current | |
| 41. |
Which of the following is NOT considered to be an objective associated with the use of sales promotions? |
| A. | Change buyer attitudes |
| B. | Increase volume of individual purchases |
| C. | Prompt buyers into trial purchase |
| D. | Product improvement |
| Answer» B. Increase volume of individual purchases | |
| 42. |
In which stage of product life cycle, the company takes decision whether to maintain, harvest or drop the |
| A. | Introduction |
| B. | Growth |
| C. | Maturity |
| D. | Decline |
| Answer» E. | |
| 43. |
Transportion belongs to ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ function of marketing. |
| A. | Research |
| B. | Exchange |
| C. | Physical supply |
| D. | Facilitating. |
| Answer» D. Facilitating. | |
| 44. |
Razor manufacturer will charge a low price and recoup its margin (and more) fromthe sale of the only design of blades which fit the razor. This I an example of……………. |
| A. | Predatory Pricing |
| B. | Economy Pricing |
| C. | Psychological Pricing |
| D. | Captive Product Pricing |
| Answer» D. Captive Product Pricing | |
| 45. |
The four Ps represent the sellers’ view of the marketing tools available for influencing buyers. From a buyer’s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers’ four Ps correspond to the customers’ four Cs. The four Cs are . |
| A. | customer focus, cost, convenience, and communication |
| B. | customer solution, customer cost, convenience, and communication |
| C. | convenience, control, competition, and cost |
| D. | competition, cost, convenience, and communication |
| Answer» C. convenience, control, competition, and cost | |
| 46. |
I am willing to buy a sport car but I do not have enough money to buy it. It is a |
| A. | Demand |
| B. | Desire |
| C. | Need |
| D. | Want |
| Answer» B. Desire | |
| 47. |
The process of translating thought into a symbolic form is known as _____________________ |
| A. | Encoding |
| B. | Feedback |
| C. | Noise |
| D. | Decoding |
| Answer» B. Feedback | |
| 48. |
The retailer sells goods in ______________ |
| A. | Huge quantity |
| B. | Small quantity |
| C. | Not sufficient |
| D. | None of these |
| Answer» C. Not sufficient | |
| 49. |
The producer gives a guarantee to the consumer that they will maintain the product in proper condition during a certain period is known as |
| A. | Pre sales service |
| B. | After sales service |
| C. | Marketing method |
| D. | Sales promotion |
| Answer» C. Marketing method | |
| 50. |
Marketing evaluation and ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐processes are necessary to understand the efficiency andeffectiveness of marketing. |
| A. | Control |
| B. | Feedback |
| C. | Consumer behavior |
| D. | measurement. |
| Answer» B. Feedback | |