In market-penetration pricing, the company’s objective is to _______ – McqOptions

MCQOPTIONS

1.	In market-penetration pricing, the company’s objective is to ________, believing that higher sales volume will lead to lower unit costs and higher long-run profits.
A.	Block competitive launches
B.	Maximize their market share
C.	Minimize their market share
D.	Maximize volume
Answer» C. Minimize their market share

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