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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
South Korea's chaebol and Japan's keiretsu are examples of |
| A. | tariffs |
| B. | nontariff barriers |
| C. | private barriers |
| D. | government barriers |
| Answer» D. government barriers | |
| 2. |
The International Product Life Cycle suggests that countries will-------------- in their timingof the demand for various products |
| A. | Assimilate |
| B. | Differ |
| C. | Contradict |
| D. | all |
| Answer» C. Contradict | |
| 3. |
Three questions are central to strategy. Which is not one of them? |
| A. | When do we compete? |
| B. | With whom do we need to develop key relationships? |
| C. | Where do we compete? |
| D. | How do we compete? |
| Answer» B. With whom do we need to develop key relationships? | |
| 4. |
Almost all countries, except the United States, use this measurement system. |
| A. | British |
| B. | imperial |
| C. | metric |
| D. | English |
| Answer» D. English | |
| 5. |
In the mid-1980s, Japan signed an orderly marketing agreement (OMA) restricting itsautoexports to the United States to 1.68 million units per year. This OMA is a(n) |
| A. | absolute quota |
| B. | tariff quota |
| C. | voluntary quota |
| D. | none |
| Answer» D. none | |
| 6. |
This merchant intermediary does not take possession of the goods purchased. |
| A. | Export merchant |
| B. | Export drop shipper |
| C. | Export distributor |
| D. | all |
| Answer» C. Export distributor | |
| 7. |
Because of trade (and imports), inflation: |
| A. | increases |
| B. | decreases |
| C. | moderates |
| D. | disappears |
| Answer» D. disappears | |
| 8. |
Which of the following statement is TRUE about publicity? |
| A. | Publicity is a tool of direct selling |
| B. | Publicity is a tool of public relations |
| C. | Publicity is a tool of sales promotion |
| D. | Publicity is a tool of advertising |
| Answer» E. | |
| 9. |
This is the reason why U.S. marketers assume that products designed for AmericansAresuperior and should be preferred by foreign consumers as well. |
| A. | big-car syndrome |
| B. | left-hand-drive syndrome |
| C. | imperial system |
| D. | egocentricity |
| Answer» B. left-hand-drive syndrome | |
| 10. |
Which of the following is NOT a media of advertising? |
| A. | Direct selling |
| B. | Newspaper |
| C. | Radio |
| D. | Television |
| Answer» B. Newspaper | |
| 11. |
Innovations tend to take place in |
| A. | Hot countries |
| B. | Moderate countries |
| C. | Cold countries |
| D. | none |
| Answer» B. Moderate countries | |
| 12. |
Canada does not allow foreign-market cartels if the results have an adverse impact on theCanadian economy |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» B. False | |
| 13. |
In its most basic form, the gravity model says that the most important factors that describe the amount of trade between countries are |
| A. | the cultural affinity between the countries and the existence or lack of a common language. |
| B. | the tariff barriers between the countries and the costs of transportation. |
| C. | differences in wages and technology between countries. |
| D. | the amount that the countries produce and the distance between them. |
| Answer» E. | |
| 14. |
A strong orientation toward the home country is an indication of |
| A. | Ethnocentricity |
| B. | Polycentricism |
| C. | Egocentricity |
| D. | all |
| Answer» B. Polycentricism | |
| 15. |
When a country permits an import of limited quantities at low rates of duty but subjects an excess amount to a much higher rate, this kind of quota is used. |
| A. | Absolute quota |
| B. | Voluntary quota |
| C. | Relative quota |
| D. | Tariff quota |
| Answer» E. | |
| 16. |
This channel decision is related to the number of middlemen at a particular point or step In the distribution channel. |
| A. | channel length |
| B. | channel width |
| C. | number of channels |
| D. | all of the above |
| Answer» B. channel width | |
| 17. |
The corporate culture of a firm is more effectively carried to the managers who are |
| A. | Host country nationals |
| B. | Home country nationals |
| C. | Third country nationals |
| D. | all |
| Answer» C. Third country nationals | |
| 18. |
At some point, a product's sales growth will slow down, and the product will enter then _____. |
| A. | Introduction stage |
| B. | Growth stage |
| C. | Maturity stage |
| D. | Decline stage |
| Answer» D. Decline stage | |
| 19. |
Typically, profits are highest in which stage of the industry life-cycle? |
| A. | Introduction |
| B. | Growth |
| C. | Maturity |
| D. | Decline |
| Answer» C. Maturity | |
| 20. |
Which of the following describes the reluctance of the United States to adopt the metric system? |
| A. | big-car syndrome |
| B. | left-hand-drive syndrome |
| C. | imperial syndrome |
| D. | inferiority |
| Answer» D. inferiority | |
| 21. |
In the context of environmental analysis, 'munificence' means: |
| A. | The extent to which resources are freely available to support firms in an industry and enable them to grow |
| B. | The extent to which it is diverse |
| C. | The extent to which it is stable or turbulent |
| D. | The extent to which the industry follows the conventional life-cycle stages. |
| Answer» C. The extent to which it is stable or turbulent | |
| 22. |
The duties stated as a fixed percentage of the invoice value are |
| A. | Specific duties |
| B. | Ad valorem duties |
| C. | Compound duty |
| D. | Combined rates |
| Answer» C. Compound duty | |
| 23. |
An unconscious reference to one’s own culterual values, experiences, and knowledge asa basis for decisions. |
| A. | Self-Reference Criterion |
| B. | Pro Globalist |
| C. | Tolerance Effect |
| D. | Culture |
| Answer» B. Pro Globalist | |
| 24. |
Which of the following alternative market entry modes offers the most control and risk? |
| A. | Franchising |
| B. | Licensing |
| C. | Greenfield |
| D. | Strategic Alliance |
| Answer» D. Strategic Alliance | |
| 25. |
According to the view of Michael Porter, firm first develop product for domestic market and later on launch in international market. This view is consistent with which of the following factors? |
| A. | Factor conditions |
| B. | Demand conditions |
| C. | Related & supporting industries |
| D. | Firm strategy, structure &rivalry |
| Answer» E. | |
| 26. |
Globalization is beneficial for firms because: |
| A. | It protects them against foreign competition. |
| B. | It cushions them from the effects of events in other countries. |
| C. | It opens up new market opportunities. |
| D. | It increases the risk and uncertainty of operating in a globalizing world economy. |
| Answer» B. It cushions them from the effects of events in other countries. | |
| 27. |
Brandenburger and Nalebuff added a sixth force to Porter's Five Forces. It is known as: |
| A. | The threat of substitutes |
| B. | The power of complementors |
| C. | Seller power |
| D. | Government regulation |
| Answer» B. The power of complementors | |
| 28. |
When a firm uses the same marketing strategies abroad as that used at home, it probably is |
| A. | Ethnocentric |
| B. | Polycentric |
| C. | Geocentric |
| D. | all |
| Answer» B. Polycentric | |
| 29. |
Domestic cartelization is legal in North America |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» B. False | |
| 30. |
When companies believe that, even though countries may differ, the differences can be understood and managed, such firms are |
| A. | ethnocentric |
| B. | polycentric |
| C. | U.S.-centric |
| D. | geocentric |
| Answer» C. U.S.-centric | |
| 31. |
Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the: |
| A. | Polar effect |
| B. | Alteration effect |
| C. | Country-of-origin effect |
| D. | Transferation effect |
| Answer» D. Transferation effect | |
| 32. |
According to the international product life cycle theory, a country that developed aninnovation will eventually become |
| A. | A net importer |
| B. | A net exporter |
| C. | An absolute exporter |
| D. | A relative producer |
| Answer» D. A relative producer | |
| 33. |
Which of the following advertising is used heavily for creating a primary demand whenintroducing a new product in the market? |
| A. | Persuasive advertising |
| B. | Informative advertising |
| C. | Comparative advertising |
| D. | Institutional advertising |
| Answer» D. Institutional advertising | |
| 34. |
The stages of new product development do not include |
| A. | Business analysis |
| B. | Product development |
| C. | Test marketing |
| D. | Global positioning |
| Answer» B. Product development | |
| 35. |
Mention stage of economic development in which countries is able to produce a widevariety of products? |
| A. | Traditional society |
| B. | Pre-conditions for take-off |
| C. | The drive to maturity |
| D. | High Mass Consumption |
| Answer» D. High Mass Consumption | |
| 36. |
This entry strategy involves having an agreement that permits a foreign company to use industry property, technical knowhow, or engineering design in a foreign market. |
| A. | Exporting |
| B. | Licensing |
| C. | Joint venture |
| D. | Manufacturing |
| Answer» C. Joint venture | |
| 37. |
Customers with different needs or responses to marketing activity are categorized in whichof the following way? |
| A. | Market targeting |
| B. | Market segmentation |
| C. | Market positioning |
| D. | Market targeting and segmentation |
| Answer» C. Market positioning | |
| 38. |
Advertising slogans are often proved to be the most effective mean of_____________ toone or more aspects of a product or products. Select correct option: |
| A. | Drawing attention |
| B. | Marketing communication |
| C. | Publicity |
| D. | Sales promotion |
| Answer» E. | |
| 39. |
All of the following are the logistics functions EXCEPT? |
| A. | Order processing |
| B. | Warehousing |
| C. | Inventory management |
| D. | Retailing |
| Answer» D. Retailing | |
| 40. |
The results of American consumers' responses may not apply to foreign consumers. Thisis a problem of |
| A. | Internal validity |
| B. | Specific validity |
| C. | External validity |
| D. | Predictive validity |
| Answer» D. Predictive validity | |
| 41. |
Regionalism is: |
| A. | The grouping of countries into regional clusters based on eographic proximity. |
| B. | An international management orientation. |
| C. | A protectionist policy created to exclude third world countries from certain forms of international trade. |
| D. | An international management orientation and a protectionist policy created to |
| Answer» B. An international management orientation. | |
| 42. |
Which of the following is not a business opportunity generated by globalisation? |
| A. | Access to low cost labour |
| B. | Access to low cost labour |
| C. | Currency crises |
| D. | Less stringent regulation of the business environment |
| Answer» D. Less stringent regulation of the business environment | |
| 43. |
The foundation of the Japaense distribution system is the: |
| A. | Middleman |
| B. | Upperman |
| C. | Small retailer |
| D. | Big retailer |
| Answer» D. Big retailer | |
| 44. |
Which of the following would you consider to be a socio-cultural influence oninternational marketing? |
| A. | Language |
| B. | Religion |
| C. | Social organisation |
| D. | All of the above |
| Answer» E. | |
| 45. |
The concept of quality encompasses many factors, and the perception of quality restssolely with the _____________. |
| A. | Price |
| B. | Value |
| C. | Sellers |
| D. | Customer |
| Answer» E. | |
| 46. |
This intermediary is in the best position to overcome problems related to financing andantitrust restrictions. |
| A. | EMC |
| B. | Webb Pomerene association |
| C. | Export trading company |
| D. | all of the above |
| Answer» D. all of the above | |
| 47. |
A successful _______ is the most valuable resource a company has. |
| A. | Marketing Campaign |
| B. | CEO |
| C. | Product |
| D. | Brand |
| Answer» E. | |
| 48. |
To reduce the potential compensation obligations under foreign laws on termination of distributors, the exporter should |
| A. | insist on an evergreen contract |
| B. | renew agreements without changing the language of prior texts |
| C. | include "just cause" termination provisions |
| D. | avoid having specific expiration dates |
| Answer» D. avoid having specific expiration dates | |
| 49. |
Polycentricity usually results in uniform marketing. |
| A. | True |
| B. | False |
| C. | none |
| D. | all |
| Answer» C. none | |
| 50. |
The head quarters of EU is at |
| A. | london |
| B. | paris |
| C. | berline |
| D. | brussels |
| Answer» E. | |