MCQOPTIONS
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				| 1. | 
                                    Any influence that the company of manufacture, assembly, or design has on a consumer's positive or negative perception of a product is called the: | 
                            
| A. | Polar effect | 
| B. | Alteration effect | 
| C. | Country-of-origin effect | 
| D. | Transferation effect | 
| Answer» D. Transferation effect | |