MCQOPTIONS
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MCQOPTIONS
This section includes 96 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Awareness knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
Which type of goods among the following mentioned options are purchased out of fear, need by the customer? |
| A. | Shopping Goods |
| B. | Unsought Goods |
| C. | Both A & B |
| D. | Convenience Goods |
| Answer» C. Both A & B | |
| 52. |
The product life cycle describes the stages a new product goes through in the, which of the following mentioned options? |
| A. | Market place |
| B. | Test market |
| C. | Introductory stage |
| D. | Diffusion stage |
| Answer» B. Test market | |
| 53. |
When the new developed product concept is tested, which among the following the next immediate step? |
| A. | Develop logistic network |
| B. | Develop market strategy |
| C. | Develop market strategy |
| D. | Develop intermediaries |
| Answer» D. Develop intermediaries | |
| 54. |
The global communication and product strategy in which communication is adjusted but product would not be changed is classified as which of the following mentioned options? |
| A. | Dual adaption |
| B. | Product adaption |
| C. | Product adaption |
| D. | Communication adaption |
| Answer» E. | |
| 55. |
At which stage of PLC the competition appears? |
| A. | Introduction |
| B. | Maturity |
| C. | Growth |
| D. | Decline |
| Answer» D. Decline | |
| 56. |
The main marketing objective for the maturity stage of the PLC is what among the following mentioned options? |
| A. | Harvest |
| B. | Differentiation |
| C. | Deletion |
| D. | Maintain brand loyalty |
| Answer» E. | |
| 57. |
During the introduction stage of the PLC, sales gradually increase and what else happens? |
| A. | Competition becomes tough |
| B. | More investors are needed |
| C. | Profits become minimal |
| D. | Sales people are brought |
| Answer» D. Sales people are brought | |
| 58. |
Innovation in marketing is same as ___________ |
| A. | Abbreviation |
| B. | Communication |
| C. | Creativity |
| D. | Aspiration |
| Answer» D. Aspiration | |
| 59. |
The 'break-even point' is where |
| A. | Marginal revenue equals marginal cost |
| B. | Average revenue equals average cost |
| C. | Total revenue equals total cost |
| D. | None of the above |
| Answer» D. None of the above | |
| 60. |
Which among the following is the crux of the marketing process? |
| A. | Marketing Planning |
| B. | Marketing Research |
| C. | Marketing Mix |
| D. | Market Expansion |
| Answer» D. Market Expansion | |
| 61. |
Which among the following forms part in the decision making process of a product development? |
| A. | Product mix |
| B. | Product attributes |
| C. | Branding & Packaging |
| D. | All of the above |
| Answer» E. | |
| 62. |
In the simple response model of consumer behaviour, the entities involved in it are |
| A. | Stimulus |
| B. | Response |
| C. | Product |
| D. | All of the above |
| Answer» E. | |
| 63. |
Different products remain in existence for a different limited period. This is called |
| A. | Product life cycle |
| B. | Product life |
| C. | Product maturity |
| D. | Product decline |
| Answer» B. Product life | |
| 64. |
A Bank offers discount coupons to the customers availing of consumer loans from the Bank. Which of the following kind of marketing mix is this? |
| A. | Direct Marketing |
| B. | Personal Selling |
| C. | Advertising |
| D. | Sales Promotion |
| Answer» E. | |
| 65. |
Which among the following indicates Positioning? |
| A. | How consumers perceive the product |
| B. | How competitors perceive the product |
| C. | How products are displayed on the shelf |
| D. | Product compared to your competitors |
| Answer» B. How competitors perceive the product | |
| 66. |
Post-sales activities include ________ |
| A. | Sales presentation |
| B. | Customer feedback |
| C. | Customer identification |
| D. | Customer apathy |
| Answer» C. Customer identification | |
| 67. |
When a person goes to a shop, asks for a bathing soap, pays the money and gets the soap, which of the following aspects of marketing are focused? |
| A. | Production concept |
| B. | |
| C. | C. |
| D. | D. |
| Answer» E. | |
| 68. |
The competitive position of a company can be improved by |
| A. | Increasing the selling price |
| B. | Reducing the margin |
| C. | Reducing the margin |
| D. | Ignoring competitors |
| Answer» D. Ignoring competitors | |
| 69. |
A Direct Selling Agent DSA. is required to be adapt in ___________ |
| A. | Surrogate Marketing |
| B. | Training Skills |
| C. | Communication Skills |
| D. | Market Research |
| Answer» D. Market Research | |
| 70. |
The course of a product's sales and profit over its lifetime is called |
| A. | The sales chart |
| B. | The product life cycle |
| C. | The dynamic growth curve |
| D. | The adoption cycle |
| Answer» C. The dynamic growth curve | |
| 71. |
Effective Selling Skills depends on ______________ |
| A. | Number of language known to the DSA |
| B. | Data on marketing staff |
| C. | Information regarding IT market |
| D. | Knowledge of related markets |
| Answer» E. | |
| 72. |
Leads can be best sourced from _________ |
| A. | Foreign customers |
| B. | Yellow pages |
| C. | Dictionary |
| D. | |
| Answer» C. Dictionary | |
| 73. |
The two components of a marketing strategy are |
| A. | Target market and marketing mix |
| B. | Target market and Promotion |
| C. | Market and Producer |
| D. | Produce and Agent |
| Answer» B. Target market and Promotion | |
| 74. |
The 'USP' of a product denotes ________ |
| A. | Usefulness of the product |
| B. | Drawbacks of a product |
| C. | High-selling features of a product |
| D. | Number of allied products available |
| Answer» D. Number of allied products available | |
| 75. |
Market segmentation can be resorted to by dividing the target group as per |
| A. | Income levels of customers |
| B. | Age of the employees |
| C. | Needs of the sales persons |
| D. | Marketing skills of the employees |
| Answer» B. Age of the employees | |
| 76. |
A Successful marketing person required one of the following qualities___________ |
| A. | Empathy |
| B. | Sympathy |
| C. | Insistence |
| D. | Aggressiveness |
| Answer» B. Sympathy | |
| 77. |
"Price" is an important factor in the effective marketing mix. What are other factors in 4 Ps? |
| A. | Product, Promotion , Place |
| B. | Place, Persuasion, Promotion |
| C. | Pride, Person, Place |
| D. | Product, Place, Persuasion |
| Answer» B. Place, Persuasion, Promotion | |
| 78. |
Which of the following is not included in the 4 P's of Marketing |
| A. | Placement |
| B. | Price |
| C. | Production |
| D. | Product |
| Answer» C. Production | |
| 79. |
The primary goal of sales promotion advertising is to influence the positively. |
| A. | Production |
| B. | Sale |
| C. | Purchase |
| D. | Price |
| Answer» D. Price | |
| 80. |
The price of the product could affect its |
| A. | Promotions |
| B. | Packing |
| C. | Demand |
| D. | Marketing |
| Answer» D. Marketing | |
| 81. |
A person is asking from his friends to suggest a family Doctor. This process falls under |
| A. | Social Group |
| B. | Reference Group |
| C. | Team Group |
| D. | Situational Group |
| Answer» C. Team Group | |
| 82. |
When increasing the price of a product to show its feature, then it is an example of what? |
| A. | Skimming Prizing |
| B. | Premium Prizing |
| C. | Premium Prizing |
| D. | Penetrating Prizing |
| Answer» B. Premium Prizing | |
| 83. |
When I-Pad came to market, demand for the Walkman dwindled. It is an example of which of the following? |
| A. | Full Demand |
| B. | Negative Demand |
| C. | Weak Demand |
| D. | Latent Demand |
| Answer» D. Latent Demand | |
| 84. |
What is called the process of selling a product at different prices? |
| A. | Dual Prizing |
| B. | Monopoly Prizing |
| C. | Multi Prizing |
| D. | Prize Lining |
| Answer» B. Monopoly Prizing | |
| 85. |
Grading intent the products to .. in various groups. |
| A. | Planning |
| B. | Divide up |
| C. | Marketing |
| D. | Mixed up |
| Answer» C. Marketing | |
| 86. |
The tendency of modern marketing is towards .. |
| A. | Product |
| B. | ProfitPrice |
| C. | Consumer |
| D. | Price |
| Answer» D. Price | |
| 87. |
Who said, "The consumer is not a moron. She is your wife"? |
| A. | Martin Sorrel |
| B. | Philips Kotlar |
| C. | John Ogilvy |
| D. | A. Padamsee |
| Answer» D. A. Padamsee | |
| 88. |
"Sar utha ke jiyo" is the business tag line of - |
| A. | Bharti Axa |
| B. | LIC |
| C. | Max Insurance |
| D. | HDFC Life |
| Answer» E. | |
| 89. |
Rapid Skimming Strategy is associated with? |
| A. | Very high price with low promotion level |
| B. | Very high price with high promotion level |
| C. | Low price with high promotion level |
| D. | Low price with low promotion level |
| Answer» C. Low price with high promotion level | |
| 90. |
Which statistical tool is used in market research to determine how different features of a product affect the buying behavior in the consumer s mind? |
| A. | SWOT Analysis |
| B. | PEST Analysis |
| C. | BCG Matrix |
| D. | Conjoint Analysis |
| Answer» E. | |
| 91. |
Competition is highest in which phase of Product Life Cycle? |
| A. | Introduction |
| B. | Growth |
| C. | Maturity |
| D. | |
| Answer» D. | |
| 92. |
Profit start declining in which phase of Product Life Cycle? |
| A. | Introduction |
| B. | Growth |
| C. | Maturity |
| D. | Decline |
| Answer» E. | |
| 93. |
In Product Life Cyle, Lower Market size is characteristics of which phase |
| A. | Introduction |
| B. | Growth |
| C. | Maturity |
| D. | Decline |
| Answer» B. Growth | |
| 94. |
Different baby products produced and marketed by Johnson & Johnson is an example of? |
| A. | Selective Specialization |
| B. | Single Segment Concentration |
| C. | Market Specialization |
| D. | Product Specialization |
| Answer» D. Product Specialization | |
| 95. |
Brainstorming sessions are organized during which phases of product development? |
| A. | Commercialization of product |
| B. | Idea generation |
| C. | Product Concept testing |
| D. | Market Research |
| Answer» C. Product Concept testing | |
| 96. |
Apple iPhone market targetting strategy is an example of? |
| A. | Selective Specialization |
| B. | Single Segment Concentration |
| C. | Market Specialization |
| D. | Product Specialization |
| Answer» C. Market Specialization | |