96 + Mcqs in General Page 1 McqOptions

1.	The segmentation of market based on the gender of the customers is a type of
A.	demographic segmentation
B.	life style segmentation
C.	price segmentation
D.	geographic segmentation
Answer» B. life style segmentation

Discussion

2.	In Double-Win strategy, the salesperson and customers are personally and professionally satisfied with the ___________
A.	Income of sale transaction
B.	Outcome of sale transaction
C.	Passive income
D.	Portfolio income
Answer» C. Passive income

Discussion

3.	What is HNI ?
A.	Highly Needed Incentives
B.	Highest Net Income
C.	Human Narrow Innovation
D.	High Networth Individuals
Answer» E.

Discussion

4.	Which among the following feature of good forecasting mode?
A.	Economy
B.	Availability
C.	Simplicity
D.	All of the above
Answer» E.

Discussion

5.	The target group for a car loans is
A.	all car dealers
B.
C.	C.
D.	D.
Answer» D. D.

Discussion

6.	The target group for personal loans is
A.	newborn infants
B.	all private limited companies
C.	minor children
D.	all salaried person
Answer» E.

Discussion

7.	Target market of education loan is
A.	delivery person
B.	prospective buyers
C.	all salespersons
D.	all school students
Answer» C. all salespersons

Discussion

8.	Adidas launched three products. The Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals to focus on fashion and life-style; and Style Essentials, with the main group within this one being. This is a case of __?
A.	Market Segmentation
B.	Niche market
C.	Focus Marketing
D.	Target Market
Answer» E.

Discussion

9.	Claritas provides you with the information foundation: market segmentation data, demographic data, consumer marketing data, marketing analysis tools, market demographic applications, and marketing strategy expertise. Claritas is a __?
A.	Marketing Consultant
B.	Industrial marketer
C.	Service Provider
D.	Focus group
Answer» B. Industrial marketer

Discussion

10.	A bank has set an advanced target of Rs 10,000 crore and deposits target of Rs 22,000 crore by March 2010. This comes under which of the following?
A.	Marketing strategy
B.
C.	C.
D.	D.
Answer» D. D.

Discussion

11.	The marketing manager asks one of his subordinates to prepare a mailing list and send emails regarding the firm s products & services to the potential customers. This comes under which of the following?
A.	E-commerce
B.	E-marketing
C.	E-Business
D.	Core marketing
Answer» C. E-Business

Discussion

12.	The analysis by a marketing manager of a firm , of potential effects of social, legal, political and economic forces on a firm s operation comes under which of the following?
A.
B.	B.
C.	C.
D.	D.
Answer» C. C.

Discussion

13.	What is innovation ?
A.	new idea
B.	new raw metarial
C.	new product
D.	all of these
Answer» E.

Discussion

14.	The target group for tractor loans is
A.	farm labourers
B.	cold storage plant
C.	agriculture colleges
D.	farmers with large land holding
Answer» B. cold storage plant

Discussion

15.	Relationship banking is :
A.	call center marketing
B.	relation with marketing persons
C.	relation close clients
D.	relation with bankers and customers for retaining the customers
Answer» E.

Discussion

16.	Market space means
A.	road shows
B.	place where goods are sold
C.	scope available for selling
D.	competition
Answer» D. competition

Discussion

17.	In a saving account, money can be deposited on
A.	quarterly basis
B.	annual basis
C.	as per the convenience of the depositor
D.	monthly basis
Answer» D. monthly basis

Discussion

18.	Mutual funds investment can be effectively canvassed among
A.	students availing education loans
B.	HNI customers
C.	only salaried persons
D.	poor farmers
Answer» D. poor farmers

Discussion

19.	Customization result in
A.	better balance sheet figures
B.	customer retention
C.	customer exit
D.	customer complains
Answer» B. customer retention

Discussion

20.	Which among the following is a correct statement about merchants and central marketplaces?
A.	They reduce the total number of transactions and reduce the total amount of exchange
B.	They increase the total number of transactions and reduce the total amount of exchange
C.	They increase the total number of transactions and reduce the total amount of exchange
D.	They increase the total number of transactions and increase the total amount of exchange
Answer» D. They increase the total number of transactions and increase the total amount of exchange

Discussion

21.	For which of the following the place component of Marketing Mix is Intangible?
A.	Hotels
B.	Tourism Spots
C.	Banks
D.	Software
Answer» E.

Discussion

22.	Which of the following is an example of Service Marketing?
A.	Disney setting up a park in India
B.	Air India selling tickets on Spouse Free Scheme
C.	Setting up an Ayurvedic Massage center
D.	AIDS awareness campaign
Answer» D. AIDS awareness campaign

Discussion

23.	Internal marketing means :
A.	marketing inside India
B.	marketing inside company
C.	marketing outside India
D.	none of these
Answer» B. marketing inside company

Discussion

24.	Which of the following is involved with the growth strategies of a company?
A.	Diversification
B.	Horizontal integration
C.	Vertical integration
D.	All of these
Answer» E.

Discussion

25.	Cash is what type of asset of bank ?
A.	Current
B.	Intangible
C.	Tangible
D.	Fixed
Answer» B. Intangible

Discussion

26.	The Market Share of the companies are increased by increasing
A.	Sales Volumes
B.	Number of Staff
C.	Number of Products
D.	Profit Percentage
Answer» B. Number of Staff

Discussion

27.	Automobiles and TV's are in what stage of the PLC, among the following mentioned options?
A.	Introduction
B.	Maturity
C.	Decline
D.	Post-growth
Answer» C. Decline

Discussion

28.	The product is in what stage of the PLC when a company retains the product but reduces marketing support costs it?
A.	Decline
B.	Introduction
C.	Growth
D.	Maturity
Answer» B. Introduction

Discussion

29.	In which year, Consumer Protection Act was passed?
A.	1992
B.	1986
C.	1990
D.	1988
Answer» C. 1990

Discussion

30.	___________________ is a small and newly developing market
A.	Scarcity Market
B.	Guerrilla market
C.	Nascent Market
D.	Viral Market
Answer» D. Viral Market

Discussion

31.	What is BTL?
A.	Buyers To Leads
B.	Below The Line
C.	Business To Lender
D.	Best To Lend
Answer» C. Business To Lender

Discussion

32.	Buyer resistance refers to the deployment of procurement resources by ________
A.	Owners
B.	Seller
C.	Consumer
D.	Buyer
Answer» E.

Discussion

33.	The concept of Management by objectives MBO. is given by who?
A.	Peter Drucker
B.	Philip Kotler
C.	John Caples
D.	David Ogilvy
Answer» B. Philip Kotler

Discussion

34.	Marketing of services is resorted in which of the following sectors?
A.	Banking process
B.	Manufacturing business
C.	Education sectors
D.	Insurance business
Answer» E.

Discussion

35.	The marketing is the art of _________________
A.	Product Protection
B.	Buying Product
C.	Selling Product
D.	All of these
Answer» D. All of these

Discussion

36.	________________is the USP of Saving Account
A.	Easy to return
B.	Rate of Interest
C.	Security
D.	Easy to operate
Answer» E.

Discussion

37.	USP stands for
A.	Uniform Selling Progress
B.	Unique Selling Point
C.	Under Selling Process
D.	Unique Selling Point
Answer» E.

Discussion

38.	The idea of Marketing Segmentation is based on
A.	Only on self single product
B.	On total Market
C.	To spend less
D.	To integrate various consumer groups as segments
Answer» E.

Discussion

39.	If a company is focused on the development of the price, promotion, distribution and right combinations of the product then the company is growing which of the following?
A.	Marketing Policy
B.	Marketing Mix
C.	Marketing Discount
D.	Marketing Research Experiment
Answer» C. Marketing Discount

Discussion

40.	A good Brand can be built up by way of
A.	Customer grievances
B.	Customer grievances
C.	Old Age
D.	Consistent offering of good services
Answer» E.

Discussion

41.	The target market for Debit Cards is
A.	All existing account-holders
B.	All agriculturists
C.	All DSAS
D.	All vendors
Answer» B. All agriculturists

Discussion

42.	Value added services means
A.	Low cost products
B.	High cost products
C.	Additional services for the same cost
D.	Giving discounts
Answer» D. Giving discounts

Discussion

43.	A situation of monopoly in the market refers to
A.	One seller one buyer
B.	Many seller one buyer
C.	Many seller many buyer
D.	Many seller many buyer
Answer» E.

Discussion

44.	Delivery Channel means
A.	maternity wards
B.	handing over the products to the buyers
C.	All of these
D.	places where products are made available to the buyers
Answer» E.

Discussion

45.	An increase in the quantity supplied suggests -
A.	a rightward shift of the supply curve
B.	a leftward shift of the supply curve
C.	a movement up along the supply curve
D.	a movement up along the supply curve
Answer» B. a leftward shift of the supply curve

Discussion

46.	Which of the following Bank is not a Public Sector Bank?
A.	IDBI Bank
B.	State Bank Of India
C.	Bharatiya Mahila Bank
D.	HDFC Bank
Answer» E.

Discussion

47.	If you have the option of buying a refrigerator with 1 star, 3 star, 5 star rating given by BEE then which one you will prefer?
A.	3 star
B.	5 star
C.	1 star
D.	Does not matter
Answer» C. 1 star

Discussion

48.	Which analysis methodology is used to identify the macroeconomic conditions in a marketing environment?
A.	SWOT Analysis
B.	PEST Analysis
C.	Conjoint Analysis
D.	BCG Matrix
Answer» C. Conjoint Analysis

Discussion

49.	Which comes at the end of Marketing plan?
A.	Objectives
B.	SWOT Analysis
C.	Controls
D.	Executive Summary
Answer» D. Executive Summary

Discussion

50.	Which marketing model includes 4 P s of Marketing i.e. Product, Price, Place and Promotion?
A.	PLC Model
B.	Promotional Mix
C.	Marketing Mix
D.	Brand Marketing
Answer» D. Brand Marketing

Discussion

Explore topic-wise MCQs in Marketing Awareness.

The segmentation of market based on the gender of the customers is a type of

In Double-Win strategy, the salesperson and customers are personally and professionally satisfied with the ___________

What is HNI ?

Which among the following feature of good forecasting mode?

The target group for a car loans is

The target group for personal loans is

Target market of education loan is

Adidas launched three products. The Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals to focus on fashion and life-style; and Style Essentials, with the main group within this one being. This is a case of __?

Claritas provides you with the information foundation: market segmentation data, demographic data, consumer marketing data, marketing analysis tools, market demographic applications, and marketing strategy expertise. Claritas is a __?

A bank has set an advanced target of Rs 10,000 crore and deposits target of Rs 22,000 crore by March 2010. This comes under which of the following?

The marketing manager asks one of his subordinates to prepare a mailing list and send emails regarding the firm s products &amp; services to the potential customers. This comes under which of the following?

The analysis by a marketing manager of a firm , of potential effects of social, legal, political and economic forces on a firm s operation comes under which of the following?

What is innovation ?

The target group for tractor loans is

Relationship banking is :

Market space means

In a saving account, money can be deposited on

Mutual funds investment can be effectively canvassed among

Customization result in

Which among the following is a correct statement about merchants and central marketplaces?

For which of the following the place component of Marketing Mix is Intangible?

Which of the following is an example of Service Marketing?

Internal marketing means :

Which of the following is involved with the growth strategies of a company?

Cash is what type of asset of bank ?

The Market Share of the companies are increased by increasing

Automobiles and TV's are in what stage of the PLC, among the following mentioned options?

The product is in what stage of the PLC when a company retains the product but reduces marketing support costs it?

In which year, Consumer Protection Act was passed?

___________________ is a small and newly developing market

What is BTL?

Buyer resistance refers to the deployment of procurement resources by ________

The concept of Management by objectives MBO. is given by who?

Marketing of services is resorted in which of the following sectors?

The marketing is the art of _________________

________________is the USP of Saving Account

USP stands for

The idea of Marketing Segmentation is based on

If a company is focused on the development of the price, promotion, distribution and right combinations of the product then the company is growing which of the following?

A good Brand can be built up by way of

The target market for Debit Cards is

Value added services means

A situation of monopoly in the market refers to

Delivery Channel means

An increase in the quantity supplied suggests -

Which of the following Bank is not a Public Sector Bank?

If you have the option of buying a refrigerator with 1 star, 3 star, 5 star rating given by BEE then which one you will prefer?

Which analysis methodology is used to identify the macroeconomic conditions in a marketing environment?

Which comes at the end of Marketing plan?

Which marketing model includes 4 P s of Marketing i.e. Product, Price, Place and Promotion?

The marketing manager asks one of his subordinates to prepare a mailing list and send emails regarding the firm s products & services to the potential customers. This comes under which of the following?