MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
the example of business-to-business services offered by Google which gains advertising revenue. |
| A. | Google AdWords pay per click sponsored |
| B. | Google Apps Application Suite |
| C. | YouTube Brand Channel |
| D. | Google Search application providing online website |
| Answer» D. Google Search application providing online website | |
| 2. |
______ is an example of business-to-business services offered by Google application running as part of a customer s website. |
| A. | Google Search application providing online website search |
| B. | Google Apps Business Application |
| C. | YouTube Brand Channel |
| D. | Google AdWords click sponsored link advertising |
| Answer» B. Google Apps Business Application | |
| 3. |
Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a ______________ context. |
| A. | geographic |
| B. | natural |
| C. | confined |
| D. | cultural |
| Answer» E. | |
| 4. |
Media are the bridges that carry messages back and forth between companies and ______________. |
| A. | consumers |
| B. | customers |
| C. | prospects |
| D. | influencers. |
| Answer» C. prospects | |
| 5. |
The challenge of media planning is becoming greater because the number of ways to send brand messages is ______________. |
| A. | decreasing |
| B. | complicated |
| C. | increasing |
| D. | competitive |
| Answer» D. competitive | |
| 6. |
When a company distributes its products through a channel structure that includes one or moreresellers, this is known as ________ |
| A. | Indirect marketing |
| B. | direct marketing |
| C. | multi-level marketing |
| D. | integrated marketing |
| Answer» B. direct marketing | |
| 7. |
In marketing theory, every contribution from the supply chain adds ________ to the product. |
| A. | value |
| B. | costs |
| C. | convenience |
| D. | ingredients |
| Answer» B. costs | |
| 8. |
In marketing theory, every contribution from the supply chain adds ________ to the product |
| A. | value |
| B. | cost |
| C. | convience |
| D. | ingredients |
| Answer» B. cost | |
| 9. |
The act of trading a desired product or service to receive something of value in return is known as which key concept in marketing? |
| A. | product |
| B. | exchange |
| C. | production |
| D. | customer |
| Answer» C. production | |
| 10. |
.........is the acquisition of goods and services by the seller or industrial user for the purpose of resale |
| A. | selling |
| B. | assembling |
| C. | buying |
| D. | transportation |
| Answer» C. buying | |
| 11. |
Which HTML tag would be used to display power in expression (A+B)2 ? |
| A. | <SUP> |
| B. | <SUB> |
| C. | <B> |
| D. | <P> |
| Answer» B. <SUB> | |