MCQOPTIONS
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MCQOPTIONS
This section includes 61 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Business Administration in Computer Applications (BBA [CA]) knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Whichproducts are people mostlikelytobe more uncomfortable buyingonthe Internet? |
| A. | Books |
| B. | Furniture |
| C. | Movies |
| D. | All of the above |
| Answer» C. Movies | |
| 2. |
Allofthe following are techniques B2Ce commerce companies use toattract customers, except: |
| A. | Registering with search engines |
| B. | Viral marketing |
| C. | Online ads |
| D. | Virtual marketing |
| Answer» E. | |
| 3. |
Which term represents a count ofthe number of people who visit one site, click on an ad, and are taken to the site of the advertiser? |
| A. | Affiliate programs |
| B. | Click through |
| C. | Spam |
| D. | All of the above |
| Answer» C. Spam | |
| 4. |
What are materials used in production in a manufacturing company or are placed on the shelf forsale in a retail environment? |
| A. | Direct materials |
| B. | Indirect materials |
| C. | EDI |
| D. | None of the above |
| Answer» B. Indirect materials | |
| 5. |
What are materialsthat are necessary forrunning a modern corporation, but do not relate to the company's primary business activities? |
| A. | Direct materials |
| B. | Indirect materials |
| C. | EDI |
| D. | None of the above |
| Answer» C. EDI | |
| 6. |
What is the percentage of customers who visit a Website and actually buy something called? |
| A. | Affiliate programs |
| B. | Click through |
| C. | Spam |
| D. | Conversion rate |
| Answer» E. | |
| 7. |
What are plastic cardsthe size of a credit card that contains an embedded chip on which digital information can be stored? |
| A. | Customer relationship managementsystems cards |
| B. | E government identitycards |
| C. | FEDI cards |
| D. | Smart cards |
| Answer» E. | |
| 8. |
Whichformofe commerce currentlyaccountsforabout97%ofalle commerce revenues? |
| A. | B2B |
| B. | B2C |
| C. | C2B |
| D. | C2C |
| Answer» B. B2C | |
| 9. |
______________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc. |
| A. | Demographic |
| B. | Psychographic |
| C. | Socio-economic |
| D. | Infographics |
| Answer» B. Psychographic | |
| 10. |
______________ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc. |
| A. | Demographics |
| B. | Psychographics |
| C. | Socio-economic |
| D. | Infographics |
| Answer» C. Socio-economic | |
| 11. |
A..... is an elaborated version of the idea expressed in consumer terms |
| A. | new idea |
| B. | product concept |
| C. | product idea |
| D. | test brand |
| Answer» C. product idea | |
| 12. |
The ______________ is the biggest possible medium and has the quickest and the deepest reach throughout the globe. |
| A. | web |
| B. | TV |
| C. | radio |
| D. | outdoor |
| Answer» B. TV | |
| 13. |
New media is very cost-effective when compared to the traditional media and is highly ______________. |
| A. | reliable |
| B. | requted |
| C. | resourceful |
| D. | result-oriented |
| Answer» E. | |
| 14. |
Companies are exploring the ______________ for communicating their advertising message because of its several attractive features and advantages. |
| A. | television |
| B. | newspaper |
| C. | radio |
| D. | new media |
| Answer» E. | |
| 15. |
A large amount of ______________ advertising is for retailers, local businesses and for promotions. |
| A. | news paper |
| B. | magazines |
| C. | radio |
| D. | television |
| Answer» D. television | |
| 16. |
The advertising industry is passing through a transition phase with the emergence of the ______________media. |
| A. | television |
| B. | online |
| C. | interactive |
| D. | information |
| Answer» C. interactive | |
| 17. |
Digital technology is changing the way ______________ relate to products and markets. |
| A. | manufactures |
| B. | consumer |
| C. | delears |
| D. | industry |
| Answer» C. delears | |
| 18. |
______________ advertising affords the marketer the ability to engage the consumer in a direct and personal way. |
| A. | Interactive |
| B. | Contextual |
| C. | Traditional |
| D. | Website. |
| Answer» B. Contextual | |
| 19. |
A cluster of complementary goods and services across diverse set of industries is called as |
| A. | market place |
| B. | meta market |
| C. | market space |
| D. | resource market |
| Answer» C. market space | |
| 20. |
One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing. |
| A. | To make products easily visible and available |
| B. | To promote sales of products |
| C. | To differentiate their products from those of competitors |
| D. | To do marketing surveys |
| Answer» D. To do marketing surveys | |
| 21. |
______________ technology is changing the way consumers relate to products and markets. |
| A. | Information |
| B. | New |
| C. | Digital |
| D. | Cyber |
| Answer» D. Cyber | |
| 22. |
Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______. |
| A. | referencing needs of companies of different sizes |
| B. | the status of the business in the purchase decision process |
| C. | different feature stories appealing to different members |
| D. | different navigation options appealing to different members |
| Answer» C. different feature stories appealing to different members | |
| 23. |
where technology will not feature in the development of these relationships, this is known as a ______ relationship. |
| A. | Low Tech, High Touch, Personal |
| B. | Low Tech, High Touch Transactional |
| C. | High Tech/Low Touch, Personal |
| D. | High Tech/Low Touch, Automated |
| Answer» C. High Tech/Low Touch, Personal | |
| 24. |
Profits related to a new product in its introductory stage of profit related to new product |
| A. | negative |
| B. | positive |
| C. | higher |
| D. | declining |
| Answer» B. positive | |
| 25. |
In a market where companies build close connective relationships where Internet technology will not feature strongly in the development of these relationships, this is known as a ______ relationship. |
| A. | Low Tech, High Touch, Personal |
| B. | Low Tech, High Touch Transactional |
| C. | High Tech/Low Touch, Automated |
| D. | High Tech/Low Touch, Personal |
| Answer» B. Low Tech, High Touch Transactional | |
| 26. |
which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels? |
| A. | serve |
| B. | speak |
| C. | sell |
| D. | save |
| Answer» C. sell | |
| 27. |
Which ofthe following is a usefulsecurity mechanism when considering business strategy and IT? |
| A. | encryption |
| B. | decryption |
| C. | firewall |
| D. | all the above |
| Answer» E. | |
| 28. |
__________ behavior Highly involved consumer buying behavior while perceiving significant differences between brands |
| A. | complex behavior |
| B. | variety seeking behavior |
| C. | dissonance reducing behavior |
| D. | habitual behavior |
| Answer» B. variety seeking behavior | |
| 29. |
A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as |
| A. | concept |
| B. | phase |
| C. | screening |
| D. | raw-material screening |
| Answer» B. phase | |
| 30. |
The tendency of difficult understanding related to the use of market offering is called |
| A. | relative advantage |
| B. | complexity |
| C. | communicability |
| D. | compatibility |
| Answer» C. communicability | |
| 31. |
which is normally run by a consortium of buyers in order to establish an efficient purchasing environment. |
| A. | B2B independent e-marketplace. |
| B. | buyer-oriented marketplace. |
| C. | supplier-oriented marketplace. |
| D. | vertical and horizontal e-marketplace. |
| Answer» C. supplier-oriented marketplace. | |
| 32. |
An industry is less attractive for suppliers when the rivalry among existing competitors is: |
| A. | High |
| B. | Low |
| C. | More |
| D. | Less |
| Answer» B. Low | |
| 33. |
Business-to business eCommerce involves commercial transactions between other organizations and organizations. |
| A. | True |
| B. | False |
| C. | May be |
| D. | May not be |
| Answer» B. False | |
| 34. |
Considering non-personal communication channels, magazines, direct mail and newspapers are considered as |
| A. | online media |
| B. | print media |
| C. | broadcast media |
| D. | display media |
| Answer» C. broadcast media | |
| 35. |
Which form of e marketplace brings together buyers ands ellers from the same industry? |
| A. | horizontal |
| B. | Vertical |
| C. | Integrated |
| D. | Inclined |
| Answer» C. Integrated | |
| 36. |
Which form of e marketplace brings together buyers and sellers from multiple industries, often for MROmaterials? |
| A. | horizontal |
| B. | Vertical |
| C. | Integrated |
| D. | Inclined |
| Answer» B. Vertical | |
| 37. |
Which of the following is an important aspect of creating blogs and posting content? |
| A. | Using a witty user name |
| B. | Posting at least once a month to the blog |
| C. | Social Media Optimization |
| D. | All of the above |
| Answer» E. | |
| 38. |
Which design approaches help in building sites that are optimized for various screen sizes? |
| A. | Mobile optimized design |
| B. | Responsive web design |
| C. | Progressive enhancement |
| D. | Adaptive web design |
| Answer» C. Progressive enhancement | |
| 39. |
A business competing in a commodity like environment must focus on which ofthe following? |
| A. | Price |
| B. | Ease /speed of delivery |
| C. | Ease ofordering |
| D. | all of the above |
| Answer» E. | |
| 40. |
Which way of consumers feel or perceive towards an actual product or potential market offering |
| A. | sales concept |
| B. | product images |
| C. | product idea |
| D. | customer management |
| Answer» C. product idea | |
| 41. |
___________Procedure in marketing which consists of enlisting opinion leaders as brand ambassadors is called |
| A. | Leading |
| B. | online |
| C. | Buz |
| D. | none of the above |
| Answer» D. none of the above | |
| 42. |
____________classified by decoding, feedback, encoding and response are together in communication process. |
| A. | communication tools |
| B. | communication channels |
| C. | communication parties |
| D. | communication function |
| Answer» E. | |
| 43. |
This aims at influencing users who have begun their research on search engines, but not needed that they have visited a brand site. |
| A. | Contextual marketing |
| B. | Search retargeting |
| C. | Remarketing |
| D. | Both a&b |
| Answer» C. Remarketing | |
| 44. |
customer is _________, If customer s expectations and products performance matches |
| A. | satisfied |
| B. | dissatisfied |
| C. | delighted |
| D. | none of these |
| Answer» B. dissatisfied | |
| 45. |
______________ the appropriate market segment has become ever more important when carrying out e-branding campaigns. |
| A. | Segmenting |
| B. | Positioning |
| C. | Targeting |
| D. | Implementing |
| Answer» D. Implementing | |
| 46. |
Which platform can be used by advertisers and purchase ad impressions across ad exchanges? |
| A. | demand-side platform |
| B. | supply side platform |
| C. | Ad network |
| D. | None |
| Answer» B. supply side platform | |
| 47. |
Materials used in the normal operation of a business but not related to primary business operations are called what? |
| A. | Supplies |
| B. | Direct materials |
| C. | Indirect materials |
| D. | Daily stuff |
| Answer» D. Daily stuff | |
| 48. |
Online marketing of all types offers superior measurability and trackability in comparison to traditional ______________. |
| A. | media |
| B. | tactics |
| C. | research |
| D. | information |
| Answer» C. research | |
| 49. |
Creating and securing a brand name in the physical world requires extensive marketing. ______________. |
| A. | Research |
| B. | strategy |
| C. | effort |
| D. | media |
| Answer» B. strategy | |
| 50. |
Stages such as conviction stage, liking stage, preference stage, and actual purchase stage are all of the process called |
| A. | channeling |
| B. | buyer readiness |
| C. | channel designing |
| D. | strategic |
| Answer» C. channel designing | |