 
			 
			MCQOPTIONS
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				This section includes 37 Mcqs, each offering curated multiple-choice questions to sharpen your Database knowledge and support exam preparation. Choose a topic below to get started.
| 1. | The delivery function of a report management system allows reports to be delivered via e-mail, via the Web, via XML Web services, via hand delivery and other delivery means. | 
| A. | 1 | 
| B. | |
| Answer» C. | |
| 2. | Business Intelligence (BI) reporting systems are used to make sophisticated mathematical and statistical calculations in order to prepare reports based on the data. | 
| A. | 1 | 
| B. | |
| Answer» C. | |
| 3. | Market basket analysis primarily uses the technique of conditional probabilities. | 
| A. | 1 | 
| B. | |
| Answer» C. | |
| 4. | A data mart is a collection of data that, while smaller than a data warehouse, still addresses the entire business. | 
| A. | 1 | 
| B. | |
| Answer» C. | |
| 5. | The term neural networks as used in data mining is a misnomer. | 
| A. | 1 | 
| B. | |
| Answer» B. | |
| 6. | Data warehouse data are usually normalized. | 
| A. | 1 | 
| B. | |
| Answer» C. | |
| 7. | Report types include static, dynamic, query and OLAP. | 
| A. | 1 | 
| B. | |
| Answer» B. | |
| 8. | OLAP uses measures, dimensions and associations. | 
| A. | 1 | 
| B. | |
| Answer» C. | |
| 9. | BI reporting systems summarize the current status of business activities in order to predict future activities. | 
| A. | 1 | 
| B. | |
| Answer» C. | |
| 10. | OnLine Analytical Processing (OLAP) is a BI reporting system. | 
| A. | 1 | 
| B. | |
| Answer» B. | |
| 11. | RFM analysis is a BI reporting system. | 
| A. | 1 | 
| B. | |
| Answer» B. | |
| 12. | In a common form of RFM analysis, customers are sorted in five groups and given a score of 1 to 5 depending on their group. | 
| A. | 1 | 
| B. | |
| Answer» B. | |
| 13. | One popular classification technique in Business Intelligence (BI) reporting is ________ . | 
| A. | cluster analysis only | 
| B. | regression analysis only | 
| C. | RFM analysis only | 
| D. | both cluster analysis and regression analysis | 
| Answer» D. both cluster analysis and regression analysis | |
| 14. | In unsupervised data mining, explanations are created after patterns are found. | 
| A. | 1 | 
| B. | |
| C. | 1 | 
| D. | |
| Answer» B. | |
| 15. | Which of the following is an unsupervised data mining technique? | 
| A. | Cluster analysis only | 
| B. | Regression Analysis only | 
| C. | RFM Analysis only | 
| D. | Both Regression Analysis and RFM Analysis | 
| Answer» B. Regression Analysis only | |
| 16. | Data Mining uses simple arithmetic techniques such as sums, averages, and groupings to perform what-if analyses, to make predictions, and to facilitate decision making. | 
| A. | 1 | 
| B. | |
| Answer» C. | |
| 17. | A data warehouse is a database system that is optimized for operational transaction processing. | 
| A. | 1 | 
| B. | |
| Answer» C. | |
| 18. | The reports generated by a reporting system are usually not delivered in which of the following media? | 
| A. | Web portal | 
| B. | Commercial courier service | 
| C. | Digital dashboard | 
| D. | |
| Answer» C. Digital dashboard | |
| 19. | The data warehouse DBMS needs to be the same DBMS used for the operational database. | 
| A. | 1 | 
| B. | |
| C. | 1 | 
| D. | |
| Answer» C. 1 | |
| 20. | Business Intelligence (BI) systems fall into two broad categories: reporting and data warehousing. | 
| A. | 1 | 
| B. | |
| Answer» C. | |
| 21. | Most operational databases can be used for many BI applications. | 
| A. | 1 | 
| B. | |
| Answer» C. | |
| 22. | We have done an RFM analysis on our customer data. Mary Jones has a score of "1 1 5". This series means that Mary ________ . | 
| A. | Has ordered recently, orders frequently, and places a large order when she orders. | 
| B. | Hasn't ordered recently, orders infrequently, but places a large order when she orders. | 
| C. | Has ordered recently, orders frequently, but doesn't place a large order when she orders | 
| D. | Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders. | 
| Answer» D. Hasn't ordered recently, orders infrequently, and doesn't place a large order when she orders. | |
| 23. | Data mining applications are used accomplish which of the following tasks? | 
| A. | Process transactions only | 
| B. | Do RFM analysis only | 
| C. | Do what-if analysis only | 
| D. | Do both RFM and what-if analysis | 
| Answer» D. Do both RFM and what-if analysis | |
| 24. | We have been given access to the company's operational data, and have been asked to produce a report. We discover that some of the data we need are in an SQL server database while other needed data are in a separate Oracle database. This is an example of ________ . | 
| A. | dirty data | 
| B. | inconsistent data | 
| C. | non-integrated data | 
| D. | a "wrong format" problem | 
| Answer» D. a "wrong format" problem | |
| 25. | We have Market Basket data for 1,000 rental transactions at a Video Store. There are four videos for rent -- Video A, Video B, Video C and Video D. The probability that Video D will be rented given that Video C has been rented is known as ________ . | 
| A. | the basic probability | 
| B. | support | 
| C. | lift | 
| D. | confidence | 
| Answer» E. | |
| 26. | The "F" in RFM analysis stands for ________ . | 
| A. | frequently | 
| B. | freshness | 
| C. | fast food | 
| D. | fantasy | 
| Answer» B. freshness | |
| 27. | Which of the following is not a reason that operational data are difficult to read? | 
| A. | Non-duplicated data | 
| B. | Dirty data | 
| C. | Missing values | 
| D. | Non-integrated data | 
| Answer» B. Dirty data | |
| 28. | Formatting the report is part of authoring a report. | 
| A. | 1 | 
| B. | |
| C. | 1 | 
| D. | |
| Answer» B. | |
| 29. | We have Market Basket data for 1,000 rental transactions at a Video Store. There are for videos for rent -- Video A, Video B, Video C and Video D. The probability that both Video C and Video D are rented at the same time is known as ________ . | 
| A. | the basic probability | 
| B. | support | 
| C. | lift | 
| D. | confidence | 
| Answer» C. lift | |
| 30. | Which of the following are not done by Business Intelligence (BI) systems? | 
| A. | Analyze past and current activities only | 
| B. | Process and record transactions only | 
| C. | Both of the above are correct. | 
| D. | Neither of the above is correct. | 
| Answer» C. Both of the above are correct. | |
| 31. | Business Intelligence (BI) reporting analyses can be performed using ________ . | 
| A. | standard SQL only | 
| B. | extensions to SQL only | 
| C. | OLAP only | 
| D. | both standard SQL and extensions to SQL | 
| Answer» B. extensions to SQL only | |
| 32. | RFM analysis uses customers' purchasing patterns to ________ . | 
| A. | record transactions | 
| B. | analyze and rank customers | 
| C. | predict future sales using regression techniques | 
| D. | perform OLAP | 
| Answer» C. predict future sales using regression techniques | |
| 33. | Business Intelligence (BI) systems do not obtain their data by which of the following means? | 
| A. | Read and process data from an operational database | 
| B. | Process transactions | 
| C. | Process extracts from operational databases | 
| D. | Process data purchased from data vendors | 
| Answer» C. Process extracts from operational databases | |
| 34. | Business Intelligence (BI) systems do not obtain data from operational databases. | 
| A. | 1 | 
| B. | |
| C. | 1 | 
| D. | |
| Answer» C. 1 | |
| 35. | The "curse of dimensionality" relates to which problem of using operational data for BI reporting? | 
| A. | Dirty data | 
| B. | Inconsistent data | 
| C. | Too much data | 
| D. | Non-integrated data | 
| Answer» D. Non-integrated data | |
| 36. | In OLAP, we are interested in ________ . | 
| A. | levels only | 
| B. | dimensions only | 
| C. | measures only | 
| D. | measures and dimensions | 
| Answer» E. | |
| 37. | A BI reporting system does not ________ . | 
| A. | create meaningful information | 
| B. | deliver information to users on a timely basis | 
| C. | use statistical procedures to predict future events | 
| D. | use disparate data sources | 
| Answer» D. use disparate data sources | |