MCQOPTIONS
Saved Bookmarks
MCQOPTIONS
This section includes 171 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor of Business Administration (BBA) knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
------ helps the retailers to face the crisis situations. |
| A. | risk management. |
| B. | credit management. |
| C. | financial management. |
| D. | all of these |
| Answer» B. credit management. | |
| 2. |
Many retailers have improved their operation productivity through -----. |
| A. | computerization. |
| B. | outsourcing. |
| C. | both a & b. |
| D. | none of these. |
| Answer» B. outsourcing. | |
| 3. |
Form of payment which a retailer may accept is ----. |
| A. | cash only. |
| B. | cash &credit cards . |
| C. | cash &debit cards. |
| D. | all of these |
| Answer» E. | |
| 4. |
Consumer buying process in retailing involves ----. |
| A. | need recognition. |
| B. | search for information. |
| C. | evaluation of retailers. |
| D. | all the above. |
| Answer» E. | |
| 5. |
With the help of-------a retailer pays an outsider party to undertake one ormore of its operating functions |
| A. | outsourcing. |
| B. | credit management |
| C. | computerization. |
| D. | none of these. |
| Answer» B. credit management | |
| 6. |
Insurance against--------is more important due to government rules. |
| A. | environmental risk. |
| B. | production risk. |
| C. | both 1 & 2 |
| D. | none of these |
| Answer» B. production risk. | |
| 7. |
------ is a key task for both large &small retailers. |
| A. | risk management. |
| B. | crisis management. |
| C. | inventory management |
| D. | all of these. |
| Answer» E. | |
| 8. |
---------is a warning to potential thieves and muggers. |
| A. | insurance. |
| B. | security guards. |
| C. | outsourcing. |
| D. | credit management . |
| Answer» C. outsourcing. | |
| 9. |
The correct statement about chain stores is ----. |
| A. | they offer economic of scale in buying. |
| B. | they can hire good managers. |
| C. | they integrate wholesaling and retailing function. |
| D. | they centralize function. |
| Answer» E. | |
| 10. |
Store security relates to ----. |
| A. | personal security |
| B. | merchandise security. |
| C. | both a & b. |
| D. | none of these. |
| Answer» D. none of these. | |
| 11. |
Atmosphere in retailing refers to ----. |
| A. | the weather outside a store. |
| B. | the ambience, music, color scent in a store. |
| C. | assortment of products in the store. |
| D. | display of items in a store. |
| Answer» C. assortment of products in the store. | |
| 12. |
The computerized check out is used by -----. |
| A. | large retailers. |
| B. | small retailers. |
| C. | multi retailers |
| D. | all of these. |
| Answer» B. small retailers. | |
| 13. |
Retailing is a marketing function which ----. |
| A. | sells products to other business. |
| B. | sells products to a company that resells them. |
| C. | sells products to final consumers. |
| D. | sells products for ones own use |
| Answer» D. sells products for ones own use | |
| 14. |
A multi channel retailer sells merchandise ----. |
| A. | over the telephone |
| B. | through personal selling and retail store only. |
| C. | over the internet . |
| D. | through more than one channel. |
| Answer» E. | |
| 15. |
----- helps the retailers to complete the tasks within the short period of time. |
| A. | computerization. |
| B. | outsourcing. |
| C. | both 1 & 2. |
| D. | none of these. |
| Answer» B. outsourcing. | |
| 16. |
____________ builds affinity with spectators by sponsoring major events. |
| A. | product. |
| B. | price. |
| C. | competition. |
| D. | brands. |
| Answer» E. | |
| 17. |
The group that composes the present and potential prospects for a product or service is _________. |
| A. | media planners. |
| B. | media buyers. |
| C. | target audience. |
| D. | media executives. |
| Answer» D. media executives. | |
| 18. |
The complete analysis and execution of the media component of a campaign is _______. |
| A. | media planners. |
| B. | media strategy. |
| C. | product promotion. |
| D. | brand identity. |
| Answer» B. media strategy. | |
| 19. |
_________execute and monitor the media schedule developed by media planner. |
| A. | media executives. |
| B. | media buyers. |
| C. | media managers. |
| D. | media assistants. |
| Answer» C. media managers. | |
| 20. |
_______ advertising directs to the wholesale or retail merchants or sales agencies through whom the product is sold. |
| A. | industrial. |
| B. | trade. |
| C. | professional. |
| D. | retail. |
| Answer» C. professional. | |
| 21. |
__________addresses to manufactures who buy machinery equipments and components needed to produce the goods they sell |
| A. | industrial. |
| B. | trade. |
| C. | professional. |
| D. | retail. |
| Answer» B. trade. | |
| 22. |
________ is a combination of marketing functions, including advertising, used to sell a product. |
| A. | sales promotion. |
| B. | marketing mix. |
| C. | public relations. |
| D. | new advertising. |
| Answer» C. public relations. | |
| 23. |
Which television Network started selling advertising sponsors? |
| A. | du mont. |
| B. | du pont. |
| C. | bbc. |
| D. | cnn. |
| Answer» B. du pont. | |
| 24. |
__________ is the first person known to have worked on commission basis |
| A. | thomas baratt. |
| B. | volney palmer. |
| C. | edwin.s porter. |
| D. | du pont. |
| Answer» C. edwin.s porter. | |
| 25. |
_____________________term is used to denote relevance, Significance, importance, etc., |
| A. | advertising |
| B. | salience |
| C. | subliminal |
| D. | puffery |
| Answer» C. subliminal | |
| 26. |
Segmenting a market by creating a product to meet the needs of a elective group or specialized group is ____________. |
| A. | branding. |
| B. | positioning. |
| C. | planning. |
| D. | promoting. |
| Answer» C. planning. | |
| 27. |
Printed matter that runs over the edges of an outdoor board or of a page leaving no margin is known as |
| A. | solus |
| B. | broadsheet |
| C. | classified |
| D. | bleed |
| Answer» E. | |
| 28. |
The motivation to which an ad is added which is designed to stir a person towards a goal that the advertiser has set is known as |
| A. | appeal |
| B. | need. |
| C. | demand |
| D. | desire. |
| Answer» B. need. | |
| 29. |
A management orientation that views the needs of consumers as primary to the success of the firm __________. |
| A. | advertising concept. |
| B. | promotional concept. |
| C. | marketing concept. |
| D. | target marketing. |
| Answer» D. target marketing. | |
| 30. |
Degree to which a consumer purchases a certain brand without considering alternatives is ____________. |
| A. | brand equity. |
| B. | brand loyalty. |
| C. | brand positioning. |
| D. | brand identity. |
| Answer» C. brand positioning. | |
| 31. |
The product which is not recognized and it must be established is in _______ stage |
| A. | pioneer. |
| B. | competitive. |
| C. | retentive. |
| D. | relative. |
| Answer» C. retentive. | |
| 32. |
The product that reaches maturity and wide scale acceptance enter the _______stage of advertising. |
| A. | pioneer. |
| B. | competitive. |
| C. | retentive. |
| D. | relative. |
| Answer» D. relative. | |
| 33. |
The key to the success of the typical advertising plan is that it contributes to ___________. |
| A. | profitability. |
| B. | flexibility. |
| C. | complexity. |
| D. | interoperability. |
| Answer» B. flexibility. | |
| 34. |
The purpose of advertising is to motivate a desired_____________________ |
| A. | emotion |
| B. | action |
| C. | awareness |
| D. | interest |
| Answer» C. awareness | |
| 35. |
All marketing activities that attempt to stimulate quick buyer action or immediate sales of a product are known as __________. |
| A. | sales promotion. |
| B. | sponsorship. |
| C. | advertising. |
| D. | publicity. |
| Answer» B. sponsorship. | |
| 36. |
The first ad agency was set up by____________. |
| A. | gutenberg. |
| B. | volney palmer. |
| C. | kuleshov. |
| D. | e.s. porter. |
| Answer» C. kuleshov. | |
| 37. |
ABC stands for __________. |
| A. | audit bureau of circulations. |
| B. | advertising bureau of circulations. |
| C. | american bureau of circulations. |
| D. | african bureau of circulations. |
| Answer» B. advertising bureau of circulations. | |
| 38. |
_______________ is the most widely used and most visible of promotional tools in marketing. |
| A. | publicity |
| B. | public relational |
| C. | advertising |
| D. | propaganda |
| Answer» D. propaganda | |
| 39. |
______________________is often referred to as the Father of modern advertising. |
| A. | thomas barratt |
| B. | piyush pandey |
| C. | david oglivy |
| D. | alyque padamsee |
| Answer» B. piyush pandey | |
| 40. |
Effectiveness of ads, often determined by recall, measuring memory, or awareness of ad slogans are part of _____________ |
| A. | pre test research |
| B. | post test research |
| C. | audience research |
| D. | tracking research |
| Answer» C. audience research | |
| 41. |
_______________is a well known promotion and advertising research firm in the US with global services. |
| A. | acnielsen |
| B. | imrb |
| C. | marg |
| D. | cms |
| Answer» B. imrb | |
| 42. |
Testing with a potential group of focussed users is |
| A. | pre-testing |
| B. | post- testing |
| C. | concurrent testing |
| D. | validation |
| Answer» B. post- testing | |
| 43. |
Competitive activity research is also referred to as _______________ |
| A. | positioning research |
| B. | perceptual mapping |
| C. | situation analysis research |
| D. | pre-test |
| Answer» D. pre-test | |
| 44. |
The ________________ ad for its 'while perfect' whitening range was discontinued when the ASCI intervenes to say that it was 'Misleading'. |
| A. | l\oreal |
| B. | nivea |
| C. | fair and lovely |
| D. | garnier |
| Answer» C. fair and lovely | |
| 45. |
___________________ is defined as a communication that aims at raising money from primary or secondary markets. |
| A. | retail advertising |
| B. | financial advertising |
| C. | educational advertising |
| D. | trade advertising |
| Answer» C. educational advertising | |
| 46. |
The MRTP Act has two aspects, namely restricting ________________ and curtailing restrictive trade practices. |
| A. | monopoly |
| B. | competition |
| C. | oligopoly |
| D. | economy |
| Answer» B. competition | |
| 47. |
Media planning has become increasingly _____________________. |
| A. | digital |
| B. | innovative |
| C. | creative |
| D. | scientific |
| Answer» E. | |
| 48. |
An ideal _____________ has to work as a bridge between research and communication strategy. |
| A. | idea |
| B. | brainstorming |
| C. | creativity |
| D. | creative brief |
| Answer» E. | |
| 49. |
Indian advertising has for long been criticized for ________________. |
| A. | flattery |
| B. | plagiarism |
| C. | exaggeration |
| D. | surrogate |
| Answer» C. exaggeration | |
| 50. |
A straight radio announcement usually delivered by one person , woven into a show or tailored to a given program is known as |
| A. | integrated commercial |
| B. | joint commercial |
| C. | informercial |
| D. | announcement |
| Answer» B. joint commercial | |