MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
When creativity is referred in the context of advertising, it is _______________. |
| A. | purposive |
| B. | informative |
| C. | frequent |
| D. | rare |
| Answer» B. informative | |
| 2. |
Perceptual mapping is based on __________________. |
| A. | consumer preference |
| B. | brand preference |
| C. | order of preference |
| D. | situation analysis |
| Answer» E. | |
| 3. |
_________________ are always worried about safety and security, are cautions consumers. |
| A. | strives |
| B. | actualizes |
| C. | strugglers |
| D. | believers |
| Answer» D. believers | |
| 4. |
Research plays a critical role in advertising ______________. |
| A. | brand development |
| B. | product-perception |
| C. | uncertainty |
| D. | decision making |
| Answer» E. | |
| 5. |
Segmentation helps Multi-brand advertisers to avoid _________________. |
| A. | brand images |
| B. | brand cannibalization |
| C. | brand loyalty |
| D. | brand power |
| Answer» C. brand loyalty | |
| 6. |
________________ is an advertising agency established by a company to look after its advertising requirements. |
| A. | house agency |
| B. | full-service agency |
| C. | ala carte agency |
| D. | industrial agency |
| Answer» B. full-service agency | |
| 7. |
Coca-Cola India has undertaken various, CSR activities in the field of ______________. |
| A. | sanitation |
| B. | environment |
| C. | water harvesting |
| D. | healthy active living |
| Answer» D. healthy active living | |
| 8. |
_______________ is called the Mecca of rural advertising. |
| A. | sri lanka |
| B. | africa |
| C. | pakistan |
| D. | india |
| Answer» E. | |
| 9. |
Russel H colley pioneered the approach called DAGMAR which stands for |
| A. | defining advertising goals for measured advertising results |
| B. | defining advertising goals for measuring and achieving results |
| C. | delivering advertising goals for measured advertising results |
| D. | developing advertising goals for mixed advertising responses |
| Answer» B. defining advertising goals for measuring and achieving results | |
| 10. |
______________ is one of the doyens of Indian advertising. |
| A. | alque padamsee |
| B. | piyush panday |
| C. | r.k.swamy |
| D. | subhash ghosal |
| Answer» D. subhash ghosal | |
| 11. |
Letters, folders, reprints, or other material sent through the mails directly to prospective purchases is____________. |
| A. | instant mail advertising. |
| B. | retrieve mail advertising. |
| C. | spam. |
| D. | direct mail advertising. |
| Answer» E. | |
| 12. |
Brand positioning : Strategies for Competitive advantage is authored by ______________. |
| A. | michacl schudson |
| B. | subroto sengupta |
| C. | john sinclair |
| D. | subhash ghosal |
| Answer» C. john sinclair | |
| 13. |
Advertising in a directory is ______________. |
| A. | delivery advertising. |
| B. | directory advertising. |
| C. | direct advertising. |
| D. | dynamic advertising. |
| Answer» C. direct advertising. | |
| 14. |
____________ is a term used to define a medium geographical potential. |
| A. | transmitter. |
| B. | antenna. |
| C. | mass audience. |
| D. | coverage. |
| Answer» E. | |
| 15. |
. _____________ is a kind of advertising run by a local advertiser in conjunction with a national advertiser. |
| A. | local advertising |
| B. | cooperative advertising |
| C. | international advertising |
| D. | national advertising |
| Answer» B. cooperative advertising | |
| 16. |
__________________refers to a situation when an advertiser withdraws the product advertised and substitutes it with a different quality product. |
| A. | surrogate advertising |
| B. | disparagement |
| C. | bait-and-switch |
| D. | remediation |
| Answer» D. remediation | |
| 17. |
Misleading ads are prohibited in India under the_________________Act. |
| A. | asci |
| B. | ipr |
| C. | copyright |
| D. | monopolies and restrictive trade practices |
| Answer» E. | |
| 18. |
____________ is a process used by an advertiser to reserve a time period with a local station and by a network to check with its affiliates on the availability of a time period. |
| A. | pass time. |
| B. | frequent time. |
| C. | agency time. |
| D. | clear time. |
| Answer» E. | |
| 19. |
______________ is an elaborate booklet, usually bound with a special cover. |
| A. | leaflet. |
| B. | brochure. |
| C. | pamphlet. |
| D. | hoarding. |
| Answer» C. pamphlet. | |
| 20. |
_________ is an identifying announcement of sponsorship at the beginning, end, or breaks of radio and television sponsored programs. |
| A. | digital flex. |
| B. | mobile billboard. |
| C. | online advertising. |
| D. | billboard. |
| Answer» E. | |
| 21. |
Total coverage by television and radio of a given geographic area is _________. |
| A. | blank coverage. |
| B. | blanket coverage. |
| C. | zero coverage. |
| D. | national coverage. |
| Answer» C. zero coverage. | |
| 22. |
The total number of different people or households exposed to an advertising schedule during a given time is known as |
| A. | push |
| B. | outcome |
| C. | reach |
| D. | feedback |
| Answer» D. feedback | |
| 23. |
Which of the following is not considered part of the carefully blended mix of promotion tools? |
| A. | direct marketing. |
| B. | advertising. |
| C. | sales promotion. |
| D. | relationship marketing. |
| Answer» E. | |
| 24. |
The intrinsic value or worth of a brand is known as |
| A. | brand image |
| B. | brand personality. |
| C. | brand equity |
| D. | brand positioning |
| Answer» D. brand positioning | |
| 25. |
The specific approach advertisers use to communicate about the products to satisfy customer needs is |
| A. | discounts. |
| B. | appeal |
| C. | segmentation |
| D. | situation analysis. |
| Answer» C. segmentation | |
| 26. |
To identify the background, learning characteristics, and prerequisite skills of the audience we need to carry out _______________________. |
| A. | task analysis. |
| B. | media analysis. |
| C. | situational analysis. |
| D. | audience analysis. |
| Answer» E. | |
| 27. |
Advertising used to communicate an organisations views on issues that affect society or business is known as |
| A. | advocacy advertising |
| B. | institutional advertising |
| C. | purposeful advertising |
| D. | emotional advertising |
| Answer» B. institutional advertising | |
| 28. |
A printed information form listing a publications advertising rates is known as |
| A. | info card |
| B. | rate card |
| C. | ad card |
| D. | premium card |
| Answer» C. ad card | |
| 29. |
SWOT is an acronym for . |
| A. | strengths, weaknesses, opinion and threats |
| B. | strengths, weaknesses, opportunities and threats. |
| C. | strengths, weaknesses, opportunities and thrust. . |
| D. | strengths, weaknesses, opportunities and trust |
| Answer» C. strengths, weaknesses, opportunities and thrust. . | |
| 30. |
Many advertising experts call the creative brief as the _____________________ |
| A. | road map |
| B. | blue print |
| C. | out line |
| D. | key praise |
| Answer» B. blue print | |
| 31. |
Majority of the ads appearing online are |
| A. | banner advertisements. |
| B. | pop- up advertising. |
| C. | display advertising |
| D. | corner ads |
| Answer» B. pop- up advertising. | |
| 32. |
Brand names that other companies can buy the right to use is known as |
| A. | brand image |
| B. | licensed brands |
| C. | brand identity. |
| D. | brand positioning |
| Answer» C. brand identity. | |
| 33. |
An series of messages that divide a single idea and theme which make up an integrated marketing communication (IMC) is known as |
| A. | advertising campaign |
| B. | advertising research. |
| C. | clutter |
| D. | product placement. |
| Answer» B. advertising research. | |
| 34. |
____________________ use many kinds of headlines and copy styles, using various appeals keeping in view the product attributes and consumer profile. |
| A. | illustrators |
| B. | copy writers |
| C. | artists |
| D. | animators |
| Answer» C. artists | |
| 35. |
The primary levels of human needs is given by |
| A. | herzberg |
| B. | freud |
| C. | abraham maslow |
| D. | richard petty |
| Answer» D. richard petty | |
| 36. |
An increased schedule of advertising above normal levels during peak selling periods is known as |
| A. | pulse |
| B. | pitch |
| C. | blink |
| D. | bleed |
| Answer» B. pitch | |
| 37. |
An out of home medium that includes posters, on vehicles is known as |
| A. | transit advertising |
| B. | trade advertising |
| C. | publicity |
| D. | professional advertising |
| Answer» B. trade advertising | |
| 38. |
Some television stations chose to air infomercials as an alternative to the previous perform of ________. |
| A. | sign-off. |
| B. | sign-on. |
| C. | itv1. |
| D. | itv. |
| Answer» B. sign-on. | |
| 39. |
Typical ad agency clients contain businesses and ________, non-profit organization and government agency. |
| A. | corporate law. |
| B. | company. |
| C. | companies law. |
| D. | corporation. |
| Answer» E. | |
| 40. |
Palmer opened the first American advertising agency, in ________ in 1850. |
| A. | pennsylvania |
| B. | philadelphia |
| C. | allentown, pennsylvania |
| D. | pittsburgh |
| Answer» C. allentown, pennsylvania | |
| 41. |
Sponsorship belongs as the promotional tool to |
| A. | business marketing. |
| B. | marketing. |
| C. | marketing management. |
| D. | advertising. |
| Answer» C. marketing management. | |
| 42. |
________ agencies specialize in endorsement of brands in the various social media platforms like blogs, social network sites, Q&A sites, discussion forums, micro blogs etc. |
| A. | social media. |
| B. | user-generated contented. |
| C. | friend feed. |
| D. | social network service. |
| Answer» B. user-generated contented. | |
| 43. |
Mixing continuity and flighting strategies in media scheduling is known as |
| A. | pulsing |
| B. | reach |
| C. | pushing |
| D. | flighting |
| Answer» B. reach | |
| 44. |
An agency can also handle overall advertising and ________ strategy and sales promotions for its customers. |
| A. | brand management. |
| B. | brand. |
| C. | product placement. |
| D. | advertising. |
| Answer» B. brand. | |
| 45. |
Account planning is a much tasked about, much hyped function is also referred to as the______________ |
| A. | boutique function |
| B. | prime function |
| C. | ghost function |
| D. | non-prime function |
| Answer» D. non-prime function | |
| 46. |
The practice of making spoofs or parodies of corporate and political advertisement is known as _______________. |
| A. | culture jamming. |
| B. | ad busters. |
| C. | political advertising. |
| D. | subvert sing. |
| Answer» E. | |
| 47. |
_______________ the number of people or households who are exposed to a medium. |
| A. | audience |
| B. | television |
| C. | news |
| D. | radio |
| Answer» B. television | |
| 48. |
The total net audience exposed to prepared periodical, outdoor, television or radio advertising is _____________. |
| A. | space accumulation. |
| B. | agency accumulation. |
| C. | audience accumulation. |
| D. | audience composition. |
| Answer» D. audience composition. | |
| 49. |
The effectiveness of advertising is improved through ________________. |
| A. | ad tracking. |
| B. | marketing research. |
| C. | advertising research. |
| D. | copy testing. |
| Answer» D. copy testing. | |
| 50. |
Placement of advertisements inside or outside transportation vehicles is known as |
| A. | aerial advertising |
| B. | transit advertising. |
| C. | speciality advertising |
| D. | place based advertising. |
| Answer» C. speciality advertising | |