MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Kissan Pichkoo, A squeeze bottle for ketchup, Byjus 1-3 years are added functional benefits, the brand is in a position to attract new customers. This is ______ of line extension |
| A. | Advantage |
| B. | Disadvantage |
| C. | Loss |
| D. | Image |
| Answer» B. Disadvantage | |
| 2. |
In this stage of the brand analysis process companies need to establish who their primary and secondary audiences are. This is brand strategy _______analysis |
| A. | Customer |
| B. | Competitor |
| C. | Self- |
| D. | Advertising |
| Answer» B. Competitor | |
| 3. |
Which of one of the following is an advantage of brand extension? |
| A. | Can confuse or frustrate consumers |
| B. | Can dilute brand meaning |
| C. | Improve brand image |
| D. | Can fail and hurt parent brand image |
| Answer» D. Can fail and hurt parent brand image | |
| 4. |
_________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc. |
| A. | Proud Mix |
| B. | Proud line |
| C. | Brand Mix |
| D. | Brand Line |
| Answer» C. Brand Mix | |
| 5. |
It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst |
| A. | Generic Product |
| B. | Core Product |
| C. | Expected product |
| D. | Potential product |
| Answer» C. Expected product | |
| 6. |
Milk maid repositioned itself from dairy whitener to |
| A. | Artificial sweetener |
| B. | Desert Ingredient |
| C. | Sugar enhancer |
| D. | Make sweets |
| Answer» B. Desert Ingredient | |
| 7. |
Uniformity is the ________ |
| A. | Father of branding |
| B. | Mother of branding |
| C. | Necessity of Branding |
| D. | Must for branding |
| Answer» C. Necessity of Branding | |
| 8. |
Which one from the below is not a brand-related characteristic of brand personality. |
| A. | Country of origin |
| B. | Product Category |
| C. | Product Package |
| D. | Product Price |
| Answer» B. Product Category | |
| 9. |
Lifebuoy Original, Lifebuoy silver, Lifebuoy Lemon fresh, Lifebuoy Total10 are all known as |
| A. | Multi Branding |
| B. | Multi product branding |
| C. | Mix branding |
| D. | Multi strategy |
| Answer» C. Mix branding | |
| 10. |
______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc. |
| A. | Proud Mix |
| B. | Proud line |
| C. | Brand Mix |
| D. | Brand Line |
| Answer» B. Proud line | |
| 11. |
Consumers willing to pay 15 percent more for Coke than for Pepsi. This is called the_________ associated with the brand's loyalty measures under brand equity Ten model |
| A. | Price Premium |
| B. | Price reduction |
| C. | Price quanity |
| D. | Customer satisfaction |
| Answer» B. Price reduction | |
| 12. |
It represents the timeless essence of the brand |
| A. | Core identity |
| B. | Extended identity |
| C. | Brand equity |
| D. | Brand Symbol |
| Answer» B. Extended identity | |
| 13. |
A brand association is anything "linked" in memory to a brand for example : |
| A. | TATA |
| B. | Ronald Macdonald |
| C. | Breeze |
| D. | Starbucks |
| Answer» C. Breeze | |
| 14. |
Select the correct brand repositioning reasons |
| A. | Changed market conditioning |
| B. | Changing brand guidelines |
| C. | Changing the customers |
| D. | Changing the pricing |
| Answer» B. Changing brand guidelines | |
| 15. |
Select the correct position - Coke @Rs 10 |
| A. | Cultural symbol |
| B. | Product class |
| C. | Price and Quality |
| D. | Competitor |
| Answer» D. Competitor | |
| 16. |
Graveyard model and Brand Asset evaluator both were coined by |
| A. | David aaker |
| B. | Young and Rublicam |
| C. | Isaac Jacob |
| D. | Al ries and Jack trout |
| Answer» C. Isaac Jacob | |
| 17. |
Cadburys Dairy Milk – From children to adult ( kuch meeta ho jay) is an example of |
| A. | Changing the product |
| B. | Changing the target market |
| C. | Changing the packaging |
| D. | Changing competitors |
| Answer» C. Changing the packaging | |
| 18. |
__________as a set of human characteristics associated with a brand. |
| A. | Brand Equity |
| B. | Brand positioning |
| C. | Brand personality |
| D. | Brand image |
| Answer» D. Brand image | |
| 19. |
Brand allows consumers to distinguish between different company offerings. This is an _______ to branding |
| A. | Disadvantage |
| B. | Advantage |
| C. | Relationship |
| D. | Image |
| Answer» C. Relationship | |
| 20. |
McDonalds with Coca-Cola is an example of ____ type of co-branding. |
| A. | Composite |
| B. | Ingredient |
| C. | vertical |
| D. | brand extension |
| Answer» B. Ingredient | |
| 21. |
One of the brand building guidelines is to continue _________ even when the financial goals are not being net. |
| A. | Investing in brands |
| B. | Not to invest in brands |
| C. | Investing in Customers |
| D. | Investing in Stocks |
| Answer» B. Not to invest in brands | |
| 22. |
Brand that promotes itself of having an honest and down-to -earth personality |
| A. | Tata |
| B. | Gucci |
| C. | Porsche |
| D. | Vivo |
| Answer» B. Gucci | |
| 23. |
Rin ,Wheel and Surf Excel from Unilever the brand strategy is: |
| A. | Multi Branding |
| B. | Mix branding |
| C. | Multi product branding |
| D. | Multi strategy |
| Answer» B. Mix branding | |
| 24. |
Coordinate brand building activities across diverse media option does not include |
| A. | public relation |
| B. | promotion |
| C. | sponsorship |
| D. | market research |
| Answer» E. | |
| 25. |
Dominant Cell phone brand in the mind of customer while mentioning the product category in the brand awareness pyramid is |
| A. | Oppo |
| B. | ViVO |
| C. | I phone |
| D. | MI |
| Answer» D. MI | |
| 26. |
Nestle Kit Kat, Cadbury Dairy Milk, Sony PlayStation or Polo by Ralph Lauren are examples of |
| A. | Sub brand |
| B. | Mix Branding |
| C. | Generic Brand |
| D. | Genric Branding |
| Answer» B. Mix Branding | |
| 27. |
Which brand repositioned themselves from a beauty soap to ' Germ Kill" soap ? |
| A. | Dove |
| B. | Pears |
| C. | Dettol |
| D. | Lifebuoy |
| Answer» D. Lifebuoy | |
| 28. |
Nike has expanded from running shoes to athletic shoes, athletic clothing, equipment strengthening its association to peak performance and sports in the process. This is an advantage of Line extension because |
| A. | Enhances Parent image |
| B. | Confuse customer |
| C. | Confuse Retailers |
| D. | Can dilute brand image |
| Answer» B. Confuse customer | |
| 29. |
As per the perceptual Map it is Low in sugar & Low in Calorie is |
| A. | Pepsi |
| B. | Fanta |
| C. | Diet coke |
| D. | Coke |
| Answer» D. Coke | |
| 30. |
Positioning by use or application brand example |
| A. | Cadbury - 5 star |
| B. | Godrej hair dye - Kato Kholo Lagao |
| C. | Lal Kila basmathi |
| D. | Cycle agarbathi |
| Answer» C. Lal Kila basmathi | |
| 31. |
Pears -Glycerine - Tide - Whiteness , TATA trust are examples of |
| A. | Core identity |
| B. | Brand Symbol |
| C. | Extended identity |
| D. | Brand equity |
| Answer» B. Brand Symbol | |
| 32. |
Products are bundles of attributes while brands are bundles of |
| A. | Trust |
| B. | Belief |
| C. | Benefits |
| D. | Risk |
| Answer» D. Risk | |
| 33. |
Which imperative used to create a mechanism for implementing a common coordinated brand strategy across all business. |
| A. | Media |
| B. | Market |
| C. | Coordination across the organization |
| D. | Sales |
| Answer» D. Sales | |
| 34. |
Sunfeast Farmlite digestive biscuits made from Aashirvaad atta is _____ strategy. |
| A. | Ingredient co-branding |
| B. | Composite Co- branding |
| C. | Ad- hoc |
| D. | Moving the brand up |
| Answer» B. Composite Co- branding | |
| 35. |
I phone - Made in USA is an example of |
| A. | Quality |
| B. | Country of Origin |
| C. | Product Scope |
| D. | Brand image |
| Answer» C. Product Scope | |
| 36. |
The importance of branding is |
| A. | It helps others |
| B. | It helps with identity |
| C. | It helps organization |
| D. | It helps to begin |
| Answer» C. It helps organization | |
| 37. |
_____________ is used when an organization uses one name for all its products: |
| A. | Multi Strategy |
| B. | . Multi branding strategy |
| C. | Multi product branding strategy |
| D. | . Mix branding |
| Answer» D. . Mix branding | |
| 38. |
Brand positioning of Tide - Tide hai tho white hai |
| A. | Product Attribute |
| B. | Price and Quality |
| C. | User |
| D. | Cultural symbol |
| Answer» B. Price and Quality | |
| 39. |
This famous e commerce brand repositioned by changing their logo & tagline to sustain against the immense competition. The famous tagline was " Unbox Zindagi" |
| A. | Amazon |
| B. | Flipkart |
| C. | Snapdeal |
| D. | Myntra |
| Answer» D. Myntra | |
| 40. |
Strategic brand objective include |
| A. | Brand manager |
| B. | Range brand manager |
| C. | Brand Awareness |
| D. | CEO |
| Answer» D. CEO | |
| 41. |
Coordinating strategy & tactics across market includes_______ |
| A. | Brand positioning |
| B. | Brand leveraging |
| C. | Marketing Research |
| D. | Brand |
| Answer» D. Brand | |
| 42. |
Which imperative used to create mechanisms to coordinate brand building across diverse media? |
| A. | Coordination across the Organization |
| B. | Coordination across Media |
| C. | Coordination across Market |
| D. | Brand manager |
| Answer» C. Coordination across Market | |
| 43. |
Under powergrid choose the eroding brand |
| A. | Nike |
| B. | Nimbooz |
| C. | Nutella |
| D. | Nokia |
| Answer» E. | |
| 44. |
Functional benefits can be related to |
| A. | Volvo is a safe and Durable car |
| B. | Strong & Rugged when wearing Levis |
| C. | Excited while watching MTV |
| D. | Sophisticated by using Ralph Lauren Perfume |
| Answer» B. Strong & Rugged when wearing Levis | |
| 45. |
Product–Attribute Fixation happens when brand is much more than a product . Apt example is |
| A. | Jantan sweets |
| B. | Xerox |
| C. | Sapat |
| D. | Nature's basket |
| Answer» C. Sapat | |
| 46. |
________is a measure of the attachment that a customer has to a brand. |
| A. | Brand Association |
| B. | Brand Loyalty |
| C. | Brand equity |
| D. | Brand Promise |
| Answer» C. Brand equity | |
| 47. |
Odomos was promoted initially for Indoor and later for outdoors. This repositioning happened in order to |
| A. | Increase occasion for use |
| B. | Curb mosquito breeding |
| C. | Increase Dengue |
| D. | Increase malaria |
| Answer» B. Curb mosquito breeding | |
| 48. |
It associates a product with someone other than the principal producer. |
| A. | Co-branding |
| B. | Brand building |
| C. | Brand strategies |
| D. | Brand association |
| Answer» B. Brand building | |
| 49. |
Pepsi Blue in 2003 during cricket world cup is known as _____. |
| A. | Range brand |
| B. | Moving the brand up |
| C. | Moving brand down |
| D. | Ad-hoc |
| Answer» E. | |
| 50. |
The brand’s __________is dictated by the past actions of product developers. |
| A. | future |
| B. | current status |
| C. | name |
| D. | logo |
| Answer» B. current status | |