Product–Attribute Fixation happens when brand is much more than a pr – McqOptions

MCQOPTIONS

1.	Product–Attribute Fixation happens when brand is much more than a product . Apt example is
A.	Jantan sweets
B.	Xerox
C.	Sapat
D.	Nature's basket
Answer» C. Sapat

Discussion

No Comment Found

Related MCQs

Which imperative marketer used when a brand is present in multiple markets?
Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____
Choose the correct example of repositioning where brands were successful in transforming their image & face
It is one of the strategies of brand extension
Which company created baby shampoo for mothers as a part of their repositioning strategy to get new customers
Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is
Brand recall may be tested into two forms : Aided recall
How many brand building guidelines are there ?
Multi product branding strategy is also known as:
In the brand-product matrix all current existing brand are represented in form of rows referred to as: