Consumers willing to pay 15 percent more for Coke than for Pepsi. This – McqOptions

MCQOPTIONS

1.	Consumers willing to pay 15 percent more for Coke than for Pepsi. This is called the_________ associated with the brand's loyalty measures under brand equity Ten model
A.	Price Premium
B.	Price reduction
C.	Price quanity
D.	Customer satisfaction
Answer» B. Price reduction

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