MCQOPTIONS
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MCQOPTIONS
This section includes 132 Mcqs, each offering curated multiple-choice questions to sharpen your Basic C knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Which imperative marketer used when a brand is present in multiple markets? |
| A. | Coordination across the Organization |
| B. | Coordination across Media |
| C. | Coordination across Market |
| D. | Brand portfolio |
| Answer» D. Brand portfolio | |
| 2. |
Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____ |
| A. | Brand image trap |
| B. | Brand position trap |
| C. | External perspective trap |
| D. | Product–Attribute Fixation: |
| Answer» B. Brand position trap | |
| 3. |
Choose the correct example of repositioning where brands were successful in transforming their image & face |
| A. | Hutch to Vodafone |
| B. | Aircell to Idea |
| C. | Idea to Docomo |
| D. | Docomo to garuda |
| Answer» B. Aircell to Idea | |
| 4. |
It is one of the strategies of brand extension |
| A. | Maggi Noodle |
| B. | Maggie atta noodle |
| C. | Maggi oats noodle |
| D. | Maggi masala noodle |
| Answer» B. Maggie atta noodle | |
| 5. |
Which company created baby shampoo for mothers as a part of their repositioning strategy to get new customers |
| A. | Proctor and Gamble |
| B. | Johnson and Johnson |
| C. | Hindustan Unilever |
| D. | Nestle |
| Answer» C. Hindustan Unilever | |
| 6. |
Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is |
| A. | Moving the brand up |
| B. | Moving the brand down |
| C. | ad-hoc |
| D. | Co- branding |
| Answer» C. ad-hoc | |
| 7. |
Brand recall may be tested into two forms : Aided recall |
| A. | Unaided recall |
| B. | Brand recall |
| C. | Brand recognition |
| D. | Unaware brand |
| Answer» B. Brand recall | |
| 8. |
How many brand building guidelines are there ? |
| A. | Five |
| B. | Six |
| C. | Eight |
| D. | Ten |
| Answer» E. | |
| 9. |
Multi product branding strategy is also known as: |
| A. | Blanket or family branding strategy |
| B. | Co- branding |
| C. | Brand licensing |
| D. | Generic branding |
| Answer» B. Co- branding | |
| 10. |
In the brand-product matrix all current existing brand are represented in form of rows referred to as: |
| A. | Brand equity |
| B. | Brand Identity |
| C. | Brand portfolio |
| D. | Brand Personality |
| Answer» D. Brand Personality | |
| 11. |
But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by |
| A. | David aaker |
| B. | Kevin Keller |
| C. | Al Ries & Jack Trout |
| D. | Philip Kotler |
| Answer» D. Philip Kotler | |
| 12. |
This buyer might be termed a switcher. The buyer is at the bottom level of the brand loyalty Pyramid . He is ________ buyer |
| A. | Non Satisfied |
| B. | Non- Loyal |
| C. | Committed |
| D. | Satisfied |
| Answer» C. Committed | |
| 13. |
In brand identity - Brand as a product example is |
| A. | Toberlone - |
| B. | Airtel |
| C. | Swatch bharth |
| D. | Go Green |
| Answer» B. Airtel | |
| 14. |
Raymonds wish to enter women’s formal apparel. This leveraging strategy would be called____. |
| A. | Brand extension strategy |
| B. | Line extension strategy |
| C. | Co-branding |
| D. | Moving the brand up. |
| Answer» B. Line extension strategy | |
| 15. |
At this stage of the brand analysis process involves analyzing current brand position/promise as well as the history, threats and values of the organization. It is ______ analysis |
| A. | Customer |
| B. | Competitor |
| C. | Self- |
| D. | Advertising |
| Answer» D. Advertising | |
| 16. |
Nescafe has been trying to establish itself as a morning beverage the taste that gets you started is one of the examples of |
| A. | Usage occasion |
| B. | Quality |
| C. | Product Scope |
| D. | Country of Origin |
| Answer» B. Quality | |
| 17. |
It can be primary drivers of a brand personality |
| A. | Product-related characteristics |
| B. | Brand - related characteristics |
| C. | Image -related characteristics |
| D. | Equity -related characteristics |
| Answer» B. Brand - related characteristics | |
| 18. |
Brand strength comes from a combination of Differentiation and ____ |
| A. | Esteem |
| B. | Knowledge |
| C. | Brand stature |
| D. | Relevance |
| Answer» E. | |
| 19. |
Medimix soap is positioned as herbal soap. It is |
| A. | To differentiate the product |
| B. | To differentiate customers |
| C. | To trade |
| D. | To market |
| Answer» B. To differentiate customers | |
| 20. |
A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as |
| A. | Range brand |
| B. | Individual brand |
| C. | Family brand |
| D. | Generic brand |
| Answer» E. | |
| 21. |
Brand stature is built from a combination of Esteem and ___ |
| A. | Differentiation |
| B. | Knowledge |
| C. | Relevance |
| D. | Market share |
| Answer» C. Relevance | |
| 22. |
_______often involves a different flavour or ingredient variety, a different form or size, or a different application for the brand. |
| A. | Brand extension |
| B. | Line Extension |
| C. | Co- branding |
| D. | Ad- brands |
| Answer» C. Co- branding | |
| 23. |
The modern word Brand is derived from the word ______________ |
| A. | Trademarked products |
| B. | Goods |
| C. | Brandr |
| D. | . Burning |
| Answer» D. . Burning | |
| 24. |
_________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need. |
| A. | Product attribute |
| B. | Product class |
| C. | Positioning |
| D. | Personality |
| Answer» C. Positioning | |
| 25. |
The brand that has a rugged personality is |
| A. | Frooti |
| B. | BMW |
| C. | Woodland Shoes |
| D. | Iphone |
| Answer» D. Iphone | |
| 26. |
Which of the following brands is not a multinational chain of coffeehouses? |
| A. | Starbucks |
| B. | Café Coffee Day |
| C. | Grofer’s |
| D. | Barista |
| Answer» D. Barista | |
| 27. |
____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor |
| A. | A name, a term, a symbol or a design |
| B. | A name, a term, a symbol or a Logo |
| C. | A name, a brand, a symbol or a design |
| D. | A name, a quality, a symbol or a design |
| Answer» B. A name, a term, a symbol or a Logo | |
| 28. |
A brand that showcases a daring, imaginative and high spirited personality. |
| A. | Thumbs Up |
| B. | Raymond |
| C. | Haldiram |
| D. | Bata |
| Answer» B. Raymond | |
| 29. |
Brand are short hand for … |
| A. | Trust |
| B. | Belief |
| C. | Trade |
| D. | Copy |
| Answer» B. Belief | |
| 30. |
Garam Kapde rahein naye jaise is the tagline of …. |
| A. | Ezzee |
| B. | RIN |
| C. | Lux |
| D. | Pears |
| Answer» B. RIN | |
| 31. |
Target market and positioning strategies are like the ------- |
| A. | Same |
| B. | Opposite |
| C. | Two side of coin |
| D. | Different |
| Answer» D. Different | |
| 32. |
Positioning a product by associating it with a particular user or group of users is called. |
| A. | Positioning by Price. |
| B. | Positioning by usage |
| C. | Positioning by Product class |
| D. | Positioning by product user |
| Answer» E. | |
| 33. |
Which of the following is not an attribute ofBig-5 theory. |
| A. | Sincerity |
| B. | Excitement |
| C. | Brand |
| D. | Ruggedness |
| Answer» D. Ruggedness | |
| 34. |
Brands that allows people to express themselves to others |
| A. | Self-Expressive |
| B. | Functional Benefit |
| C. | Emotional Benefit |
| D. | Brand Image |
| Answer» B. Functional Benefit | |
| 35. |
Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand. |
| A. | Family brand |
| B. | Vertical extension strategy |
| C. | . Ad-hoc branding strategy |
| D. | Line extension |
| Answer» B. Vertical extension strategy | |
| 36. |
It can be used to communicate the identity of the brand with a quicker recognition and recall |
| A. | . Brand Building |
| B. | Symbols |
| C. | Brand Image |
| D. | Brand positioning |
| Answer» C. Brand Image | |
| 37. |
Brand awareness may exist in three levels: Brand Recognition________ and Top of the Mind |
| A. | Brand recall |
| B. | Brand positioning |
| C. | Brand equity |
| D. | Brand vision |
| Answer» B. Brand positioning | |
| 38. |
Most corporate go through short term pressures. This has been opined by Sony's Founder________ |
| A. | Akio Morito |
| B. | Kevin Keller |
| C. | David Aaker |
| D. | Philip Kotler |
| Answer» B. Kevin Keller | |
| 39. |
Brand ___________ is when a company changes a brand's status in the marketplace |
| A. | Repositioning |
| B. | Identity |
| C. | Strategy |
| D. | Leverage |
| Answer» B. Identity | |
| 40. |
______ is an arrangement that associates a single product or service with more than one brand name. |
| A. | Brand building |
| B. | Brand leveraging |
| C. | Co-branding |
| D. | Brand strategies |
| Answer» D. Brand strategies | |
| 41. |
Maggi introducing atta noodles, no onion noodles, chicken noodle, cheese noodle. is the strategy of _____. |
| A. | Line extension |
| B. | Brand extension |
| C. | User Imagery |
| D. | Brand Identity |
| Answer» B. Brand extension | |
| 42. |
________________ is a considered as a basic imperative in place to guide the development and coordination of the tactical programs. |
| A. | media |
| B. | Brand identity |
| C. | Market |
| D. | Organizational unit |
| Answer» C. Market | |
| 43. |
Dettol Antiseptic Lotion, Dettol Soap, Dettol Sanitizer, Dettol hand wash are |
| A. | Brand extension |
| B. | Line Extension |
| C. | Co- branding |
| D. | Ad- brands |
| Answer» B. Line Extension | |
| 44. |
Zodiac brand launched ZOD” to give it a new and fresh look . The brand strategy is |
| A. | Moving the brand up |
| B. | Moving the brand down |
| C. | ad-hoc |
| D. | Co- branding |
| Answer» B. Moving the brand down | |
| 45. |
The main reason to adopt multiple branding strategy is to pursue_______ |
| A. | New market segment |
| B. | Multiple brand segments |
| C. | No market segments |
| D. | Two market segments |
| Answer» C. No market segments | |
| 46. |
How many positioning strategies are there ? |
| A. | Five |
| B. | Four |
| C. | Three |
| D. | Seven |
| Answer» E. | |
| 47. |
__________is high when the brand is unknown. |
| A. | Term |
| B. | Trust |
| C. | Risk |
| D. | Quantity |
| Answer» D. Quantity | |
| 48. |
Select the correct brand for the brand building block-. Pressure to invest elsewhere-The sins of complacency and greed |
| A. | Dove |
| B. | Top Ramen |
| C. | Xeorx |
| D. | Lenovo |
| Answer» D. Lenovo | |
| 49. |
Bisleri v/s unbranded bottled water indicates to a customer |
| A. | Signal of quantity |
| B. | Signal of Slogan |
| C. | Signal of Tagline |
| D. | Signal of quality |
| Answer» E. | |
| 50. |
Identification of source of product is important to the ________ |
| A. | Employee |
| B. | Consumer |
| C. | Brand |
| D. | Government |
| Answer» C. Brand | |