MCQOPTIONS
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| 1. |
Nokia launched Nokia ASHA for the labour / worker class, Not very high priced; it had the potential to affect the minds of the target audience in a very positive way . The brand strategy is |
| A. | Moving the brand up |
| B. | Moving the brand down |
| C. | ad-hoc |
| D. | Co- branding |
| Answer» C. ad-hoc | |