MCQOPTIONS
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| 1. |
Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand. |
| A. | Family brand |
| B. | Vertical extension strategy |
| C. | . Ad-hoc branding strategy |
| D. | Line extension |
| Answer» B. Vertical extension strategy | |