MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
___________is the degree of attachment that customers have to a brand asexpressed by repeat purchases. |
| A. | brand community. |
| B. | brand loyalty. |
| C. | brand image. |
| D. | brand identity. |
| Answer» C. brand image. | |
| 2. |
A message schedule that combines the steady pattern of continuity withintermittent periods of intense advertising activity is called |
| A. | flighting |
| B. | pulsing |
| C. | puffery . |
| D. | morphing. |
| Answer» B. pulsing | |
| 3. |
____________ is an array of reach according to the level of frequencydelivered to each group. |
| A. | frequency period |
| B. | frequency distribution |
| C. | frequency channel |
| D. | frequency time |
| Answer» C. frequency channel | |
| 4. |
Placement of advertisements inside or outside transportation vehicles isknown as |
| A. | aerial advertising |
| B. | transit advertising. |
| C. | speciality advertising |
| D. | place based advertising. |
| Answer» C. speciality advertising | |
| 5. |
__________ is short songs that deliver a brand story in an easy-to-sing format. |
| A. | melody. |
| B. | jingles. |
| C. | rap. |
| D. | jazz. |
| Answer» C. rap. | |
| 6. |
A black and white photographic print of the final artwork used to replicatethe advertisement is called _____________. |
| A. | artwork. |
| B. | copy. |
| C. | layout. |
| D. | bromide. |
| Answer» E. | |
| 7. |
To identify the background, learning characteristics, and prerequisite skillsof the audience we need to carry out _______________________. |
| A. | task analysis. |
| B. | media analysis. |
| C. | situational analysis. |
| D. | audience analysis. |
| Answer» E. | |
| 8. |
________is the process of creating a brand image that engages the heart andminds of customers. |
| A. | planning. |
| B. | branding. |
| C. | promoting. |
| D. | selling. |
| Answer» C. promoting. | |
| 9. |
_______________ the number of people or households who are exposed to amedium. |
| A. | audience |
| B. | television |
| C. | news |
| D. | radio |
| Answer» B. television | |
| 10. |
Which of the following are agency personnel who undertake investigate tosupport a campaign? |
| A. | research manager. |
| B. | account manager. |
| C. | media director. |
| D. | account planner. |
| Answer» D. account planner. | |
| 11. |
____________ is a period of time during which there is no advertising activity. |
| A. | down link. |
| B. | duplication. |
| C. | hiatus. |
| D. | imprint. |
| Answer» D. imprint. | |
| 12. |
Brand names that other companies can buy the right to use is known as |
| A. | brand image |
| B. | licensed brands |
| C. | brand identity. |
| D. | brand positioning |
| Answer» C. brand identity. | |
| 13. |
____________ is used in outdoor advertising to refer to the number ofbillboards used in one display. |
| A. | depth. |
| B. | facing. |
| C. | changing. |
| D. | exposure. |
| Answer» C. changing. | |
| 14. |
Sponsorship belongs as the promotional tool to |
| A. | business marketing. |
| B. | marketing. |
| C. | marketing management. |
| D. | advertising. |
| Answer» C. marketing management. | |
| 15. |
Which of the following is not considered part of the carefully blended mix ofpromotion tools? |
| A. | direct marketing. |
| B. | advertising. |
| C. | sales promotion. |
| D. | relationship marketing. |
| Answer» E. | |
| 16. |
When creativity is referred in the context of advertising, it is_______________. |
| A. | purposive |
| B. | informative |
| C. | frequent |
| D. | rare |
| Answer» B. informative | |
| 17. |
___________is the collections of customers who own the same brand ad enjoytalking to each other, sharing and solving brand related problems. |
| A. | brand community. |
| B. | community network. |
| C. | social network. |
| D. | brand network. |
| Answer» B. community network. | |
| 18. |
Who controls the flow of work through the approval and production process? |
| A. | traffic manager. |
| B. | media manager. |
| C. | free lancer. |
| D. | creative director. |
| Answer» B. media manager. | |
| 19. |
The total net audience exposed to prepared periodical, outdoor, television orradio advertising is _____________. |
| A. | space accumulation. |
| B. | agency accumulation. |
| C. | audience accumulation. |
| D. | audience composition. |
| Answer» D. audience composition. | |
| 20. |
The ________________ ad for its 'while perfect' whitening range wasdiscontinued when the ASCI intervenes to say that it was 'Misleading'. |
| A. | l\oreal |
| B. | nivea |
| C. | fair and lovely |
| D. | garnier |
| Answer» C. fair and lovely | |
| 21. |
_______ is a clever phrase that serves as a reminder of a brand, companyimage, or campaign theme. |
| A. | caption |
| B. | body copy |
| C. | display copy |
| D. | slogan |
| Answer» E. | |
| 22. |
___________ are verbal explanations of visuals. |
| A. | captions |
| B. | call-outs |
| C. | tag-line |
| D. | signature |
| Answer» B. call-outs | |
| 23. |
________ contains the published rates and ad space availability for aparticular media such as a web site. |
| A. | rate card. |
| B. | data card. |
| C. | guarantee card. |
| D. | privilege card. |
| Answer» B. data card. | |
| 24. |
Printed matter that runs over the edges of an outdoor board or of a pageleaving no margin is known as |
| A. | solus |
| B. | broadsheet |
| C. | classified |
| D. | bleed |
| Answer» E. | |
| 25. |
____________ is a process used by an advertiser to reserve a time period witha local station and by a network to check with its affiliates on the availability of atime period. |
| A. | pass time. |
| B. | frequent time. |
| C. | agency time. |
| D. | clear time. |
| Answer» E. | |
| 26. |
An agency can also handle overall advertising and ________ strategy and salespromotions for its customers. |
| A. | brand management. |
| B. | brand. |
| C. | product placement. |
| D. | advertising. |
| Answer» B. brand. | |
| 27. |
The practice of making spoofs or parodies of corporate and politicaladvertisement is known as _______________. |
| A. | culture jamming. |
| B. | ad busters. |
| C. | political advertising. |
| D. | subvert sing. |
| Answer» E. | |
| 28. |
Which television Network started selling advertising sponsors? |
| A. | du mont. |
| B. | du pont. |
| C. | bbc. |
| D. | cnn. |
| Answer» B. du pont. | |
| 29. |
________________ is an advertising agency established by a company to lookafter its advertising requirements. |
| A. | house agency |
| B. | full-service agency |
| C. | ala carte agency |
| D. | industrial agency |
| Answer» B. full-service agency | |
| 30. |
The primary levels of human needs is given by |
| A. | herzberg |
| B. | freud |
| C. | abraham maslow |
| D. | richard petty |
| Answer» D. richard petty | |
| 31. |
_______ is the esteem that a company or brand has in the eyes of itsstakeholders. |
| A. | respect. |
| B. | reputation. |
| C. | award. |
| D. | brand. |
| Answer» C. award. | |
| 32. |
Letters, folders, reprints, or other material sent through the mails directly toprospective purchases is____________. |
| A. | instant mail advertising. |
| B. | retrieve mail advertising. |
| C. | spam. |
| D. | direct mail advertising. |
| Answer» E. | |
| 33. |
The first ad agency was set up by____________. |
| A. | gutenberg. |
| B. | volney palmer. |
| C. | kuleshov. |
| D. | e.s. porter. |
| Answer» C. kuleshov. | |
| 34. |
Positioning is a concept given by |
| A. | al ries and jack trout |
| B. | rooser reeves |
| C. | alex osborn |
| D. | abraham maslow |
| Answer» B. rooser reeves | |
| 35. |
Coca-Cola India has undertaken various, CSR activities in the field of______________. |
| A. | sanitation |
| B. | environment |
| C. | water harvesting |
| D. | healthy active living |
| Answer» D. healthy active living | |
| 36. |
________firms specialize in e-commerce and interactive media. |
| A. | pr. |
| B. | marketing. |
| C. | internet. |
| D. | ad. |
| Answer» D. ad. | |
| 37. |
Typical ad agency clients contain businesses and ________, non-profitorganization and government agency. |
| A. | corporate law. |
| B. | company. |
| C. | companies law. |
| D. | corporation. |
| Answer» E. | |
| 38. |
The product which is not recognized and it must be established is in _______stage |
| A. | pioneer. |
| B. | competitive. |
| C. | retentive. |
| D. | relative. |
| Answer» C. retentive. | |
| 39. |
__________ is the first person known to have worked on commission basis |
| A. | thomas baratt. |
| B. | volney palmer. |
| C. | edwin.s porter. |
| D. | du pont. |
| Answer» C. edwin.s porter. | |
| 40. |
_________ is an identifying announcement of sponsorship at the beginning,end, or breaks of radio and television sponsored programs. |
| A. | digital flex. |
| B. | mobile billboard. |
| C. | online advertising. |
| D. | billboard. |
| Answer» E. | |
| 41. |
The key to the success of the typical advertising plan is that it contributes to___________. |
| A. | profitability. |
| B. | flexibility. |
| C. | complexity. |
| D. | interoperability. |
| Answer» B. flexibility. | |
| 42. |
Effectiveness of ads, often determined by recall, measuring memory, orawareness of ad slogans are part of _____________ |
| A. | pre test research |
| B. | post test research |
| C. | audience research |
| D. | tracking research |
| Answer» C. audience research | |
| 43. |
The specific approach advertisers use to communicate about the products tosatisfy customer needs is |
| A. | discounts. |
| B. | appeal |
| C. | segmentation |
| D. | situation analysis. |
| Answer» C. segmentation | |
| 44. |
_________________ are always worried about safety and security, arecautions consumers. |
| A. | strives |
| B. | actualizes |
| C. | strugglers |
| D. | believers |
| Answer» D. believers | |
| 45. |
________ is a combination of marketing functions, including advertising,used to sell a product. |
| A. | sales promotion. |
| B. | marketing mix. |
| C. | public relations. |
| D. | new advertising. |
| Answer» C. public relations. | |
| 46. |
________helps to improve the understanding of consumers and to identify themost appropriate audiences or clients marketing communication messages. |
| A. | media. |
| B. | research. |
| C. | ads. |
| D. | marketing. |
| Answer» C. ads. | |
| 47. |
___________firms offer graphic design services for all brands and for allmedia forms. |
| A. | call center. |
| B. | design studios. |
| C. | production houses. |
| D. | internet companies. |
| Answer» C. production houses. | |
| 48. |
Who oversee the logistics and cost of producing radio and tv commercials? |
| A. | directors. |
| B. | producers. |
| C. | . actors. |
| D. | editors. |
| Answer» C. . actors. | |
| 49. |
______________ is a regular program sponsored by only one advertiser. |
| A. | program sponsorship. |
| B. | franchise. |
| C. | half program. |
| D. | full program sponsorship. |
| Answer» E. | |
| 50. |
Testing with a potential group of focussed users is |
| A. | pre-testing |
| B. | post- testing |
| C. | concurrent testing |
| D. | validation |
| Answer» B. post- testing | |