MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
__________are distinctive graphic designs used to communicate a product,company, or organization identity. |
| A. | captions. |
| B. | copy. |
| C. | logos. |
| D. | design. |
| Answer» D. design. | |
| 2. |
The total number of different people or households exposed to an advertisingschedule during a given time is known as |
| A. | push |
| B. | outcome |
| C. | reach |
| D. | feedback |
| Answer» D. feedback | |
| 3. |
Research plays a critical role in advertising ______________. |
| A. | brand development |
| B. | product-perception |
| C. | uncertainty |
| D. | decision making |
| Answer» E. | |
| 4. |
Media planning has become increasingly _____________________. |
| A. | digital |
| B. | innovative |
| C. | creative |
| D. | scientific |
| Answer» E. | |
| 5. |
. _____________ is a kind of advertising run by a local advertiser inconjunction with a national advertiser. |
| A. | local advertising |
| B. | cooperative advertising |
| C. | international advertising |
| D. | national advertising |
| Answer» B. cooperative advertising | |
| 6. |
All marketing activities that attempt to stimulate quick buyer action orimmediate sales of a product are known as __________. |
| A. | sales promotion. |
| B. | sponsorship. |
| C. | advertising. |
| D. | publicity. |
| Answer» B. sponsorship. | |
| 7. |
________is a departments within a company that is responsible for producingsome or all of that company's marketing communication. |
| A. | full-service agency. |
| B. | in-house agency. |
| C. | marketing agency. |
| D. | pr agency. |
| Answer» B. in-house agency. | |
| 8. |
_______________is a well known promotion and advertising research firm inthe US with global services. |
| A. | acnielsen |
| B. | imrb |
| C. | marg |
| D. | cms |
| Answer» B. imrb | |
| 9. |
The motivation to which an ad is added which is designed to stir a persontowards a goal that the advertiser has set is known as |
| A. | appeal |
| B. | need. |
| C. | demand |
| D. | desire. |
| Answer» B. need. | |
| 10. |
__________________refers to a situation when an advertiser withdraws theproduct advertised and substitutes it with a different quality product. |
| A. | surrogate advertising |
| B. | disparagement |
| C. | bait-and-switch |
| D. | remediation |
| Answer» D. remediation | |
| 11. |
_______ advertising directs to the wholesale or retail merchants or salesagencies through whom the product is sold. |
| A. | industrial. |
| B. | trade. |
| C. | professional. |
| D. | retail. |
| Answer» C. professional. | |
| 12. |
Head & Shoulders is a power brand from _________. |
| A. | p&g. |
| B. | unilever. |
| C. | johnson & johnson. |
| D. | cavinkare. |
| Answer» B. unilever. | |
| 13. |
________ is also called as logo. |
| A. | signature. |
| B. | tagline. |
| C. | captions. |
| D. | design. |
| Answer» B. tagline. | |
| 14. |
______________ is one of the doyens of Indian advertising. |
| A. | alque padamsee |
| B. | piyush panday |
| C. | r.k.swamy |
| D. | subhash ghosal |
| Answer» D. subhash ghosal | |
| 15. |
B2C is __________. |
| A. | brand to consumers. |
| B. | business to consumers. |
| C. | brand to compete. |
| D. | brand to customers. |
| Answer» C. brand to compete. | |
| 16. |
___________ is a visualization technique that indicates how customersperceive competing brands. |
| A. | repositioning. |
| B. | perceptual mapping. |
| C. | brand identification. |
| D. | brand positioning. |
| Answer» C. brand identification. | |
| 17. |
________is two way communication that sends and receives messages fromcustomers and other |
| A. | hyper activity |
| B. | interactivity |
| C. | interoperability |
| D. | dialogue |
| Answer» C. interoperability | |
| 18. |
__________ is the application of an established brand name to new productofferings. |
| A. | brand extension. |
| B. | brand image. |
| C. | brand identity. |
| D. | brand community. |
| Answer» B. brand image. | |
| 19. |
___________ is a container and conveyor of information. |
| A. | packaging. |
| B. | personal selling. |
| C. | publicity. |
| D. | sales promotion. |
| Answer» B. personal selling. | |
| 20. |
The complete analysis and execution of the media component of a campaignis _______. |
| A. | media planners. |
| B. | media strategy. |
| C. | product promotion. |
| D. | brand identity. |
| Answer» B. media strategy. | |
| 21. |
Surrogate advertising refers to the strategy used by companies and advertisersto promote a product________________ |
| A. | clandestinely |
| B. | directly |
| C. | ethically |
| D. | favorably |
| Answer» B. directly | |
| 22. |
_______________ is called the Mecca of rural advertising. |
| A. | sri lanka |
| B. | africa |
| C. | pakistan |
| D. | india |
| Answer» E. | |
| 23. |
The effectiveness of advertising is improved through ________________. |
| A. | ad tracking. |
| B. | marketing research. |
| C. | advertising research. |
| D. | copy testing. |
| Answer» D. copy testing. | |
| 24. |
Core brand values should be predictable via________. |
| A. | consistent messages. |
| B. | conservative messages. |
| C. | contradictory messages. |
| D. | conflicting messages. |
| Answer» B. conservative messages. | |
| 25. |
A is a promotion strategy that calls for using the sales force and tradepromotion to move the product through channels. |
| A. | push strategy |
| B. | pull strategy |
| C. | blocking strategy |
| D. | integrated strategy |
| Answer» B. pull strategy | |
| 26. |
Segmenting a market by creating a product to meet the needs of a electivegroup or specialized group is ____________. |
| A. | branding. |
| B. | positioning. |
| C. | planning. |
| D. | promoting. |
| Answer» C. planning. | |
| 27. |
______________________is often referred to as the Father of modernadvertising. |
| A. | thomas barratt |
| B. | piyush pandey |
| C. | david oglivy |
| D. | alyque padamsee |
| Answer» B. piyush pandey | |
| 28. |
The creative point in advertising where the search for a "big idea " takes paceis known as |
| A. | ideation |
| B. | conceptualisation. |
| C. | visualisation |
| D. | promotion |
| Answer» D. promotion | |
| 29. |
Which of the following is NOT a requirement for setting advertisingobjectives? |
| A. | objectives must specify the amount of change. |
| B. | objectives must be realistic. |
| C. | objectives must be stated in terms of profits. |
| D. | objectives must be clear and in writing. |
| Answer» D. objectives must be clear and in writing. | |
| 30. |
Lintas and Mudra communications, started as ______________of HindustanUnilever Ltd., and Reliance, respectively. |
| A. | full service |
| B. | house agencies |
| C. | a la carte agencies |
| D. | medium agency |
| Answer» C. a la carte agencies | |
| 31. |
. _______ is a series of key visuals and accomplishing dialogue that explains aTV commercial. |
| A. | video script. |
| B. | audio script. |
| C. | story board. |
| D. | frames. |
| Answer» D. frames. | |
| 32. |
GE is ___________. |
| A. | geo effect. |
| B. | general electric. |
| C. | general effect. |
| D. | geo energy. |
| Answer» C. general effect. | |
| 33. |
Many advertising experts call the creative brief as the_____________________ |
| A. | road map |
| B. | blue print |
| C. | out line |
| D. | key praise |
| Answer» B. blue print | |
| 34. |
Dividing the market based on age, income, gender, educational qualification isknown as |
| A. | branding |
| B. | demography. |
| C. | targetting |
| D. | positioning |
| Answer» C. targetting | |
| 35. |
Handwritten posters in the sixteenth and seventeenth century which areconsidered to be forerunners of advertising are known as |
| A. | billboards |
| B. | siquis. |
| C. | posters |
| D. | pamphlets |
| Answer» C. posters | |
| 36. |
_________execute and monitor the media schedule developed by mediaplanner. |
| A. | media executives. |
| B. | media buyers. |
| C. | media managers. |
| D. | media assistants. |
| Answer» C. media managers. | |
| 37. |
____________________ use many kinds of headlines and copy styles, usingvarious appeals keeping in view the product attributes and consumer profile. |
| A. | illustrators |
| B. | copy writers |
| C. | artists |
| D. | animators |
| Answer» C. artists | |
| 38. |
. ________ is a series of interaction between customers and a company over atime. |
| A. | customer service. |
| B. | client service. |
| C. | customer relationship. |
| D. | client relationship. |
| Answer» D. client relationship. | |
| 39. |
________ is the ads that bound into the magazine that are printed on heavierpaper than the rest of the magazine. |
| A. | gate-folds. |
| B. | pop-ups. |
| C. | tip-ins. |
| D. | strips. |
| Answer» D. strips. | |
| 40. |
An out of home medium that includes posters, on vehicles is known as |
| A. | transit advertising |
| B. | trade advertising |
| C. | publicity |
| D. | professional advertising |
| Answer» B. trade advertising | |
| 41. |
_____________ is the measurements which are based on respondents whoeither say with assurance that they have looked into a given magazine. |
| A. | exposure. |
| B. | lights. |
| C. | depth of field. |
| D. | focus. |
| Answer» B. lights. | |
| 42. |
The blank space between margins of facing pages of a publication is ______. |
| A. | folds. |
| B. | gutter. |
| C. | splits. |
| D. | inches. |
| Answer» C. splits. | |
| 43. |
Any printed material sent through the mail directly to prospective customersis known as________. |
| A. | direct mail advertising. |
| B. | online advertising. |
| C. | web advertising. |
| D. | attachments. |
| Answer» B. online advertising. | |
| 44. |
Indian advertising has for long been criticized for ________________. |
| A. | flattery |
| B. | plagiarism |
| C. | exaggeration |
| D. | surrogate |
| Answer» C. exaggeration | |
| 45. |
____________ is a term used to define a medium geographical potential. |
| A. | transmitter. |
| B. | antenna. |
| C. | mass audience. |
| D. | coverage. |
| Answer» E. | |
| 46. |
The literal meaning of trademark is ___________. |
| A. | matter of a trade. |
| B. | mark of a trade. |
| C. | master of trade. |
| D. | minister of trade. |
| Answer» C. master of trade. | |
| 47. |
________ agencies specialize in endorsement of brands in the various socialmedia platforms like blogs, social network sites, Q&A sites, discussion forums,micro blogs etc. |
| A. | social media. |
| B. | user-generated contented. |
| C. | friend feed. |
| D. | social network service. |
| Answer» B. user-generated contented. | |
| 48. |
Segmentation helps Multi-brand advertisers to avoid _________________. |
| A. | brand images |
| B. | brand cannibalization |
| C. | brand loyalty |
| D. | brand power |
| Answer» C. brand loyalty | |
| 49. |
The purpose of advertising is to motivate a desired_____________________ |
| A. | emotion |
| B. | action |
| C. | awareness |
| D. | interest |
| Answer» C. awareness | |
| 50. |
The intrinsic value or worth of a brand is known as |
| A. | brand image |
| B. | brand personality. |
| C. | brand equity |
| D. | brand positioning |
| Answer» D. brand positioning | |