MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
_____________________is defined as a communication that aims at raisingmoney from primary or secondary markets. |
| A. | advocacy advertising |
| B. | generic advertising |
| C. | financial advertising |
| D. | surrogate advertising |
| Answer» D. surrogate advertising | |
| 2. |
Generic advertising, also known as _______________demand advertising. |
| A. | secondary |
| B. | primary |
| C. | tertiary |
| D. | exclusive |
| Answer» C. tertiary | |
| 3. |
PACT principles of advertising was given by |
| A. | david ogilvy |
| B. | russel.h. colley |
| C. | roosser reeves |
| D. | j walter thompson |
| Answer» C. roosser reeves | |
| 4. |
Advertising used to communicate an organisations views on issues that affectsociety or business is known as |
| A. | advocacy advertising |
| B. | institutional advertising |
| C. | purposeful advertising |
| D. | emotional advertising |
| Answer» B. institutional advertising | |
| 5. |
Palmer opened the first American advertising agency, in ________ in 1850. |
| A. | pennsylvania |
| B. | philadelphia |
| C. | allentown, pennsylvania |
| D. | pittsburgh |
| Answer» C. allentown, pennsylvania | |
| 6. |
Legend is another name for |
| A. | caption. |
| B. | slogan |
| C. | title |
| D. | logo. |
| Answer» B. slogan | |
| 7. |
Some television stations chose to air infomercials as an alternative to theprevious perform of ________. |
| A. | sign-off. |
| B. | sign-on. |
| C. | itv1. |
| D. | itv. |
| Answer» B. sign-on. | |
| 8. |
The pricing strategy which considers setting the price after designing marketing program is classified as |
| A. | value based pricing |
| B. | cost based pricing |
| C. | discount based pricing |
| D. | ceiling based pricing |
| Answer» B. cost based pricing | |
| 9. |
The price adjustments made for volume purchases, payment of bills and off season buying includes |
| A. | discount and allowances |
| B. | zone price adjustment |
| C. | basing point adjustment |
| D. | geographic adjustment |
| Answer» B. zone price adjustment | |
| 10. |
According to PLC stage, when a newly developed product satisfies the market then the stage it enters called |
| A. | growth stage |
| B. | lately buying stage |
| C. | segmenting stage |
| D. | targeting stage |
| Answer» B. lately buying stage | |
| 11. |
The last step of cost based pricing is to |
| A. | set price based on cost |
| B. | convince buyer about products value |
| C. | design a product |
| D. | determine cost of product |
| Answer» C. design a product | |
| 12. |
The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as |
| A. | crowdsourcing |
| B. | internal sourcing |
| C. | off sourcing |
| D. | off shoring |
| Answer» B. internal sourcing | |
| 13. |
The pricing issues within channel levels includes |
| A. | price maintenance |
| B. | predatory pricing |
| C. | price discrimination |
| D. | deceptive pricing |
| Answer» C. price discrimination | |
| 14. |
If customers perceive that price of product is greater than the value it provides to customer then the customer |
| A. | would get free products |
| B. | would get discount |
| C. | would buy product |
| D. | would not buy product |
| Answer» E. | |
| 15. |
The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as |
| A. | segmented pricing |
| B. | psychological pricing |
| C. | promotional pricing |
| D. | geographical pricing |
| Answer» B. psychological pricing | |
| 16. |
The product life cycle (PLC) stages includes |
| A. | product development |
| B. | growth |
| C. | maturity and decline |
| D. | all of above |
| Answer» E. | |
| 17. |
The first step of cost based pricing strategy is to |
| A. | design a product |
| B. | determine cost of product |
| C. | set price based on cost |
| D. | convince buyer about products value |
| Answer» B. determine cost of product | |
| 18. |
The first step of value based pricing is to |
| A. | assess needs of customer |
| B. | set target price |
| C. | determine incurred costs |
| D. | design product |
| Answer» B. set target price | |
| 19. |
The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as |
| A. | fake pricing |
| B. | termed pricing |
| C. | dynamic pricing |
| D. | international pricing |
| Answer» D. international pricing | |
| 20. |
The type of cost reduction made for buyers who pay their accounts payable promptly is classified as |
| A. | cash discount |
| B. | seasonal discount |
| C. | functional discount |
| D. | quantity discount |
| Answer» B. seasonal discount | |
| 21. |
The pricing strategy which combines prices of two or more products in a combo pack is classified as |
| A. | segmented pricing |
| B. | discount pricing |
| C. | allowance pricing |
| D. | product bundle pricing |
| Answer» E. | |
| 22. |
The issues in pricing strategies includes |
| A. | predatory pricing |
| B. | price fixing |
| C. | deceptive pricing |
| D. | all of above |
| Answer» E. | |
| 23. |
The geographical pricing strategy in which seller bears whole or portion of freight is classified as |
| A. | flexible pricing |
| B. | uniform pricing |
| C. | basing point pricing |
| D. | freight absorption costing |
| Answer» E. | |
| 24. |
The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as |
| A. | market skimming pricing |
| B. | market penetration strategy |
| C. | business line pricing |
| D. | product line pricing |
| Answer» B. market penetration strategy | |
| 25. |
The type of product development which is systematic, holistic and not compartmentalized is said to be |
| A. | customer centered product development |
| B. | team based product development |
| C. | systematic product development |
| D. | concentration based development |
| Answer» D. concentration based development | |
| 26. |
The pricing strategy which is used in market penetration strategy is |
| A. | basing point pricing |
| B. | freight absorption costing |
| C. | flexible pricing |
| D. | uniform pricing |
| Answer» C. flexible pricing | |
| 27. |
For developing new products, the company must know its |
| A. | markets |
| B. | consumers |
| C. | competitors |
| D. | all of above |
| Answer» E. | |
| 28. |
Finding new segments and new users which can result in increased consumption of market offering is said to be |
| A. | modifying marketing mix |
| B. | modifying raw material schedule |
| C. | modifying the product |
| D. | modifying the market |
| Answer» E. | |
| 29. |
The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as |
| A. | functional discount |
| B. | quantity discount |
| C. | cash discount |
| D. | seasonal discount |
| Answer» B. quantity discount | |
| 30. |
The 'marketing strategy statement' the second part consists of |
| A. | target market |
| B. | planned value proposition |
| C. | sales, profit goals, market share |
| D. | developing mission statement |
| Answer» C. sales, profit goals, market share | |
| 31. |
The value that customers give up to get the benefits of products or services is classified as |
| A. | discount |
| B. | value added tax |
| C. | price |
| D. | tax |
| Answer» D. tax | |
| 32. |
The pricing strategy whose steps are setup between different lines of product offered by same organization is called |
| A. | optional pricing |
| B. | product line pricing |
| C. | competitive pricing |
| D. | captive pricing |
| Answer» C. competitive pricing | |
| 33. |
In the 'growth stage of product life cycle' the cost per customer is |
| A. | high |
| B. | low |
| C. | average |
| D. | moderate |
| Answer» D. moderate | |
| 34. |
The set price limit from which no more demand is accepted is classified as |
| A. | cost ceiling |
| B. | cost floor |
| C. | price ceiling |
| D. | price floor |
| Answer» D. price floor | |
| 35. |
The prices that buyers keep in their mind and compare the price of given product to other product's prices are called |
| A. | double way pricing |
| B. | Two way pricing |
| C. | reference prices |
| D. | comparable prices |
| Answer» D. comparable prices | |
| 36. |
Considering pricing strategies, the price issue that arise when sellers set prices with opinion from competitors is classified as |
| A. | price fixing |
| B. | predatory pricing |
| C. | price maintenance |
| D. | discriminatory pricing |
| Answer» B. predatory pricing | |
| 37. |
The fourth step of value based pricing is to |
| A. | determine incurred costs |
| B. | design product |
| C. | assess needs of customer |
| D. | set target price |
| Answer» C. assess needs of customer | |
| 38. |
The second step in cost based pricing is to |
| A. | set price based on cost |
| B. | convince buyer about products value |
| C. | design a product |
| D. | determine cost of product |
| Answer» E. | |
| 39. |
The pricing strategy in which prices are adjusted for psychological effect is classified as |
| A. | segmented pricing |
| B. | psychological pricing |
| C. | promotional pricing |
| D. | geographical pricing |
| Answer» C. promotional pricing | |
| 40. |
According to 'real-win-worth doing' proposition of marketing, checking the fit of product in overall strategy is part of |
| A. | real |
| B. | win |
| C. | worth doing |
| D. | less worthy |
| Answer» D. less worthy | |
| 41. |
The sales of products in introductory stage are recorded by the company as |
| A. | low sales |
| B. | rapidly rising |
| C. | peak sales |
| D. | gradually declining |
| Answer» B. rapidly rising | |
| 42. |
The geographical pricing technique in which company charges same base price plus same freight without considering location of customer is called |
| A. | freight on board origin pricing |
| B. | zone pricing |
| C. | basing point pricing |
| D. | uniform delivered pricing |
| Answer» E. | |
| 43. |
The process of changing one or more elements of marketing mix to improve sales is classified as |
| A. | modifying marketing mix |
| B. | modifying raw material schedule |
| C. | modifying the product |
| D. | modifying the market |
| Answer» B. modifying raw material schedule | |
| 44. |
When the captive product pricing is used for services then this pricing strategy is classified as |
| A. | two-part pricing |
| B. | combine pricing |
| C. | double pricing |
| D. | optional part pricing |
| Answer» B. combine pricing | |
| 45. |
A is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels. |
| A. | push strategy |
| B. | pull strategy |
| C. | blocking strategy |
| D. | integrated strategy |
| Answer» B. pull strategy | |
| 46. |
If a company wants to build a good “corporate image,†it will probably use whichofthe following marketing communications mix tools? |
| A. | advertising |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» C. direct marketing | |
| 47. |
Which of the following is more of personal medium of advertisement? |
| A. | internet advertisement |
| B. | b) broadcast media |
| C. | direct mail advertising |
| D. | print media |
| Answer» D. print media | |
| 48. |
Which among the following is not a mechanical test? |
| A. | psychogalvanometer |
| B. | b) techistoscope |
| C. | camera test |
| D. | consumer dairy test |
| Answer» E. | |
| 49. |
Point of Purchase Ads are also known as |
| A. | in-store advertising |
| B. | b) built-in advertising |
| C. | c) green advertising |
| D. | d) stock advertising |
| Answer» B. b) built-in advertising | |
| 50. |
The plan that show time, date and frequency of an advertisement is |
| A. | media plan |
| B. | media schedule |
| C. | media time |
| D. | media space |
| Answer» C. media time | |