MCQOPTIONS
Saved Bookmarks
MCQOPTIONS
This section includes 66 Mcqs, each offering curated multiple-choice questions to sharpen your Bachelor Multimedia Communication (BMMC) knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
A/An __________ made up of the company s own advertising staff may provide full services or a limited range of services. |
| A. | intrafirm agency |
| B. | in-house agency |
| C. | promotional department |
| D. | full-service agency |
| Answer» C. promotional department | |
| 2. |
Which of the following is usually NOT an area of responsibility for people who work in an advertising agency? |
| A. | Research |
| B. | Creativity |
| C. | Printing |
| D. | Buying |
| Answer» D. Buying | |
| 3. |
Awareness, __________, ___________, preference, ___________ and purchase are the stages consumers move through in terms of buyer-readiness. |
| A. | Post-purchase, knowledge, liking |
| B. | Liking, attitude, conviction |
| C. | Knowledge, liking, conviction |
| D. | Knowledge, liking, attitude |
| Answer» D. Knowledge, liking, attitude | |
| 4. |
________ define the task that advertising must do with a specific target audience during a specific period of time. |
| A. | Advertising strategies |
| B. | Message decisions |
| C. | Advertising campaigns |
| D. | Advertising objectives |
| Answer» E. | |
| 5. |
_________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. |
| A. | Personal selling |
| B. | Public relations |
| C. | Direct marketing |
| D. | Sales promotion |
| Answer» D. Sales promotion | |
| 6. |
Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as |
| A. | Display advertising |
| B. | Corporate advertising |
| C. | Classified advertising |
| D. | Corporative advertising |
| Answer» D. Corporative advertising | |
| 7. |
Advertising is any paid form of non-personal presentation and promotion of idea, goods or services by identified sponsors. Whose definition is this? |
| A. | Michael Schudson |
| B. | Russed Colley |
| C. | George Powell |
| D. | American Marketing Association |
| Answer» E. | |
| 8. |
The manufacturer, government body or organization which wishes to have advertisements crated and placed: |
| A. | Internal publics |
| B. | Advertiser |
| C. | Consumer |
| D. | Accounts |
| Answer» C. Consumer | |
| 9. |
Skilled craftsman placed their individual marks on goods vessels, pottery, leather goods etc, is called___________ |
| A. | Image |
| B. | Trade Mark |
| C. | Sign |
| D. | Icon |
| Answer» C. Sign | |
| 10. |
_______is the measure of the degree of brain activity that can be used to asses a person s reactions to an ad. |
| A. | Response activity |
| B. | Reaction activity |
| C. | Consumer assessment |
| D. | Alpha Activity |
| Answer» E. | |
| 11. |
________is a specialized field of marketing research that determines an ad s effectiveness based on consumer responses, feedback, and behavior |
| A. | Copy tasting |
| B. | Copy testing |
| C. | Feedback analysis |
| D. | Response Analysis |
| Answer» C. Feedback analysis | |
| 12. |
_________is a demographic description of the people or house- holds that are prospects for a product or service. |
| A. | Consumer data |
| B. | Consumer profile |
| C. | Sampling Process |
| D. | Consumer Impression |
| Answer» C. Sampling Process | |
| 13. |
Cool hunters are the marketing professionals who make observations and predictions in changes of, |
| A. | The market |
| B. | The Consumers |
| C. | Advertising trends |
| D. | New or existing cultural trends |
| Answer» E. | |
| 14. |
_______is an advertising strategy in which low-cost unconventional means are utilized to convey or promote a product or an idea. |
| A. | Guerrilla Marketing |
| B. | Alternate Marketing |
| C. | Bandwagon |
| D. | Heartstrings |
| Answer» B. Alternate Marketing | |
| 15. |
An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert. |
| A. | Trick banner Ad |
| B. | Spam Ad |
| C. | Banner Ad |
| D. | Persuasive Ad |
| Answer» B. Spam Ad | |
| 16. |
___________ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time. |
| A. | Marketing |
| B. | Campaign |
| C. | Public Relation |
| D. | Product placement |
| Answer» C. Public Relation | |
| 17. |
__________ or out of home advertising is a broad category including many creative and unexpected forms to grab |
| A. | Billboard advertising |
| B. | TV advertising |
| C. | Place advertising |
| D. | Point of purchase advertising |
| Answer» D. Point of purchase advertising | |
| 18. |
A promotional strategy that encourages the various intermediaries along the channel to stock and sell the product is called what type of strategy? |
| A. | Pull strategy |
| B. | Intermediary strategy |
| C. | Shove strategy |
| D. | Push strategy |
| Answer» B. Intermediary strategy | |
| 19. |
A marketing philosophy summarized by the phrase "a good product will sell itself" is characteristic of the _________ period. |
| A. | Production |
| B. | Sales |
| C. | Marketing |
| D. | Relationship |
| Answer» B. Sales | |
| 20. |
The research which enables an ad agency to better understand how consumers use a product or service is, _________ |
| A. | Evaluative Research |
| B. | Strategic research |
| C. | Target Research |
| D. | Consumer Research |
| Answer» C. Target Research | |
| 21. |
In ad world electrical goods, often kitchen equipment such as washing machines, fridges, cookers are termed as, |
| A. | White Goods |
| B. | Electronic Goods |
| C. | Equipments |
| D. | Power goods |
| Answer» B. Electronic Goods | |
| 22. |
The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid : |
| A. | Creative process |
| B. | Brainstorming |
| C. | Dilemma |
| D. | Ambiguous idea |
| Answer» C. Dilemma | |
| 23. |
Advertisers seek to give a product a personality that is unique, appealing and appropriate. The personality given is known as, |
| A. | Brand Loyalty |
| B. | Unique Image |
| C. | Selling Property |
| D. | Brand Image |
| Answer» E. | |
| 24. |
Advertisements try to discourage young people from using drugs or tobacco or encourage people to adopt safer, healthier lifestyles, are examples of ______ Ads |
| A. | Institutional Ads |
| B. | Informational Ads |
| C. | Consumer Ads |
| D. | Impressive Ads |
| Answer» C. Consumer Ads | |
| 25. |
Advertisements from organizations, sending message intended to influence a targeted audience is called,_____________ |
| A. | Image Advertising |
| B. | Product oriented advertising |
| C. | Advocacy advertising |
| D. | Agenda setting ads |
| Answer» D. Agenda setting ads | |
| 26. |
The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of: |
| A. | Regulatory rules |
| B. | Legal intervention |
| C. | Response to the increasing demand for more socially responsible marketing communication |
| D. | All of the above |
| Answer» D. All of the above | |
| 27. |
The job to make observations and predictions in changes of new or existing cultural trends for advertisements is, |
| A. | Cultural Research |
| B. | Trend setting |
| C. | Culture hunting |
| D. | Cool hunting |
| Answer» E. | |
| 28. |
_________is an Internet advertisement that consists of a video played like a TV commercial, usually in a pop-up or pop-under advertisement. |
| A. | Video ad |
| B. | Unicast ad |
| C. | Pop-Up Ad |
| D. | Superstitial ad |
| Answer» C. Pop-Up Ad | |
| 29. |
A/An __________ made up of the company s own advertising staff may provide full services or a limited range of services. |
| A. | Intrafirm agency |
| B. | In-house agency |
| C. | Promotional department |
| D. | Full-service agency |
| Answer» C. Promotional department | |
| 30. |
The hierarchy of human needs is a valuable guide in the process of Ad. copy formulation. Who devised it? |
| A. | Abraham H. Maslow |
| B. | Philip Lesley |
| C. | Paul Lazarsfeld |
| D. | Leon Festinger |
| Answer» B. Philip Lesley | |
| 31. |
_______ are directed at a specialized and relatively small-sized target audience such as manufactures. |
| A. | Trade Advertising |
| B. | Industrial Advertising |
| C. | Consumer Advertising |
| D. | Corporate Advertising |
| Answer» C. Consumer Advertising | |
| 32. |
The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid : |
| A. | creative process |
| B. | brainstorming |
| C. | dilemma |
| D. | ambiguous idea |
| Answer» C. dilemma | |
| 33. |
Copy testing is a specialized field of marketing research that determines an ad s effectiveness among consumers. It is also known as, |
| A. | post-testing |
| B. | copy tasting |
| C. | pre-testing |
| D. | primary testing |
| Answer» D. primary testing | |
| 34. |
________are established to influence government policy, corporate policy or public opinion. |
| A. | marketing group |
| B. | persuasive group |
| C. | lobby group |
| D. | agenda setting group |
| Answer» D. agenda setting group | |
| 35. |
_______is the measure of the degree of brain activity that can be used to asses a person s reactions to an ad. |
| A. | response activity |
| B. | reaction activity |
| C. | consumer assessment |
| D. | alpha activity |
| Answer» E. | |
| 36. |
_________is a demographic description of the people or house- holds that are prospects for a product or service. |
| A. | consumer data |
| B. | consumer profile |
| C. | sampling process |
| D. | consumer impression |
| Answer» C. sampling process | |
| 37. |
Cool hunters are the marketing professionals who make observations and predictions in changes of, |
| A. | the market |
| B. | the consumers |
| C. | advertising trends |
| D. | new or existing cultural trends |
| Answer» E. | |
| 38. |
An online banner ad that looks like a dialog box with buttons. It simulates an error message or an alert. |
| A. | trick banner ad |
| B. | spam ad |
| C. | banner ad |
| D. | persuasive ad |
| Answer» B. spam ad | |
| 39. |
___________ is a specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time. |
| A. | marketing |
| B. | campaign |
| C. | public relation |
| D. | product placement |
| Answer» C. public relation | |
| 40. |
A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time |
| A. | Campaign |
| B. | Trial |
| C. | Marketing |
| D. | Commercial |
| Answer» B. Trial | |
| 41. |
Advertising that is under complete control of the advertiser, rather than through some established medium |
| A. | Direct advertising |
| B. | Brand advertising |
| C. | Display ad |
| D. | Classified ad |
| Answer» B. Brand advertising | |
| 42. |
According to Maslows Hierarchy of Needs theory, the need for fulfilment, for realizing one s own potential, and for fully using one s talents and capabilities are examples of _______ needs. |
| A. | Self-actualization |
| B. | Physiological |
| C. | Social |
| D. | Esteem |
| Answer» B. Physiological | |
| 43. |
Providing free samples of perfumes (scent) in magazines is an example of which of the following? |
| A. | Classical conditioning |
| B. | Operant conditioning |
| C. | Social learning |
| D. | Behavioural learning |
| Answer» B. Operant conditioning | |
| 44. |
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of: |
| A. | Pricing |
| B. | Distribution |
| C. | Product development |
| D. | Promotion |
| Answer» E. | |
| 45. |
In SWOT analysis, situations where organizations are able to convert weaknesses into strengths and threats into opportunities, these are called: |
| A. | Strategic windows |
| B. | Strategic leverage |
| C. | Conversion strategies |
| D. | Vulnerability |
| Answer» E. | |
| 46. |
_______ are generic terms describing the most common forms of online advertising, the 468x60 image or rich media ad displayed at the top of many commercial web sites. |
| A. | Banner Ads |
| B. | Floating Ads |
| C. | Pop-ups |
| D. | Flash ads |
| Answer» B. Floating Ads | |
| 47. |
The number or percentage of individuals or households that are exposed to a medium or to an advertising campaign is termed as; |
| A. | Ad rate |
| B. | Coverage |
| C. | Exposure |
| D. | Bleed |
| Answer» C. Exposure | |
| 48. |
An individual outlet of an advertising medium, such as a certain magazine or a specific broadcast station or program is called, |
| A. | Ad vehicle |
| B. | Ad spot |
| C. | Ad slot |
| D. | Ad outlet |
| Answer» B. Ad spot | |
| 49. |
In an ad campaign, the researchers evaluate the promotion effort while it is running in the market place. This process is called; |
| A. | Concept testing |
| B. | Market Analysis |
| C. | Concurrent Testing |
| D. | Consumer Evaluation |
| Answer» D. Consumer Evaluation | |
| 50. |
_________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks." |
| A. | Online infomercials |
| B. | Online ads |
| C. | Online broadcasts |
| D. | Online bullets |
| Answer» C. Online broadcasts | |