MCQOPTIONS
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				| 1. | 
                                    The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of: | 
                            
| A. | Regulatory rules | 
| B. | Legal intervention | 
| C. | Response to the increasing demand for more socially responsible marketing communication | 
| D. | All of the above | 
| Answer» D. All of the above | |