MCQOPTIONS
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| 1. |
Which stage of marketing research is considered to be the most difficult for an entrepreneur due to lack of knowledge or experience in marketing? |
| A. | Analyzing and interpreting the results |
| B. | Gathering data from primary sources |
| C. | Gathering data from secondary sources |
| D. | Defining the purpose or objectives |
| Answer» C. Gathering data from secondary sources | |