Which of the following statements can be associated with the phenomeno – McqOptions

MCQOPTIONS

1.	Which of the following statements can be associated with the phenomenon of Marketing Myopia?
A.	The firm produces large quantities of products to decrease the cost per unit, ignoring market requirements
B.	The firm believes that there are no major competitors
C.	The firm increases the product price, in the belief that general public is growing richer by the day
D.	All of the above
Answer» E.

Discussion

No Comment Found

Related MCQs

Which of the following features separate services from products? i. Perishability ii Intangibility iii Reliability iv Inseparability
Which of the following attributes of services make it difficult for a service provider to evaluate them when compared to goods?
In planning a service process, a service provider takes all the following important decisions except
Co-production of services is made possible due to the __________ inherent in the productionofservices.
An imbalance between a consumer's actual and desired state in which recognition that a gap or problem needs resolving is called
When a firm s service quality specification does not match with customer expectations the gap between the two is known as ______.
Which of the following is not a factor that will influence customer satisfaction or dissatisfaction during the service encounter?
Top firms audit service performance by collecting measurements to probe customer satisfiers and dissatisfiers.
You watch the mountains while travelling in a bus from one city to another. This is an example of
Compared with low-contact services, customers of high-contact services are more likely to judgeservice quality on the basis of: