MCQOPTIONS
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| 1. |
Compared with low-contact services, customers of high-contact services are more likely to judgeservice quality on the basis of: |
| A. | Price of the service |
| B. | Processes used in carrying out the service |
| C. | Intangible outcomes eg. The performance of an investment portfolio |
| D. | Tangible outcomes |
| Answer» C. Intangible outcomes eg. The performance of an investment portfolio | |