Which of the following is NOT one of the criteria which have to be met if the segmentationprocess is to be valid:

the important differences among segments can be identified

the segment is large enough to be profitable

consumers within a segment have similar product needs and differ from consumers in other segments

the consumers in a segment have to be alike demographically

Which of the following is NOT one of the criteria which have to be met

1.	Which of the following is NOT one of the criteria which have to be met if the segmentationprocess is to be valid:
A.	the segment is large enough to be profitable
B.	consumers within a segment have similar product needs and differ from consumers in other segments
C.	the consumers in a segment have to be alike demographically
D.	the important differences among segments can be identified
Answer» D. the important differences among segments can be identified