MCQOPTIONS
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| 1. |
Personalization and user profiling strategies include each of the following EXCEPT: |
| A. | Segmenting the market based on demographics. |
| B. | Using questionnaires to collect information directly from the user. |
| C. | Placing cookies on a user’s hard drive to collect information with or without the user’s knowledge. |
| D. | Building from previous purchases or purchase patterns. |
| Answer» C. Placing cookies on a user’s hard drive to collect information with or without the user’s knowledge. | |