MCQOPTIONS
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| 1. |
The reason that higher prices may not affect consumer buying is _______________. |
| A. | Most consumers prefer brand names which have higher prices |
| B. | 70% of the total population looks for quality services and is willing to pay higher prices |
| C. | Consumers believe that higher prices indicate higher quality or prestige |
| D. | Most consumers feel that the price is actually affordable |
| Answer» D. Most consumers feel that the price is actually affordable | |