The four Ps represent the sellers view of the marketing tools available for influencing buyers. From a buyer s point of view, each marketing tool is designed to deliver a customer benefit. Robert Lauterborn suggested that the sellers four Ps correspond to the customers four Cs. The four Cs are .

• A. customer focus, cost, convenience, and communication
• B. customer solution, customer cost, convenience, and communication
• C. convenience, control, competition, and cost
• D. competition, cost, convenience, and communication