MCQOPTIONS
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| 1. |
The authors believe there are three tests that can be applied to judge whether a strategy is 'good'. These are: |
| A. | Fit, distinctiveness, sustainability |
| B. | Fit, internal resources, external environment |
| C. | Distinctiveness, internal resources, fit |
| D. | Sustainability, distinctiveness, external environment |
| Answer» C. Distinctiveness, internal resources, fit | |