MCQOPTIONS
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| 1. |
Setting the promotion budget so as to match the budgets of the competitors is characteristic of which of the following budget methods? |
| A. | Affordable method |
| B. | Percentage-of-Sales method |
| C. | competitive-parity method |
| D. | Objective-end-task method |
| Answer» D. Objective-end-task method | |