Russel H colley pioneered the approach called DAGMAR which stands for – McqOptions

MCQOPTIONS

1.	Russel H colley pioneered the approach called DAGMAR which stands for
A.	defining advertising goals for measured advertising results
B.	defining advertising goals for measuring and achieving results
C.	delivering advertising goals for measured advertising results
D.	developing advertising goals for mixed advertising responses
Answer» B. defining advertising goals for measuring and achieving results

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