Recently marketers have come to realize the value of what is being called relationship marketing. In marketing terms, it means:

• A. coordinating the packages of family brands to communicate the same "look"
• B. developing friendships with foreign governments so that Canadian products can be sold in their countries at a fair price
• C. instituting practices which show companies' awareness of their responsibilities to the environment and society
• D. building bonds between brands and customers that will last a lifetime