MCQOPTIONS
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| 1. |
Probably the most important factor to the success of an innovation is its perceived _____________________, that is, the extent to which it is viewed as providing clear benefits for the target market that are superior to those offered by competitive market offering. |
| A. | Continuous Advantage |
| B. | Pro-Bias Advantage |
| C. | Competitive Advantage |
| D. | Relative Advantage |
| Answer» E. | |