Measurement that involves monitoring a respondent s involuntary respon – McqOptions

MCQOPTIONS

1.	Measurement that involves monitoring a respondent s involuntary responses to marketing stimuli via the use of electrodes and other equipment is called
A.	Projective Technique
B.	Physiological measures
C.	Depth Interviews
D.	Multi-dimensional Scales
Answer» C. Depth Interviews

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