Many marketers use the self-concept premise that people's possessions – McqOptions

MCQOPTIONS

1.	Many marketers use the self-concept premise that people's possessions contribute to and reflect their identities; that is, "we are what we have." Under this premise, consumers ________.
A.	Use brand personalities
B.	Are affected by subconscious motivations
C.	Buy products to support their self-images
D.	Conduct the information search
Answer» D. Conduct the information search

Discussion

No Comment Found

Related MCQs

Which of the following are employees with an internal locus of control orientation more likely to display than employees with an external control orientation?
What type of research would be appropriate in the following situation? Nestlé wants to investigate the impact of children on their parents' decisions to buy breakfast foods.
Which of the following is NOT a market research tool?
The price of products and services often influence whether _______________, and, if so,which competitive offering is selected.
Personalization and user profiling strategies include each of the following EXCEPT:
__________________________ require either major change in an area of behavior that is relatively unimportant to the individual or a minor change in an area of behavior that is very important to the user.
If customer 's expectations and products performance matches, customer is
Which of the following statements is true about the goal theory of motivation?
Ads affecting consumers subconscious minds are classified as
Hedonic consumption is about: