J.A Howard gave a formula for Behavioral Equation B=P*D*K*V What V – McqOptions

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1.	J.A Howard gave a formula for Behavioral Equation B=PDK*V What V stands for?
A.	response or the internal response tendency, that is, the act of Purchasing a brand or patronizing a supplier
B.	predisposition or the inward response tendency, that is, force of habit
C.	present drive level
D.	intensity of all cues: triggering, product, or informational
Answer» E.

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