J.A Howard gave a formula for Behavioral Equation B=P*D*K*V What D – McqOptions

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1.	J.A Howard gave a formula for Behavioral Equation B=PDK*V What D stands for?
A.	response or the internal response tendency, that is, the act of Purchasing a brand or patronizing a supplier
B.	predisposition or the inward response tendency, that is, force of habit
C.	present drive level
D.	incentive potential, that is, the value of the product or its potential Satisfaction to the buyer
Answer» D. incentive potential, that is, the value of the product or its potential Satisfaction to the buyer

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