E-mail marketing has to make strategic plans regarding outbound and in – McqOptions

MCQOPTIONS

1.	E-mail marketing has to make strategic plans regarding outbound and inbound emails. E-mail is most widely used as a prospect conversion and customer retention tool. A database of customer names, email addresses and profile information used for e-mail marketing is usually known as:
A.	Viral marketing email directory
B.	House list
C.	Customer profiles
D.	Customer and prospect database
Answer» C. Customer profiles

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