MCQOPTIONS
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| 1. |
Consumer behavior differs when you are installing a fire protection system for your warehouse full of steel desks and when you are purchasing a fire protection system for your home, which is full of irreplaceable antiques. Which situational influence explains this consumer behavior? |
| A. | Its marketing mix |
| B. | Task features |
| C. | Current conditions |
| D. | Physical features |
| Answer» C. Current conditions | |