MCQOPTIONS
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| 1. |
Classical conditioning can be applied within marketing. For example Coke s polar bear ad campaign. The bears (US) generate positive feelings (UR), and Coke (CS) is associated with the positive feelings that have then become the __ |
| A. | cr |
| B. | us |
| C. | ur |
| D. | cs |
| Answer» B. us | |