MCQOPTIONS
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| 1. |
__________ are factors that have been shown to affect consumer behavior. |
| A. | Brand name, quality, newness, and complexity |
| B. | Advertising, marketing, product, and price |
| C. | Outlets, strategies, concept, and brand name |
| D. | Quality, advertising, product positioning, and strategy |
| Answer» B. Advertising, marketing, product, and price | |