MCQOPTIONS
Saved Bookmarks
| 1. |
According to Inmon, B2C clickstream data can reveal information each of the following EXCEPT: |
| A. | What goods the customer wanted to but could not find. |
| B. | What goods the customer examined but did not purchase. |
| C. | Which ads and promotions were effective and which were not. |
| D. | Whether there are too many products for the customer to wade through. |
| Answer» C. Which ads and promotions were effective and which were not. | |