According to Oxford Dictionary the word 'to advertise' means_____

To make generally or publicly known

"Positively Different."

AIG or American International Group Insurance Company

Standard Insurance Company Limited.

What is mobile marketing?

It refers to the process of promoting business or websites through social media channels.

It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.

These are company sponsored activities and programs designed to create brand-related interactions with customers.

It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website.

It refers to the process of promoting business or websites through social media channels.

Globalisation has led to improvement in living conditions:

Of people in developed countries

Of workers in the developing countries

What is personal selling?

It is a variety of short-term incentives to encourage trial or purchase of a product or service.

Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

It is a variety of short-term incentives to encourage trial or purchase of a product or service.

any paid form of non-personal promotion of products or services by an identified sponsor.

A variety of programs directed toward improving the relationship between the organisation and the public.

What is not true about digital marketing?

Digital marketing is often referred to as online marketing, internet marketing or web marketing.

Digital marketing is any form of marketing products or services that involves electronic devices.

Digital marketing can be done online

Digital marketing cannot be done online

Digital marketing is often referred to as online marketing, internet marketing or web marketing.

What is public relations?

Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.

It is a variety of short-term incentives to encourage trial or purchase of a product or service.

any paid form of non-personal promotion of products or services by an identified sponsor.

A variety of programs directed toward improving the relationship between the organisation and the public.

What are events and experiences?

any paid form of non-personal promotion of products or services by an identified sponsor.

It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.

These are company sponsored activities and programs designed to create brand-related interactions with customers.

any paid form of non-personal promotion of products or services by an identified sponsor.

A variety of programs directed toward improving the relationship between the organisation and the public.

Liberalisation boosted Indian advertising by

Creating competition in the market

What is social media marketing?

It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.

These are company sponsored activities and programs designed to create brand-related interactions with customers.

any paid form of non-personal promotion of products or services by an identified sponsor.

It refers to the process of promoting business or websites through social media channels.

Environmental analysis includes ____

Geographical, economical, political

876 + Mcqs in Society in History Page 16 McqOptions

751.	According to Oxford Dictionary the word 'to advertise' means_____
A.	To describe product
B.	To make generally or publicly known
C.	To build image
D.	To make people think
Answer» C. To build image

752.	When advertising is made through newspapers, magazines, radio, TV programmes etc. so that people can get the message at home is known as______ advertising
A.	Indoor
B.	Outdoor
C.	Direct
D.	Display
Answer» B. Outdoor

753.	Which artist is associated with the "Bharat Ki Lakshmi" initiative by PM Narendra Modi?
A.	Manushi Chillar
B.	Deepika Padukone
C.	Priyanka Chopra
D.	Alia Bhatt
Answer» C. Priyanka Chopra

754.	More of the people from the richest to the poor will participate in the world’s wealth through _________trading.
A.	Domestic
B.	National
C.	Global
D.	Statewise
Answer» D. Statewise

755.	In advertisements we generally see a warning for cigarettes that “smoking is injurious to health”. It’s an example of ___
A.	Advertising
B.	Monopoly in market
C.	Legal environment
D.	Entertainment
Answer» D. Entertainment

756.	Advertising is affected by ________ forces
A.	PESTEL
B.	AIDA
C.	Need
D.	Super Human
Answer» B. AIDA

757.	Eliminating Government set restrictions or barriers is called:
A.	Liberalisation
B.	Restricted Trade
C.	Favourable Trade
D.	Investments
Answer» B. Restricted Trade

758.	The budget calculated for any social marketing activity in as money or man hours investment is termed as:
A.	Product cost
B.	Price
C.	Policy
D.	Paid event
Answer» B. Price

759.	26. _____ is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.
A.	Online advertising
B.	Television advertising
C.	Radio advertising
D.	Newspaper advertising
Answer» B. Television advertising

760.	Sponsorship belongs to the promotional tool to _________________.
A.	Business Marketing
B.	Marketing
C.	Marketing Management
D.	Advertising
Answer» C. Marketing Management

761.	A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need
A.	Functional
B.	Symbolic
C.	Biological
D.	Utilitarian
Answer» B. Symbolic

765.	The criticism of advertising is advertising can make ____ and ____ effect on the society.
A.	Positive and negative
B.	Persuading and convincing
C.	Fraud and pretentious
D.	Only on young and women
Answer» B. Persuading and convincing

766.	Open-Ended loans are loans in which you can take loans____
A.	Several times
B.	Two times
C.	Fixed time
D.	Three times
Answer» B. Two times

768.	B2B social media marketing encourages_____
A.	Producers
B.	Promoters
C.	Directors
D.	Retailers
Answer» C. Directors

769.	By definition, _______________ simply means that consumers come in contact with the marketer's message.
A.	Perception
B.	Exposure
C.	Attention
D.	Comprehension
Answer» C. Attention

762.	"Positively Different."
A.	TITANIC
B.	Infosys
C.	AIG or American International Group Insurance Company
D.	Standard Insurance Company Limited.
Answer» E.

763.	What is mobile marketing?
A.	It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
B.	These are company sponsored activities and programs designed to create brand-related interactions with customers.
C.	It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website.
D.	It refers to the process of promoting business or websites through social media channels.
Answer» D. It refers to the process of promoting business or websites through social media channels.

764.	Globalisation has led to improvement in living conditions:
A.	Of all the people
B.	Of people in developed countries
C.	Of workers in the developing countries
D.	Internationally
Answer» D. Internationally

767.	What is personal selling?
A.	Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
B.	It is a variety of short-term incentives to encourage trial or purchase of a product or service.
C.	any paid form of non-personal promotion of products or services by an identified sponsor.
D.	A variety of programs directed toward improving the relationship between the organisation and the public.
Answer» B. It is a variety of short-term incentives to encourage trial or purchase of a product or service.

770.	Federation of Indian Chambers of Commerce and Industry formed in
A.	1927
B.	1926
C.	1925
D.	1924
Answer» B. 1926

771.	“Think Globally, Act Locally” is a global advertising strategies and local advertising programs under ______________________ of international marketing decision.
A.	Standardization drawbacks
B.	Advertisement regulations
C.	Standardization benefits
D.	Typical responses
Answer» E.

772.	What is not true about digital marketing?
A.	Digital marketing is any form of marketing products or services that involves electronic devices.
B.	Digital marketing can be done online
C.	Digital marketing cannot be done online
D.	Digital marketing is often referred to as online marketing, internet marketing or web marketing.
Answer» D. Digital marketing is often referred to as online marketing, internet marketing or web marketing.

773.	Kareena Kapoor is a brand ambassador for which brand?
A.	Nakshatra
B.	Tanishq
C.	Lux
D.	Dish TV
Answer» D. Dish TV

774.	The Social Marketing _________ is not necessarily a physical offering.
A.	Price
B.	Product
C.	place
D.	People
Answer» C. place

775.	Advertising is almost always briefer than instances of ____________ culture.
A.	Rural
B.	Popular
C.	Urban
D.	Backward
Answer» C. Urban

Explore topic-wise MCQs in History.

According to Oxford Dictionary the word 'to advertise' means_____

When advertising is made through newspapers, magazines, radio, TV programmes etc. so that people can get the message at home is known as______ advertising

Which artist is associated with the "Bharat Ki Lakshmi" initiative by PM Narendra Modi?

More of the people from the richest to the poor will participate in the world’s wealth through _________trading.

In advertisements we generally see a warning for cigarettes that “smoking is injurious to health”. It’s an example of ___

Advertising is affected by ________ forces

Eliminating Government set restrictions or barriers is called:

The budget calculated for any social marketing activity in as money or man hours investment is termed as:

26. _____ is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers.

Sponsorship belongs to the promotional tool to _________________.

A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need

"Positively Different."

What is mobile marketing?

Globalisation has led to improvement in living conditions:

The criticism of advertising is advertising can make ____ and ____ effect on the society.

Open-Ended loans are loans in which you can take loans____

What is personal selling?

B2B social media marketing encourages_____

By definition, _______________ simply means that consumers come in contact with the marketer's message.

Federation of Indian Chambers of Commerce and Industry formed in

“Think Globally, Act Locally” is a global advertising strategies and local advertising programs under ______________________ of international marketing decision.

What is not true about digital marketing?

Kareena Kapoor is a brand ambassador for which brand?

The Social Marketing _________ is not necessarily a physical offering.

Advertising is almost always briefer than instances of ____________ culture.

What is public relations?

Which of the following Indian industries has been hit hard by globalisation:

Outdoor advertising involves the use of _____

"With you all the way."

Special Economic Zones do not have to pay taxes for an initial period of:

Strong enough for a man, made for a woman.

One of the basic and important aspects to be considered in the product element of social marketing is:

Broadcast media consists of

What are events and experiences?

Major changes have taken place in financial advertising due to ________________

Liberalisation boosted Indian advertising by

Any device or word that identifies the origin of the product, the manufacturer details etc is known as

What is social media marketing?

I'm loving it.

Environmental analysis includes ____

Advertising has played a valuable role to encourage recycling, energy conservation and much ecologically _____________behaviour.

Integrating the economy of a country with the economies of other countries is known as:

It includes both paid search results and organic search results

Which brand of water filter provided water to all the visitors of the Kumbh Mela ?

For tv commercial of which brand has Dhanush sung and written a jingle for Sachin Tendulkar ?

________has an impact on people that can be negative as well as positive.

Toothpaste ads like Colgate, Pepsodent inculcate a good habit of brushing the teeth in the morning and at nightbe seen as____ impact of advertising.

The central theme of an advertisement that motivates the consumer to make a purchase decision is?

Who is the brand ambassador of "SportsAdda"?

A specific coordinated advertising effort on behalf of a particular product that extends for a specific time period

The criticism of advertising is advertising can make and effect on the society.

776.	What is public relations?
A.	Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders.
B.	It is a variety of short-term incentives to encourage trial or purchase of a product or service.
C.	any paid form of non-personal promotion of products or services by an identified sponsor.
D.	A variety of programs directed toward improving the relationship between the organisation and the public.
Answer» E.

777.	Which of the following Indian industries has been hit hard by globalisation:
A.	IT
B.	Toy making
C.	Jute
D.	Cement
Answer» C. Jute

778.	Outdoor advertising involves the use of _____
A.	Sign and billboards
B.	Newspaper
C.	Magazines
D.	Radio
Answer» B. Newspaper

779.	"With you all the way."
A.	SBI
B.	Intel
C.	Skoda
D.	Exxon Mobil
Answer» B. Intel

780.	Special Economic Zones do not have to pay taxes for an initial period of:
A.	2 years
B.	5 years
C.	7 years
D.	10 years
Answer» C. 7 years

781.	Strong enough for a man, made for a woman.
A.	Degree
B.	Secret
C.	Mitchum
D.	Old Spice
Answer» C. Mitchum

782.	One of the basic and important aspects to be considered in the product element of social marketing is:
A.	Research
B.	Pricing
C.	People
D.	Funds
Answer» B. Pricing

783.	Broadcast media consists of
A.	Telegraph
B.	Television
C.	Brochure
D.	Posters
Answer» C. Brochure

784.	What are events and experiences?
A.	It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects.
B.	These are company sponsored activities and programs designed to create brand-related interactions with customers.
C.	any paid form of non-personal promotion of products or services by an identified sponsor.
D.	A variety of programs directed toward improving the relationship between the organisation and the public.
Answer» C. any paid form of non-personal promotion of products or services by an identified sponsor.

785.	Major changes have taken place in financial advertising due to ________________
A.	Lifestyle change
B.	Change in economy
C.	Liberalization Policy
D.	Public
Answer» D. Public