MCQOPTIONS
Saved Bookmarks
MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Secured loan is one in which you get loan against an____ you possess. |
| A. | Liability |
| B. | Debt |
| C. | Asset |
| D. | Income |
| Answer» D. Income | |
| 2. |
The relationship of advertising to ______is perceived as criticism on advertising. |
| A. | Materialism |
| B. | FMCG products |
| C. | New products |
| D. | Old people |
| Answer» B. FMCG products | |
| 3. |
Full form of PPC is |
| A. | Pay-per-click advertising |
| B. | Point per customer |
| C. | Point pay customer |
| D. | Paid Point calculation |
| Answer» B. Point per customer | |
| 4. |
Which of the following does fall within the jurisdiction of MRTP Commission ? |
| A. | Prohibition of unfair trade practices |
| B. | Opening up of economy to the world by attaining international competitiveness |
| C. | Reducing number of reserved industries |
| D. | Free determination of interest rates |
| Answer» B. Opening up of economy to the world by attaining international competitiveness | |
| 5. |
Liberalisation made consumers in India |
| A. | Super savers |
| B. | Careless spenders |
| C. | Cautious spenders |
| D. | Bigger spenders |
| Answer» E. | |
| 6. |
Which of these are NOT digital marketing tools |
| A. | Video hosting |
| B. | Organic Social Media |
| C. | Paid Social Media |
| D. | Print media classifieds |
| Answer» E. | |
| 7. |
Advertisement is a type of ________________________. |
| A. | Outdoor Marketing |
| B. | Indirect Marketing |
| C. | Share Marketing |
| D. | Transaction Marketing |
| Answer» C. Share Marketing | |
| 8. |
Zoom. Zoom. Zoom. |
| A. | Mazda |
| B. | Toyota |
| C. | Subaru |
| D. | Kia |
| Answer» B. Toyota | |
| 9. |
Which is an organisation of more than 180 countries working for monetary co-operation, trade and financial stability globally? |
| A. | International Monetary Fund |
| B. | Reserve Bank of India |
| C. | National Money Fund |
| D. | Supreme Court |
| Answer» B. Reserve Bank of India | |
| 10. |
The process of reserving time or time periods with a station or network; checking on available advertising time. |
| A. | Free time |
| B. | Cross time |
| C. | Clear time |
| D. | Reserved time |
| Answer» D. Reserved time | |
| 11. |
Ads presumably have an effect on the values and lifestyles of ____________. |
| A. | Brand |
| B. | Product |
| C. | Society |
| D. | Government |
| Answer» D. Government | |
| 12. |
Industrial Advertising caters to a _____________ target audience |
| A. | large |
| B. | substantial |
| C. | niche |
| D. | wide |
| Answer» D. wide | |
| 13. |
Liberalisation made a shift from a seller’s market to: |
| A. | Advertiser’s market |
| B. | Buyer’s market |
| C. | Restrictive market |
| D. | Monopoly market |
| Answer» C. Restrictive market | |
| 14. |
Selecting time, choosing media types, deciding on reach of frequency and media vehicle for advertisements are part of |
| A. | Selecting Media |
| B. | Media Strategy |
| C. | Media Execution |
| D. | Measuring communication |
| Answer» B. Media Strategy | |
| 15. |
Pick a brand that Mary Kom is not a brand ambassador for |
| A. | Assam Tourism |
| B. | Puma |
| C. | BSNL |
| D. | Tribes India |
| Answer» B. Puma | |
| 16. |
Disadvantages of Digital Marketing. |
| A. | Global Reach |
| B. | Lower cost |
| C. | Improved conversation rates |
| D. | Privacy Issues |
| Answer» E. | |
| 17. |
At what stage of the PLC (Product Life Cycle) can a higher price usually be charged? |
| A. | Introduction |
| B. | Maturity |
| C. | Growth |
| D. | Decline |
| Answer» D. Decline | |
| 18. |
"Welcome to a Cashless World." |
| A. | CENTRAL Bank - Net Banking |
| B. | Bank of Baroda ATM CARD |
| C. | SBI DEBIT CARD |
| D. | AXIS Credit Card |
| Answer» D. AXIS Credit Card | |
| 19. |
Which of the following organisation lays stress on liberalisation of foreign trade and foreign investment: |
| A. | International Labour Organisation |
| B. | IMF |
| C. | WHO |
| D. | WTO |
| Answer» E. | |
| 20. |
____ defined global advertising as “international ads which are addressed to multicultural audiences” |
| A. | Dozmal & kernan (1993,p.1) |
| B. | Dozmal (1993) |
| C. | Kernan (1993) |
| D. | Dozman & kernan (1990) |
| Answer» B. Dozmal (1993) | |
| 21. |
When you care enough to send the very best. |
| A. | FTD Flowers |
| B. | FedEX |
| C. | Hallmark |
| D. | UPS |
| Answer» D. UPS | |
| 22. |
_____are playing a diversified role in the socio-economic context in our society. |
| A. | Women |
| B. | Children |
| C. | Old people |
| D. | Society |
| Answer» B. Children | |
| 23. |
Which year was FERA liberalized? |
| A. | 2020 |
| B. | 2008 |
| C. | 1993 |
| D. | 1901 |
| Answer» D. 1901 | |
| 24. |
Creating innovative and new ideas, identifying customers benefit, selecting specific appeals for advertisements are the part of _____ |
| A. | Message strategy |
| B. | Message execution |
| C. | Selecting media |
| D. | Measuring communication |
| Answer» B. Message execution | |
| 25. |
Benetton ‘Unhate’ ad campaign, featuring world leaders kissing is a case of ____ |
| A. | Subliminal ads |
| B. | Misleading |
| C. | Obscene |
| D. | Appealing |
| Answer» B. Misleading | |
| 26. |
___________ is paid communication to promote a product, service, brand or cause through the media. |
| A. | PR |
| B. | Advertising |
| C. | Media |
| D. | Marketing |
| Answer» C. Media | |
| 27. |
____ is the final user of product or service. |
| A. | Retailer |
| B. | Manufacturer |
| C. | Consumer |
| D. | Dealer |
| Answer» D. Dealer | |
| 28. |
Who is the brand ambassador for the 'Beti Bachao, Beti Padhao' Yojana? |
| A. | Sakshi Malik |
| B. | Kapil Dev |
| C. | Dipa Karmarkar |
| D. | Mithali Raj |
| Answer» B. Kapil Dev | |
| 29. |
The emerging global economy will bring us into worldwide competition with significant _________________for both marketers and consumers. |
| A. | Advantages |
| B. | Disadvantages |
| C. | Aspects |
| D. | Changes |
| Answer» B. Disadvantages | |
| 30. |
The aim of retail advertiser differs from that of______ |
| A. | State advertiser |
| B. | Manufacturer |
| C. | District advertiser |
| D. | National advertiser |
| Answer» E. | |
| 31. |
Who initiated Social Marketing concept? |
| A. | Michael E. Porter |
| B. | John Hegarty |
| C. | Philip Kotler |
| D. | Ryan Holiday |
| Answer» D. Ryan Holiday | |
| 32. |
Privatization of public sector undertakings by selling of parts of the equity of the PSUg to the private sector is known as…………… |
| A. | Disinvestment |
| B. | Outsourcing |
| C. | Tax reforms |
| D. | Foreign exchange reforms |
| Answer» B. Outsourcing | |
| 33. |
To gain ease of access to a remote village and more convenience in conducting a social marketing event one has to forge well: |
| A. | Partnership |
| B. | Political connection |
| C. | Money |
| D. | Public Relations |
| Answer» B. Political connection | |
| 34. |
"Get back to business." |
| A. | Quickbooks |
| B. | Kotak |
| C. | Business India |
| D. | Biocon |
| Answer» B. Kotak | |
| 35. |
Floor stands, shelf-talkers, dump bins, and door signs are types of what kind of advertising? |
| A. | POP |
| B. | Interactive Advertising |
| C. | Online Advertising |
| D. | Pop Up Advertising |
| Answer» B. Interactive Advertising | |
| 36. |
Three common advertising appeals include ________ |
| A. | Objectivity. Frequency, Timeliness |
| B. | Fear, Sex & Humour |
| C. | Guilt, ego , enrichment |
| D. | Possessiveness, pride & social status |
| Answer» C. Guilt, ego , enrichment | |
| 37. |
What are NOT the types of Digital marketing? |
| A. | SEO |
| B. | SEM |
| C. | Content Marketing |
| D. | Traditional media marketing |
| Answer» E. | |
| 38. |
_____________ Advertising is done by a company to create awareness for goods and services and is required by other companies for their production of goods. |
| A. | Retail |
| B. | Consumer |
| C. | Industrial |
| D. | Product |
| Answer» D. Product | |
| 39. |
Advertising Agencies Association of India was formed in ____ |
| A. | 1945 |
| B. | 1980 |
| C. | 1781 |
| D. | 2001 |
| Answer» B. 1980 | |
| 40. |
Press Council of India was set up in |
| A. | 1952 |
| B. | 1953 |
| C. | 1954 |
| D. | 1955 |
| Answer» D. 1955 | |
| 41. |
Electronic Media is also known as ____media |
| A. | |
| B. | Broadcast |
| C. | Social |
| D. | Audio |
| Answer» C. Social | |
| 42. |
Advertising for __________________ is not allowed. |
| A. | Cigarettes |
| B. | Washing Powder |
| C. | Sanitisers |
| D. | Sanitary Napkins |
| Answer» B. Washing Powder | |
| 43. |
Maybe she's born with it, maybe it's _________. |
| A. | Degree |
| B. | Revlon |
| C. | Maybelline |
| D. | Maxim |
| Answer» D. Maxim | |
| 44. |
Political environment determines _______ |
| A. | The policies & trade relations of any country |
| B. | Social class distribution |
| C. | Media availability |
| D. | Political party |
| Answer» B. Social class distribution | |
| 45. |
Consumer advertising is advertising that is directed and future for domestic markets such as_____ |
| A. | Individuals and families |
| B. | Producers |
| C. | Wholesaler |
| D. | Companies |
| Answer» B. Producers | |
| 46. |
It is concerned with the application of marketing knowledge concepts and techniques to enhance social as well as economic ends: |
| A. | Social Marketing |
| B. | Personal Marketing |
| C. | Direct Marketing |
| D. | Need based marketing |
| Answer» B. Personal Marketing | |
| 47. |
Advertising laws vary in different countries depending on the ____ |
| A. | Content, cultural, implications & tax levied |
| B. | Only on content |
| C. | Only on culture |
| D. | Only on tax levied |
| Answer» B. Only on content | |
| 48. |
Specialists in digital advertising have to plan the strategies according to the ___ |
| A. | Medium |
| B. | Technology |
| C. | Audience |
| D. | Culture |
| Answer» B. Technology | |
| 49. |
Advertising changed lifestyles by creating |
| A. | Demand |
| B. | Aspirations |
| C. | Jobs |
| D. | Competition |
| Answer» C. Jobs | |
| 50. |
____ advertising is to be done to create good company image in the minds of consumer and the general public. |
| A. | Negative advertising |
| B. | Social responsibility advertising |
| C. | Comparative advertising |
| D. | Fear advertising |
| Answer» C. Comparative advertising | |