MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
According to Oxford Dictionary the word 'to advertise' means_____ |
| A. | To describe product |
| B. | To make generally or publicly known |
| C. | To build image |
| D. | To make people think |
| Answer» C. To build image | |
| 2. |
When advertising is made through newspapers, magazines, radio, TV programmes etc. so that people can get the message at home is known as______ advertising |
| A. | Indoor |
| B. | Outdoor |
| C. | Direct |
| D. | Display |
| Answer» B. Outdoor | |
| 3. |
Which artist is associated with the "Bharat Ki Lakshmi" initiative by PM Narendra Modi? |
| A. | Manushi Chillar |
| B. | Deepika Padukone |
| C. | Priyanka Chopra |
| D. | Alia Bhatt |
| Answer» C. Priyanka Chopra | |
| 4. |
More of the people from the richest to the poor will participate in the world’s wealth through _________trading. |
| A. | Domestic |
| B. | National |
| C. | Global |
| D. | Statewise |
| Answer» D. Statewise | |
| 5. |
In advertisements we generally see a warning for cigarettes that “smoking is injurious to health”. It’s an example of ___ |
| A. | Advertising |
| B. | Monopoly in market |
| C. | Legal environment |
| D. | Entertainment |
| Answer» D. Entertainment | |
| 6. |
Advertising is affected by ________ forces |
| A. | PESTEL |
| B. | AIDA |
| C. | Need |
| D. | Super Human |
| Answer» B. AIDA | |
| 7. |
Eliminating Government set restrictions or barriers is called: |
| A. | Liberalisation |
| B. | Restricted Trade |
| C. | Favourable Trade |
| D. | Investments |
| Answer» B. Restricted Trade | |
| 8. |
The budget calculated for any social marketing activity in as money or man hours investment is termed as: |
| A. | Product cost |
| B. | Price |
| C. | Policy |
| D. | Paid event |
| Answer» B. Price | |
| 9. |
26. _____ is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. |
| A. | Online advertising |
| B. | Television advertising |
| C. | Radio advertising |
| D. | Newspaper advertising |
| Answer» B. Television advertising | |
| 10. |
Sponsorship belongs to the promotional tool to _________________. |
| A. | Business Marketing |
| B. | Marketing |
| C. | Marketing Management |
| D. | Advertising |
| Answer» C. Marketing Management | |
| 11. |
A detergent that advertises how clean it gets clothes is appealing to the ___________________ consumer need |
| A. | Functional |
| B. | Symbolic |
| C. | Biological |
| D. | Utilitarian |
| Answer» B. Symbolic | |
| 12. |
"Positively Different." |
| A. | TITANIC |
| B. | Infosys |
| C. | AIG or American International Group Insurance Company |
| D. | Standard Insurance Company Limited. |
| Answer» E. | |
| 13. |
What is mobile marketing? |
| A. | It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. |
| B. | These are company sponsored activities and programs designed to create brand-related interactions with customers. |
| C. | It involves communicating with the consumer via a mobile device, either to send a simple marketing message, to introduce them to a new participation-based campaign or to allow them to visit a mobile website. |
| D. | It refers to the process of promoting business or websites through social media channels. |
| Answer» D. It refers to the process of promoting business or websites through social media channels. | |
| 14. |
Globalisation has led to improvement in living conditions: |
| A. | Of all the people |
| B. | Of people in developed countries |
| C. | Of workers in the developing countries |
| D. | Internationally |
| Answer» D. Internationally | |
| 15. |
The criticism of advertising is advertising can make ____ and ____ effect on the society. |
| A. | Positive and negative |
| B. | Persuading and convincing |
| C. | Fraud and pretentious |
| D. | Only on young and women |
| Answer» B. Persuading and convincing | |
| 16. |
Open-Ended loans are loans in which you can take loans____ |
| A. | Several times |
| B. | Two times |
| C. | Fixed time |
| D. | Three times |
| Answer» B. Two times | |
| 17. |
What is personal selling? |
| A. | Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders. |
| B. | It is a variety of short-term incentives to encourage trial or purchase of a product or service. |
| C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
| D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
| Answer» B. It is a variety of short-term incentives to encourage trial or purchase of a product or service. | |
| 18. |
B2B social media marketing encourages_____ |
| A. | Producers |
| B. | Promoters |
| C. | Directors |
| D. | Retailers |
| Answer» C. Directors | |
| 19. |
By definition, _______________ simply means that consumers come in contact with the marketer's message. |
| A. | Perception |
| B. | Exposure |
| C. | Attention |
| D. | Comprehension |
| Answer» C. Attention | |
| 20. |
Federation of Indian Chambers of Commerce and Industry formed in |
| A. | 1927 |
| B. | 1926 |
| C. | 1925 |
| D. | 1924 |
| Answer» B. 1926 | |
| 21. |
“Think Globally, Act Locally” is a global advertising strategies and local advertising programs under ______________________ of international marketing decision. |
| A. | Standardization drawbacks |
| B. | Advertisement regulations |
| C. | Standardization benefits |
| D. | Typical responses |
| Answer» E. | |
| 22. |
What is not true about digital marketing? |
| A. | Digital marketing is any form of marketing products or services that involves electronic devices. |
| B. | Digital marketing can be done online |
| C. | Digital marketing cannot be done online |
| D. | Digital marketing is often referred to as online marketing, internet marketing or web marketing. |
| Answer» D. Digital marketing is often referred to as online marketing, internet marketing or web marketing. | |
| 23. |
Kareena Kapoor is a brand ambassador for which brand? |
| A. | Nakshatra |
| B. | Tanishq |
| C. | Lux |
| D. | Dish TV |
| Answer» D. Dish TV | |
| 24. |
The Social Marketing _________ is not necessarily a physical offering. |
| A. | Price |
| B. | Product |
| C. | place |
| D. | People |
| Answer» C. place | |
| 25. |
Advertising is almost always briefer than instances of ____________ culture. |
| A. | Rural |
| B. | Popular |
| C. | Urban |
| D. | Backward |
| Answer» C. Urban | |
| 26. |
What is public relations? |
| A. | Face-To-Face interaction with one or more buyers for the purpose of making presentations, answering questions and taking orders. |
| B. | It is a variety of short-term incentives to encourage trial or purchase of a product or service. |
| C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
| D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
| Answer» E. | |
| 27. |
Which of the following Indian industries has been hit hard by globalisation: |
| A. | IT |
| B. | Toy making |
| C. | Jute |
| D. | Cement |
| Answer» C. Jute | |
| 28. |
Outdoor advertising involves the use of _____ |
| A. | Sign and billboards |
| B. | Newspaper |
| C. | Magazines |
| D. | Radio |
| Answer» B. Newspaper | |
| 29. |
"With you all the way." |
| A. | SBI |
| B. | Intel |
| C. | Skoda |
| D. | Exxon Mobil |
| Answer» B. Intel | |
| 30. |
Special Economic Zones do not have to pay taxes for an initial period of: |
| A. | 2 years |
| B. | 5 years |
| C. | 7 years |
| D. | 10 years |
| Answer» C. 7 years | |
| 31. |
Strong enough for a man, made for a woman. |
| A. | Degree |
| B. | Secret |
| C. | Mitchum |
| D. | Old Spice |
| Answer» C. Mitchum | |
| 32. |
One of the basic and important aspects to be considered in the product element of social marketing is: |
| A. | Research |
| B. | Pricing |
| C. | People |
| D. | Funds |
| Answer» B. Pricing | |
| 33. |
Broadcast media consists of |
| A. | Telegraph |
| B. | Television |
| C. | Brochure |
| D. | Posters |
| Answer» C. Brochure | |
| 34. |
What are events and experiences? |
| A. | It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. |
| B. | These are company sponsored activities and programs designed to create brand-related interactions with customers. |
| C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
| D. | A variety of programs directed toward improving the relationship between the organisation and the public. |
| Answer» C. any paid form of non-personal promotion of products or services by an identified sponsor. | |
| 35. |
Major changes have taken place in financial advertising due to ________________ |
| A. | Lifestyle change |
| B. | Change in economy |
| C. | Liberalization Policy |
| D. | Public |
| Answer» D. Public | |
| 36. |
Liberalisation boosted Indian advertising by |
| A. | Creating competition in the market |
| B. | Increased government spending |
| C. | Creating more literacy |
| D. | Creating more monopolies |
| Answer» B. Increased government spending | |
| 37. |
Any device or word that identifies the origin of the product, the manufacturer details etc is known as |
| A. | Trade Name |
| B. | Brand Name |
| C. | Trade Mark |
| D. | Identity |
| Answer» D. Identity | |
| 38. |
What is social media marketing? |
| A. | It involves the use of mail, telephone, fax, e-mail, or internet to communicate directly with or solicit response or dialogue from specific customers or prospects. |
| B. | These are company sponsored activities and programs designed to create brand-related interactions with customers. |
| C. | any paid form of non-personal promotion of products or services by an identified sponsor. |
| D. | It refers to the process of promoting business or websites through social media channels. |
| Answer» E. | |
| 39. |
I'm loving it. |
| A. | HP |
| B. | Coca Cola |
| C. | McDonald's |
| D. | Wal Mart |
| Answer» D. Wal Mart | |
| 40. |
Environmental analysis includes ____ |
| A. | Ideologies |
| B. | Geographical, economical, political |
| C. | Scriptures |
| D. | Marketing & finance |
| Answer» C. Scriptures | |
| 41. |
Advertising has played a valuable role to encourage recycling, energy conservation and much ecologically _____________behaviour. |
| A. | Negative |
| B. | Acceptable |
| C. | Positive |
| D. | Neutral |
| Answer» D. Neutral | |
| 42. |
Integrating the economy of a country with the economies of other countries is known as: |
| A. | Liberalisation |
| B. | Privatisation |
| C. | Globalisation |
| D. | Materialism |
| Answer» D. Materialism | |
| 43. |
It includes both paid search results and organic search results |
| A. | Search Engine Result |
| B. | Search Engine Marketing |
| C. | Cost Per Click |
| D. | Search Analytics |
| Answer» C. Cost Per Click | |
| 44. |
Which brand of water filter provided water to all the visitors of the Kumbh Mela ? |
| A. | Tata Swach |
| B. | Kent RO |
| C. | Eureka Forbes |
| D. | Havells Max |
| Answer» B. Kent RO | |
| 45. |
For tv commercial of which brand has Dhanush sung and written a jingle for Sachin Tendulkar ? |
| A. | Boost |
| B. | Complan |
| C. | Horlicks |
| D. | Bournvita |
| Answer» B. Complan | |
| 46. |
________has an impact on people that can be negative as well as positive. |
| A. | Values |
| B. | Impressions |
| C. | Advertising |
| D. | Brand |
| Answer» D. Brand | |
| 47. |
Toothpaste ads like Colgate, Pepsodent inculcate a good habit of brushing the teeth in the morning and at nightbe seen as____ impact of advertising. |
| A. | Negative |
| B. | Positive |
| C. | Neutral |
| D. | Criticism |
| Answer» C. Neutral | |
| 48. |
The central theme of an advertisement that motivates the consumer to make a purchase decision is? |
| A. | Advertising appeal |
| B. | Advertisement script |
| C. | Slogan |
| D. | Headline |
| Answer» B. Advertisement script | |
| 49. |
Who is the brand ambassador of "SportsAdda"? |
| A. | M.S. Dhoni |
| B. | Virendra Sehwag |
| C. | Brett Lee |
| D. | Chris Gayle |
| Answer» D. Chris Gayle | |
| 50. |
A specific coordinated advertising effort on behalf of a particular product that extends for a specific time period |
| A. | Campaign |
| B. | Marketing |
| C. | Trial |
| D. | Commercial |
| Answer» B. Marketing | |