MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
An advertisement of Slice showcasing Katrina Kaif with Tagline ‘Aamsutra’ is an example of _____. |
| A. | Women as sexual object |
| B. | As successful actor |
| C. | As a successful woman |
| D. | Brand ambassador |
| Answer» B. As successful actor | |
| 2. |
After liberalization consumers have become more |
| A. | Adventurous and demanding |
| B. | Risk evaders |
| C. | Less knowledgeable |
| D. | Less demanding |
| Answer» B. Risk evaders | |
| 3. |
Ads Targeting children have been noted to ________ |
| A. | Strengthening parent child relation. |
| B. | Happiness in parents mind, heart. |
| C. | Parents get overjoyed. |
| D. | Increase parents’ child conflict. |
| Answer» E. | |
| 4. |
Culture means: |
| A. | Set of people |
| B. | Set of human behaviour |
| C. | Religious ideologies |
| D. | Set of values, beliefs and customs |
| Answer» E. | |
| 5. |
Pick a brand that Saif Ali Khan is not a brand ambassador for |
| A. | Asian Paints |
| B. | Lays |
| C. | Head and Shoulders |
| D. | Airtel |
| Answer» E. | |
| 6. |
Which of the following brand is an Indian brand |
| A. | Samsung |
| B. | Sony |
| C. | Tata |
| D. | Nestle |
| Answer» D. Nestle | |
| 7. |
Advertising a public interest program has ____impact on society. |
| A. | Negative |
| B. | Positive social |
| C. | Negative social |
| D. | No impact |
| Answer» C. Negative social | |
| 8. |
Mass culture is also known as : |
| A. | Public culture |
| B. | Popular culture |
| C. | Media culture |
| D. | Traditional culture |
| Answer» C. Media culture | |
| 9. |
Snap, crackle, pop. |
| A. | Frosted Flakes |
| B. | Cinnamon Toast Crunch |
| C. | Cheerios |
| D. | Rice Crispies |
| Answer» E. | |
| 10. |
LIC advertisements are an example of ________________ advertising. |
| A. | Consumer |
| B. | Political |
| C. | Financial |
| D. | Retail |
| Answer» D. Retail | |
| 11. |
This can be the disadvantages of Internet Marketing |
| A. | Security Concern |
| B. | Convenience |
| C. | customization |
| D. | Inexpensive |
| Answer» B. Convenience | |
| 12. |
Effective marketing includes |
| A. | After sales service |
| B. | Employee retention |
| C. | HR policy |
| D. | Infrastructure |
| Answer» B. Employee retention | |
| 13. |
"Emotionally yours." |
| A. | Samsung |
| B. | Skoda |
| C. | Sahara |
| D. | US Cellular |
| Answer» D. US Cellular | |
| 14. |
Pick the cricketer who was nick named Jammy because his father worked for Kissan Jams. |
| A. | Anil Kumble |
| B. | Rahul Dravid |
| C. | VVS Laxman |
| D. | Mohammed Kaif |
| Answer» C. VVS Laxman | |
| 15. |
Which factor government need to consider if income is less than the expenses? |
| A. | Rate reforms |
| B. | Fiscal deficit |
| C. | Voluntary retirement scheme |
| D. | National Renewal fund |
| Answer» C. Voluntary retirement scheme | |
| 16. |
The process of translating thought into a symbolic form is known as ______________ |
| A. | Decoding |
| B. | Feedback |
| C. | Noise |
| D. | Encoding |
| Answer» E. | |
| 17. |
Due to fast food lucrative offer to children for buying food, children get overjoyed to buy food & getting incentives thereby leading to _______________ |
| A. | Childhood Obesity |
| B. | Amusement |
| C. | Entertainment |
| D. | Fitness |
| Answer» B. Amusement | |
| 18. |
Who is the brand ambassador for "Delhi Daredevils"? |
| A. | Akshay Kumar |
| B. | Preity Zinta |
| C. | Deepika Padukone |
| D. | Alia Bhatt |
| Answer» B. Preity Zinta | |
| 19. |
"Like. No.Other." |
| A. | LEE |
| B. | The Daily Telegraph |
| C. | Sony |
| D. | Nokia |
| Answer» D. Nokia | |
| 20. |
Who will be the celebrity endorsing the bike Suzuki Hayate ? |
| A. | Salman Khan |
| B. | Hritik Roshan |
| C. | Sunny Deol |
| D. | Shahid Kapoor |
| Answer» B. Hritik Roshan | |
| 21. |
Full form of ASCI is _____ |
| A. | Advertising Standard Code of India |
| B. | Advertising Self Council of India |
| C. | Advertising Social Communication of India |
| D. | Advertising Standards Council of India |
| Answer» E. | |
| 22. |
Industrial advertising is _______________ |
| A. | Factual |
| B. | Imaginary |
| C. | Uses Fear Appeal |
| D. | Humorous |
| Answer» B. Imaginary | |
| 23. |
Virat Kohli is the brand ambassador for which brand? |
| A. | Herbalife Products |
| B. | Indian Olympic Association goodwill ambassador |
| C. | Asian Paints |
| D. | Toyota |
| Answer» E. | |
| 24. |
Cable Television Network Rules was established in |
| A. | 1991 |
| B. | 1992 |
| C. | 1993 |
| D. | 1994 |
| Answer» E. | |
| 25. |
Full form of IMC. |
| A. | International Marketing Company |
| B. | Internal Marketing Communication |
| C. | Indian Marketing Committee |
| D. | Integrated Marketing Communication |
| Answer» E. | |
| 26. |
The “address” that tells the browser the specific place you want to go to |
| A. | Netscape |
| B. | HTML |
| C. | Surfing |
| D. | URL |
| Answer» E. | |
| 27. |
An event of creating awareness about global warming and importance of tree plantation done by any company is a part of: |
| A. | Direct Marketing |
| B. | Public Relations |
| C. | Social Marketing |
| D. | Event Management |
| Answer» D. Event Management | |
| 28. |
"We know your game" |
| A. | Bank of Rajasthan |
| B. | Star Sports |
| C. | Standard Chartered Bank |
| D. | Accenture |
| Answer» C. Standard Chartered Bank | |
| 29. |
_____ is quite similar to booklet in physical make up except that it is larger and presents wider variety of items. |
| A. | Catalogue |
| B. | Booklets |
| C. | Price List |
| D. | Sales Letters |
| Answer» B. Booklets | |
| 30. |
The particular P that refers to providing mental guidelines for future behaviour of the people in social marketing is: |
| A. | Policy |
| B. | Public method |
| C. | Promotion |
| D. | Psychographics |
| Answer» B. Public method | |
| 31. |
The ads have to be customised according to the ___ |
| A. | Culture |
| B. | Economy |
| C. | Taste |
| D. | Commerce |
| Answer» B. Economy | |
| 32. |
Pick a brand that M. S. Dhoni is not a brand ambassador for |
| A. | Reliance Communication |
| B. | Garnier Men's Facewash |
| C. | Mysore Sandal Soap |
| D. | Bharat Petroleum |
| Answer» C. Mysore Sandal Soap | |
| 33. |
The advertisement made on century plywood & Honda Mobilo depicts ______ |
| A. | Example of Independent senior citizens. |
| B. | Example of negative ad for citizens. |
| C. | Example of dependent citizens. |
| D. | Generation Gap. |
| Answer» B. Example of negative ad for citizens. | |
| 34. |
Full form of SEM is: |
| A. | Special Engagement Marketing |
| B. | Social Engine marketing |
| C. | Search engine marketing |
| D. | Social Engineering Market |
| Answer» D. Social Engineering Market | |
| 35. |
Which P stands for Marketer's budget |
| A. | Product |
| B. | Price |
| C. | Purse Strings |
| D. | Policy |
| Answer» D. Policy | |
| 36. |
"The name you can bank upon." |
| A. | Toshiba |
| B. | Punjab National Bank |
| C. | Epson |
| D. | Sony |
| Answer» C. Epson | |
| 37. |
Eat fresh. |
| A. | Panera |
| B. | Subway |
| C. | Quiznos |
| D. | Jimmy John's |
| Answer» C. Quiznos | |
| 38. |
Full form of SEO is |
| A. | Search engine optimization |
| B. | Separate engaging order |
| C. | Social engagement optimization |
| D. | Social Engine operations |
| Answer» B. Separate engaging order | |
| 39. |
The advertisement which believes in the ideology that good ads are good ads but bad ads are better_______ |
| A. | Controversial advertisement |
| B. | Public serving advertisement |
| C. | High risk advertising |
| D. | Low risk advertisement |
| Answer» B. Public serving advertisement | |
| 40. |
Using authentic a fact is _______advertising. |
| A. | Fear advertising |
| B. | Plain folk advertising |
| C. | Attack advertising |
| D. | Evidence advertising |
| Answer» E. | |
| 41. |
The motive to which an ad is directed, designed to stir a person toward goal the advertiser has set is known as |
| A. | Appeal |
| B. | Need |
| C. | Demand |
| D. | Desire |
| Answer» B. Need | |
| 42. |
____ is known as approach of advertisement. |
| A. | Appeal |
| B. | Criticism |
| C. | Persuasion |
| D. | Gender bias |
| Answer» B. Criticism | |
| 43. |
Who is the brand ambassador for "Provogue"? |
| A. | M. S. Dhoni |
| B. | Hritik Roshan |
| C. | Sania Mirza |
| D. | Kavita Krishnamurthy |
| Answer» C. Sania Mirza | |
| 44. |
_______________ refers to the paid for messages that attempts to transfer symbols into commodities to increase the possibilities of its purchase. |
| A. | Advertising |
| B. | Popular Culture |
| C. | Marketing |
| D. | Consumerism |
| Answer» B. Popular Culture | |
| 45. |
Sania Mirza and P.V. Sindhu in the advertising indicates that ____ in advertising. |
| A. | Breaking stereotype |
| B. | Successful women |
| C. | Sportswomen |
| D. | Working woman |
| Answer» B. Successful women | |
| 46. |
It is difficult to evaluate the impact of advertising message as there is no immediate and accurate _______________ |
| A. | Legal environment |
| B. | Feedback mechanism |
| C. | Convenient purchasing |
| D. | Educative |
| Answer» C. Convenient purchasing | |
| 47. |
Usually in Indian advertisement men are shown as __________ |
| A. | Strong Independent |
| B. | Dependent |
| C. | Weak & Dependent |
| D. | Submissive |
| Answer» B. Dependent | |
| 48. |
Present day consumers are more inclined for |
| A. | Brand image |
| B. | Only product utility |
| C. | Cheap products |
| D. | Only imported goods |
| Answer» B. Only product utility | |
| 49. |
What was the one major proposal of new industrial policy (1991)? |
| A. | NRI will not be allowed for capital investment in India |
| B. | FDI up to 51% to high priority sector |
| C. | Import restrictions on technological know-how for 1 year |
| D. | Abolition of Industrial licensing except for six industries |
| Answer» E. | |
| 50. |
What was the one major proposal of the new industrial policy(1991)? |
| A. | NRIS will not be allowed capital investment in India |
| B. | Facility of FDI upto 5% in high priority industry |
| C. | Import restrictions on technical knowhow for one year |
| D. | Abolition of industrial licensing except six industries |
| Answer» E. | |